Bespoke-ly’s Post

Do you ever wonder what a Marketing Team does?  Well, grab your popcorn because I'm about to spill the beans, with a sprinkle of humour of course! Let's bust the myth right off the bat: Marketing is NOT just about posting pretty pictures on social media and calling it a day. Nope, it's a wild rollercoaster ride through the realms of strategy, creativity, and analytics. First up, imagine Sherlock Holmes meets Don Draper. Yep, that's right! We're the detectives of the business world, sleuthing through market trends, consumer behaviour, and competitor strategies to crack the code of success. But wait, there's more! We're the masters of storytelling, weaving narratives that capture hearts, minds, and wallets. From crafting compelling campaigns to writing copy that converts, we've got more tricks up our sleeves than a magician at a birthday party. And let's not forget our love affair with data! Crunching numbers, analysing metrics, and deciphering spreadsheets might sound about as exciting as watching paint dry, but trust me, there's nothing more thrilling than uncovering insights that drive business growth. Oh, and did I mention we're also professional jugglers? Balancing budgets, timelines, and a gazillion projects all at once is our daily cardio. But hey, who needs a gym membership when you've got a to-do list longer than the Great Wall of China, am I right? So, there you have it, folks! Being in Marketing is like being a superhero without the cape (although, I wouldn't say no to one). It's a whirlwind adventure where every day brings new challenges, triumphs, and of course, plenty of coffee. Now, who's ready to join the marketing madness? Apply for the role below and let's conquer the world, one campaign at a time!  #MarketingMagic #NotJustSocialMedia #Marketing https://lnkd.in/gYKWkfGr

When it comes to marketing, there are three things that you always have to pay for. You pay for strategy. Someone has ideas of what your company should do and why. You pay for the labor of creative work. That means design, managing ads, all the reporting and “stuff” that goes into marketing. You pay for your platform. If you want to run Google ads, you need people to run the tech. If you want to be on social media, you have to have someone who understands it. The biggest of these three, though, is strategy. So which is better? That all depends on what you're looking for. Matt guides us through the good and bad of what you can expect from marketing agencies or hiring a fractional CMO to run your marketing. https://lnkd.in/ezxuNCej

When it comes to marketing, there are three things that you always have to pay for. You pay for strategy. Someone has ideas of what your company should do and why. You pay for the labor of creative work. That means design, managing ads, all the reporting and “stuff” that goes into marketing. You pay for your platform. If you want to run Google ads, you need people to run the tech. If you want to be on social media, you have to have someone who understands it. The biggest of these three, though, is strategy. So which is better? That all depends on what you're looking for. Matt guides us through the good and bad of what you can expect from marketing agencies or hiring a fractional CMO to run your marketing. https://lnkd.in/ezxuNCej

When it comes to marketing, there are three things that you always have to pay for. You pay for strategy. Someone has ideas of what your company should do and why. You pay for the labor of creative work. That means design, managing ads, all the reporting and “stuff” that goes into marketing. You pay for your platform. If you want to run Google ads, you need people to run the tech. If you want to be on social media, you have to have someone who understands it. The biggest of these three, though, is strategy. So which is better? That all depends on what you're looking for. Matt guides us through the good and bad of what you can expect from marketing agencies or hiring a fractional CMO to run your marketing. https://lnkd.in/ezxuNCej

When it comes to marketing, there are three things that you always have to pay for. You pay for strategy. Someone has ideas of what your company should do and why. You pay for the labor of creative work. That means design, managing ads, all the reporting and “stuff” that goes into marketing. You pay for your platform. If you want to run Google ads, you need people to run the tech. If you want to be on social media, you have to have someone who understands it. The biggest of these three, though, is strategy. So which is better? That all depends on what you're looking for. Matt guides us through the good and bad of what you can expect from marketing agencies or hiring a fractional CMO to run your marketing. https://lnkd.in/ezxuNCej

Your first marketing hire should be a generalist. Someone who has done a bit of everything. Someone who will work closely with the founder and the people building the product to create a comprehensive marketing strategy. Someone who is comfortable with content, ads, search, and social. Someone who can see the big picture, analyze the competitive scenario and figure out what's the best way to position the product. You can hire specialists to scale later.

Connecting so much with this idea and how it applies to roles outside of marketing, too. Hiring a new principal? Make sure they’re surrounded by generalist assistant principals and school-based coaches. Need a leader for a brand-new initiative? Hire a generalist to maximize the amount of opportunities created to onboard staff, many of whom may not necessarily agree with the change at first.

When it comes to marketing, there are three things that you always have to pay for. You pay for strategy. Someone has ideas of what your company should do and why. You pay for the labor of creative work. That means design, managing ads, all the reporting and “stuff” that goes into marketing. You pay for your platform. If you want to run Google ads, you need people to run the tech. If you want to be on social media, you have to have someone who understands it. The biggest of these three, though, is strategy. So which is better? That all depends on what you're looking for. Matt guides us through the good and bad of what you can expect from marketing agencies or hiring a fractional CMO to run your marketing. https://lnkd.in/efNQRynj

When it comes to marketing, there are three things that you always have to pay for. You pay for strategy. Someone has ideas of what your company should do and why. You pay for the labor of creative work. That means design, managing ads, all the reporting and “stuff” that goes into marketing. You pay for your platform. If you want to run Google ads, you need people to run the tech. If you want to be on social media, you have to have someone who understands it. The biggest of these three, though, is strategy. So which is better? That all depends on what you're looking for. Matt guides us through the good and bad of what you can expect from marketing agencies or hiring a fractional CMO to run your marketing. https://lnkd.in/efNQRynj

🚨 Calling all creative marketing agencies! 🚨 As we dive into 2025 marketing planning, we're on the lookout for exceptional partners to help us elevate our brand to new heights. We're open to collaborations with network, boutique, and independent agencies—what matters is your expertise, innovation, and proven success in brand building across social and new media platforms. We’re seeking agencies with: ✨ A strong track record of growing premium family brands—and no, cliché smiling family posts with overused captions don’t cut it. We need campaigns that are insight-based, thought-provoking, impactful, and truly drive measurable results. 🌍 A global perspective—we’re a US-based leader, but we don’t live in a bubble. We need creative solutions that resonate with consumers beyond borders. 🎯 An ability to transform "impossible" challenges into real-world success stories. We want pragmatic, effective, efficient partners who are also fun to work with! If this sounds like your team, slide into my DMs and let's start a conversation. Let's make 2025 a year of breakthrough results! 🚀