Attending the Adobe Summit next week? I'm looking forward to engaging in discussions around the modern Enterprise Identity Spine, where "The future of identity will be owned by the advertiser" (the Brand or the Publisher).
This paradigm shift raises important questions: Are Systems Integrators prepared to help brands and publishers deliver on this new reality?
Marketers are looking to implement enterprise identity graphs to unify their data sources - from third-party data providers, and Adtech platforms, to first-party sources. The goal? Improve efficiency and enable innovation in managing the consumer experience.
As we approach the death of third-party cookies, having a robust first-party identity solution for both owned and paid media is paramount. Are you ready?
I'd love to discuss how we can collaborate to help organizations navigate this identity revolution. Let's connect at the Summit or schedule a time to talk further. The future of identity is taking shape, and I'm excited to explore the opportunities it presents.
#adobesummit
#adobe
Adobe Summit is right around the corner, and our very own Marc Sabatini will be there March 26, 27 and 28th!
Chat with Marc from Aqfer about our latest technology innovations we've been working on, to help you deliver future-ready Enterprise Identity Graphs for your clients. It's an exciting time to be part of the MadTech ecosystem. Companies getting ahead of the many changes can look forward to competitive advantage over the next few years.
Send Marc a note on LinkedIn and he'll get a meeting on the books.
#adobesummit #adobesummit2024
CEO & Board Member
1wThe new brand is poppin, and vibes are fresh :)