Nate Nurmi’s Post

Clay raised $62M at a $500M valuation, following Apollo.io's monster raise last summer. Here's why a merger in the coming years would lead to market dominance: First, the business models of Gong, Outreach, Salesloft, Drift, et al. are broken. They dominated "The Golden Age of SaaS" but have not adapted to market shifts: -The per license model does not scale with more efficient and leaner GTM orgs -They lock you into expensive, annual contracts -Their value drivers (automated, high-volume outreach) no longer work for pipeline conversion I've been using Clay, and it is awesome. They've significantly increased our productivity associated with highly targeted and scalable outreach. Specifically: -Flexible, low-cost, month-to-month contracts with an allotment of credits -If you are realizing value, you can buy more credits. If not, you can cancel -They leverage a robust ecosystem of sales data and platform providers which significantly improves accuracy -Highly customizable to your specific business needs They stop short of being a sales execution platform. Since they already have a robust partnership with Apollo, there is a significant opportunity to invest in tightening that integration. With a merger, reps in the era of "profitable and efficient growth" will have the opportunity to work out of one platform. Currently a massive pain point from a workflow perspective. Full article here: https://lnkd.in/eDVkMkbi

#27 - the one about Clay...

#27 - the one about Clay...

bluebirdanalytics.co

Baskar Agneeswaran

Co-Founder, Vajro | Revolutionizing the Loyalty game for e-commerce stores

5mo

Awesome thought! Surprising that this industry sees so much innovation year after year despite being so old and mature...

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