NORDEMANN’s Post

Brand Watch. Great Ormond Street Hospital Children’s Charity. Until no childhood is lost to serious illness. Great Ormond Street Hospital Children’s Charity are proud to launch a refreshed brand and campaign this week. They are all about childhood, so they’ve made sure childhood is right at the heart of who they are and what they do, as well as how they look and sound. The design system is rooted in the brand’s history with new elements that inject personality and distinctiveness. The logo has been redrawn to maximise the authenticity of a children’s drawing, with new photography, illustrations and animal characters inspired by the hospital ward names. A more direct tone of voice reflects the charity’s determination to stop at nothing to protect childhoods from the most rare or complex illnesses.  The brand marketing campaign aims to evoke a sense of injustice, as well as hope and determination, featuring five children from the hospital who tell the story of how childhoods shouldn’t be lost to serious illness. Outdoor advertising will feature in London and the Southeast, accompanied by a radio ad voiced by Claudia Winkleman. Well done to all involved. Hats off on outstanding work. I am happy to have played a small part by facilitating the selection process for a new creative partner, and am proud to have led the charity to the highly talented independent creative director Stuart Gough and his trusted partners. Stuart Gough said: "The concept throughout the identity is to embrace the energy of a child's drawing; the charm and mistakes that this can bring – when harnessed carefully, it can make a distinct and positive identity system that is recognisable through its entire personality, not just the logo." Emma Guise, Director of Marketing & Communications, said: “Dan helped us facilitate a pitch process to find the right partner. From helping us agree a shortlist and the selection criteria, to facilitating chemistry meetings and pitches. Dan’s knowledge of the charity and design sectors make the process smoother and led us to a partner we simply wouldn’t have found without him. Dan’s expertise of brand strategy and development is unrivalled in the charity sector, and I would strongly recommend anyone talking to Dan and getting his wisdom and advice before embarking on any brand project.” See and read more on Stuart’s website here www.stuartstuart.com #Charity #Brand #Pupose

Colour is a powerful way for charities to communicate key messages within their branding. 🔗 Read the full article here ⬇️ https://lnkd.in/e2Xk7mjV #CharityDigital #Branding #NonProfit

We're proud to share the impactful journey of our client, Red Carpet Brawl. When they approached us, their vision was clear—create a one-of-a-kind fight night charity gala where competition meets philanthropy. They sought to develop their brand and deliver an unforgettable experience for their audience. Our comprehensive approach—anchored in creativity, strategy, and impact—began with a powerful logo and visual branding inspired by the glamour of casino nights and Vegas flair. This branding extended seamlessly across event signage, social media graphics, and a user-friendly website. In crafting the brand design, we focused on positioning Red Carpet Brawl as an elevated event with a strong charitable mission. We developed a brand voice that resonated with the event's luxury and the heartfelt cause behind it. Our website creation ensured an engaging online presence, providing clear event details, fighter profiles, and ways to support the cause. Our videography and photography services captured the essence of the event and its participants, while our social media management built anticipation and community engagement. Finally, our event activation services ensured every detail of the event was executed flawlessly, creating a memorable and impactful experience for all attendees. You can learn more about our work with Red Carpet Brawl here: #RedCarpetBrawl x #LeijaFamilyFoundation @RedCarpetBrawl #BrandStrategy #EventActivation #VisualBranding #DigitalMarketing #CreativeExecution #TXiStudios

Thanks everyone who joined us for our Brand Breakfast charity rebrand showcase this morning. Special thanks to our speakers Richard Corr, Paul Jordan and Louise Stevens for sharing their rebrand journeys with us, and to our sponsor Red Stone. There was so much helpful advice and insights shared. ✨ Here's our key takeaways: - Rebrands aren’t just for big name charities with big budgets. There are lots of ways that smaller organisations can tailor their approach to their resources, such as taking a phased approach and rolling out changes over time. - Audience research should be prioritised, but this doesn’t need to be expensive or extensive to be useful. Just talking to people can be a really valuable form of research and a little insight can be better than none. - If you decide to work with an agency on your rebrand, do your research and choose an agency that really gets you and understands what you are about. Being really clear about what you are looking for will help. - Internal buy-in is a must. Take staff and volunteers on the journey with you, clearly setting out your objectives and being specific about how and when they will get to input. - Make sure you are rebranding for the right reasons. This might be to grow income, increase trust, or reach new audiences. Do the research and use your findings to back up your case for investment. If you came along to today’s event, we would love to hear from you. What were your key takeaways? How have our speakers helped you move forward with your own organisation’s rebrand? Please tell us in the comments or tag us in a post! https://bit.ly/4aGI7xu #BrandFast #Brand #TopTips #CharityComms #Charities

Can a 137-year-old organization evolve to stay relevant for the next generation? The United Way (UWW), one of the world’s oldest and largest charities, is answering that question with a refreshed brand and a recommitment to community impact for a new generation of philanthropists. Focused on four areas—healthy communities, youth opportunity, financial security, and resilience—UWW’s new brand strategy encourages action with the campaign “United is the Way” Here’s how UWW plans to amplify its impact: 1. **Engage Future Philanthropists**: Recruit a new generation to drive community engagement and carry the world forward. 2. **Strengthen Existing Key Initiatives**: Continuing impactful programs like Ride United and 211. 3. **Revitalize Visual Identity**: Signifying UWW’s adaptability with a refreshed logo and visual identity. Read the full press release here: https://lnkd.in/e6si5yBQ #BrandPurpose #Purpose #BrandStrategy

I recently replied to a lovely email enquiery from a charity to cover their event next year, and thought let's just put this out into Linkedin and see what other businesses and Charities are interested in the economics of event photography coverage, and what kind of ROI they think they might get to make our service a "no brainer". If you're interested - please just DM here, email or phone for a chat through what you're thinking of doing tel: 01273833331 Speak soon ! Anthony "Thank you for getting in touch, We can provide a range of services and galleries for your event which come with a range of costs from a single photographer covering the course and putting the images online some days later, to a team covering multiple points and finishes and providing a gallery as fast as is possible to get the images onto the internet and individually searchable by participant. Prices range depending on the levels of service wanted. We do have a minimum fee associated with covering events which may need to be borne in mind. So perhaps more of a chat about the sort of fulfilment you would like for your event would be good ? What we do know is that other charities that use our services get 60% of their fundraising before the day of the event, and for the 48hrs after the event – with the use of live photos as proof – can usually gain an additional 20%, then have two weeks of nothing, and then from the month after - over the next two months – fundraising raises that last 20%. Whilst we don’t claim the whole of the 20% rise on the weekend of the event, nor the whole final 20% of the months afterwards – we know from justgiving research that they estimate the overall fundraising is increased by 13% if people use photos of their challenge and achievement. So – somewhat logically – ensuring that your participants have images to share and use to use as proof – participant proof photography is one of the most important costs of donation to cover – as it usually helps make a return of 10 times the investment or more. Additionally of course – free event photos with charity branding will remind people in a years time to get entered into next years event, provide a bond of attachment to the charity – and provide a significant opportunity to get repeat entries for your challenge – as well as getting friends of friends involved – which is the cheapest and most effective form of marketing and getting repeat event entries and just building charity awareness. So – if you know what your overall fundraising is likely to be per person – that should help you to work out what budget you might have for a cost effective photography service that does deliver a significant benefit for you! I’d love to catch up and chat through options and what you’re considering and see if there’s a business opportunity to help you achieve greater event success." Speak soon ! #fundraising #charity #costofdonation #photography #eventphoto #racedirector #participant #livephotos

"If we do nothing, we will lose significant income" 📉 Branding is an investment worth making... The RSPCA has rebranded after 50 years. Global branding agency Jones Knowles Ritchie has created an identity that still feels familiar yet modernised and fresh. The iconic blue that the RSPCA is known for is still here but the brightness has been turned up. Retro-looking squares are the new graphic device for the brand and house every animal you can think of in an array of bold and welcoming colours. Pairing well with the strapline 'For Every Kind.' The brand now has much more to it which allows for lots of variety – on animations, gifs, merchandise, signage and more. ➡️ Interestingly but unsurprisingly, the rebrand was prompted after financial modelling suggested the charity could lose significant income if no change was made. Extensive research showed the previous brand was holding the RSPCA back. The charities name is well-known, but public perception of the brand isn't strong which impacts on donations. ✨ The RSPCA now has a modern, forward-facing and inspiring brand to improve public perception and make even more of a difference to the welfare cause for all animals. What do you think – do you like it? Let's talk in the comments. #rebrand #RSPCA #branddesign #brandtips

Are you proud of your brand? ☺️ Or secretly (or not so secretly) embarrassed? 🫣 "We're so proud of the brand you've helped us build." This is feedback we love to hear, and always aim for 🙌 It kills me that so many of the best causes, good ideas and wonderful charities often have visual branding which they're ashamed of. Working closely with purposeful organisations to help them discover their position and to craft a visual identity which makes sense for them and is something they're really proud of, is a real privilege. Being proud of your visual brand identity (your logo and styles) as well as your website can have hugely positive consequences for what you can achieve. It boost morale, gives you confidence, attracts the right people and can ultimately lead to more impact, donations or engagement. What's your gut instinct about your brand's look and feel? #Branding #BrandIdentity #BrandStrategy

Charities face tough challenges navigating the ever-changing digital landscape, and traditional tools like keyword blocklists just aren’t cutting it anymore. These outdated approaches can waste precious ad spend, limit campaign reach and even risk ads appearing in unsafe spaces. In my latest piece with Advertising Week, I explore why charities must adopt AI-powered suitability tools that analyse context and sentiment at a deeper level — just like a human would. This way, charities can pinpoint contextually relevant slots without cutting their reach through blunt tools. Read the full article here https://lnkd.in/eDB3in8c #AdvertisingWeek #Charity #BrandSuitability #Contextual

Talk about savvy branding. Swehl and Molly Baz lit up Times Square with their lactation cookie ad a few weeks ago. Yes, they wanted to make a splash. But getting censored by Clear Channel Outdoor must have caught them by surprise. What happened next is straight up brand magic. Seed Health donated their own placement to get Molly and Swehl’s “controversial” ad back on Broadway. Here's an excerpt where we break down how bold moves can pay off big for brands. Hint: as long as they’re authentic and aligned with what the organization stands for 💎 #branding #authenticity #advertising