Nomad Designs’ Post

Recently, Shopify published their 2024 Australian Retail Report. As a Shopify Partner it's always an interesting read but this year given the state of the Australian economy, the report is even more relevant. Finding new ways for customer loyalty and increased sales is a common theme across all our retail clients and whether you sell a product or a service (or both), you'll more than likely be interested in three key insights from the report. 1️⃣ 79% of Australians are trying to save money by cutting down on something, and more than half of consumers are actively looking for the best value. What 'value' is to them could be lower prices, higher quality, or various other things in between so it's worth talking with your own clients to find out. 2️⃣ While many businesses fight for customer loyalty with rewards programs and special treatment, 92% of consumers indicated that they would be loyal to a brand if it offered them something - most notably consistently low prices. 3️⃣ If your business is facing internal challenges including manual processes, poor ecommerce functionality or complex business systems - you're not alone. 51% of businesses are in the same situation and are looking for new ways to drive efficiencies. 💡 Stay tuned for more insights from this report but if you're an Australian business, do the above insights ring true for you? Are you already active in finding out what your customers value?

𝗧𝘂𝗿𝗻 𝗢𝗻𝗲-𝗧𝗶𝗺𝗲 𝗕𝘂𝘆𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗟𝗼𝘆𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀: 𝗛𝗲𝗿𝗲'𝘀 𝗛𝗼𝘄 𝑻𝒉𝒊𝒔 𝒊𝒔 𝒘𝒉𝒂𝒕 𝒆𝒗𝒆𝒓𝒚 𝒆-𝒄𝒐𝒎𝒎𝒆𝒓𝒄𝒆 𝒆𝒙𝒑𝒆𝒓𝒕 𝒕𝒆𝒍𝒍𝒔 𝒚𝒐𝒖. 𝐘𝐨𝐮 𝐜𝐚𝐧'𝐭 𝐢𝐠𝐧𝐨𝐫𝐞 𝐢𝐭. But it's not that simple. Because when I tried, I saw only small results. Customers bought once and never returned. It felt like a waste of effort. So, I tried something different: Instead of pushing for one-time sales, I focused on building loyalty. I created a seamless shopping experience. I offered personalized recommendations. I rewarded repeat buyers with exclusive discounts. And, along the way, customers started coming back. Not just once, but multiple times. But that’s not surprising. Customers (especially the loyal ones) are drawn to stores that value their business. And who make them feel special. At the end of the day, they want to feel appreciated, not just another sale. So, instead of waiting for customers to return by chance, Just start creating a loyalty-driven strategy. Offer great customer service. Personalize their experience. Reward their loyalty. 𝘖𝘷𝘦𝘳𝘢𝘭𝘭, 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶𝘳 𝘦-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘴𝘵𝘰𝘳𝘦 𝘴𝘰 𝘢𝘱𝘱𝘦𝘢𝘭𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘤𝘢𝘯'𝘵 𝘩𝘦𝘭𝘱 𝘣𝘶𝘵 𝘤𝘰𝘮𝘦 𝘣𝘢𝘤𝘬 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦. #CustomerLoyalty #EcommerceSuccess #RepeatPurchases #LoyaltyStrategy #CustomerRetention #PersonalizedExperience #EcommerceTips #ExclusiveRewards #BuildCustomerLoyalty #ShoppingExperience #EcommerceGrowth #CustomerValue #LoyalCustomers #SalesGrowth #DigitalMarketingTips

Zinrelo is leading the evolution of loyalty strategies for Shopify retailers, and we're thrilled to unveil how our custom programs redefine retail success. Read more in this PR - https://lnkd.in/gpRf8W7A #retail #customerloyalty #loyaltyprograms

E-commerce Returns are inevitable. But while they might be viewed as a cost and operational challenge, savvy retailers recognize the untapped potential. Customers who return items may be unhappy. But, if your brand's returns process is a positive experience, you can actually build loyalty. Read on to see how! https://lnkd.in/eHEi_Kr3 #global #ecommerce #returns #returnpolicy #shipping #customerexperience

Are you providing flexible payment options to customers on pre-orderable items? In a discussion with a Shopify merchant, they mentioned that they require customers to make full payment for pre-orderable items. However, they found that many customers abandon their carts during the payment process. To avoid this, it's important to set realistic expectations with customers when taking pre-orders. Since customers may not be willing to pay the full amount upfront for an order that won't ship immediately, Shopify merchants should provide flexible payment options. Here are some benefits of offering flexible payment options for pre-orderable items: ➢ Enhanced customer experience ➢ Increased Average Order Volume (AOV) ➢ Reduced cart abandonment rates HotWax Commerce has partnered with 'Partial-ly' to provide flexible payment options for all products and services. By leveraging this integration, Shopify merchants can increase their revenue and improve customer satisfaction. Don't miss out on potential revenue by not offering flexible payment options for pre-orderable items. Get in touch with HotWax Commerce today to learn more about our pre-order management solutions. #ShoppingandtheRetailIndustry #Ecommerce #Retail #FashionRetail

Most e-commerce stores provide X% off on the first order. But we took a different approach for the brands we work with. The first question we ask is that is it even needed? We believe it’s needed in the following scenarios: 1. Price is a barrier to purchase however there is a potential for high LTV from customers with repeat purchases. 2. There’s not much product differentiation hence a discount is the motivator to get the user purchase In all other cases it’s just users being opportunistic and grabbing the offer only coz it’s there. You need to clearly see an incrementality in conversion rates from new customers else there’s no point in providing discount. So don’t just follow the herd. Delve deep into user motivations and behaviour to understand the best fit. #ecommerce #d2c #performancemarketing #marketingagency

81% of Canadian 🍁 online shoppers check for a hassle-free return policy before they buy. ✔️ 7 Critical Terms to Include in Your Ecommerce Return Policy: https://lnkd.in/gWCPgJX #Ecommerce #OnlineSales #CanadianRetail #CanadianBusiness

Are You Struggling to Scale Your E-commerce Business? In the dynamic world of e-commerce, growth is an ongoing pursuit. What if I told you that you could achieve a 40% increase in just 90 days? What's the biggest challenge in increasing your customer base? Is there something that's keeping you from reaching your ideal customer count? How are you enhancing your average order value (AOV)? Are there strategies you've implemented that haven't worked as expected? What steps have you taken to boost buying frequency? Are there approaches that you've found particularly useful in encouraging repeat purchases? Our proprietary Growth Trust Model® focuses on these three critical areas - customer, average order value, and buying frequency. It has proven to deliver phenomenal growth for our e-commerce clients. What are your thoughts on these areas? Curious to hear your perspectives and experiences. Leave your answers in the comments below! #ecommerce #growthstrategy

🚀 Boost Your E-Commerce Sales with Complementary Products! 💡 Running an e-commerce store? One of the most effective ways to increase sales and improve customer satisfaction is by offering complementary products. Imagine this: A customer is purchasing a camera from your store. What if, at checkout, you suggest a camera case, an extra lens, or even a memory card? This simple upselling and cross-selling strategy can transform a one-time buyer into a loyal, returning customer. By offering relevant add-ons or upgrades, not only do you enhance the customer experience, but you also increase your store’s average order value. Customers appreciate the ease of getting everything they need in one place, and it saves them time from searching for additional products elsewhere. 🎯 Pro Tip: Personalize your recommendations by offering exclusive deals or discounts on these complementary items. This added touch can make customers feel valued and encourage them to complete their purchase. This approach doesn’t just benefit your customers—it’s a powerful strategy to drive business growth and improve revenue for your store. By offering well-thought-out suggestions, you position your e-commerce brand as a thoughtful, customer-first business that understands their needs. Ready to see a sales boost? Start integrating complementary product suggestions into your store today! 📈 #ecommerce #salesgrowth #crossselling #upselling #onlinestore #customerexperience #onlineshopping #businesstips #ecommercetips #revenuegrowth #customerloyalty #digitalmarketing

Retention > Any other metric from 2024 onwards in e-commerce. From 2020 to 2024, the number of e-commerce players surged from 1.2 million to 3 million (150% growth), while online customers grew more modestly from 2.0 billion to 2.9 billion (45% growth). This discrepancy underscores the critical need for e-commerce businesses to focus on customer retention, repeat purchases, and loyalty over new customer acquisition as customer acquisition costs have spiked due to the limited pool of new potential customers and heightened competition. With Replenit, brands can implement a robust replenishment program, pioneering the new era of e-commerce and driving CLTV, repeat purchase rates, and retention metrics amongst a customer base which was already hardly acquired. Let's chat about how to make your brand 100% ready for the new era of e-commerce and drive metrics that matters.