Noah Sanborn Friedman’s Post

Transcript

Quote from a new report from Coefficient Capital that says reports of my death have been greatly exaggerated. Hyphen the alcohol industry. Obviously a throwback to the great Mark Twain quote. I think this is spot on. Look, this chart shows that despite the fact that alcohol sales boomed during COVID, they're still up and still higher than they were in 2019. Now, obviously there's nuance here. Obviously there are some headwinds facing the alcohol industry overall, but on a macro level, alcohol is a cyclical industry. There have been drawbacks before and it has always rebounded to all time. Guys, after we are in a momentary pullback reset after all time highs and I am as always, I know I sound like a broken record. Massively bullish on how much room this industry has to grow and evolve. I think there's opportunity everywhere and I love the quote that the reports of my death have been greatly exaggerated because I think it is spot on. All the headlines implying that alcohol is dead and gone I think are total nonsense. Bullish as ever.