Nina Furxhiu’s Post

📊 With the rapid rise of online shopping and the shift towards a Direct-to-Consumer sales approach, understanding e-commerce market dynamics has never been more crucial for consumer product manufacturers. Join us for an insightful webinar on June 18th at 15:00 CET where we'll explore the power of Digital Shelf Analytics in transforming pricing and promotion strategies 👉 https://vistex.link/3ve 💡 The Key Takeaways:  - Gain insights into competitor pricing strategies for informed decision-making.  - Optimize assortment monitoring to ensure widespread distribution and track new product performance.  - Enhance market awareness by monitoring competitors' pricing, assortment, and promotional activities.  - Identify collaborative opportunities with retailers to optimize trade investments.    #DigitalShelfAnalytics #CompetitorPricing #Ecommerce 

Unlock the hidden potential for marketplace sellers in retail media and maximize your success! In the bustling world of e-commerce, retail media offers a significant advantage for marketplace sellers. Explore how businesses are leveraging this often unrecognized edge to amplify their visibility, drive sales, and outperform competitors, ensuring success in the dynamic landscape of online retail. Discover the transformative power of retail media and position your business for growth. Read more in this insightful article: https://lnkd.in/gTVm9kYQ ?utm_source=socialmedia&utm_medium=LinkedIn&utm_campaign=articles_wk_13 #RetailMedia #Ecommerce #MarketplaceSellers #DigitalMarketing #BusinessSuccess #QuantzigInsights

🔔 We're in the middle of major online deals events! Brands not participating in these events might lose sales to their competitors because shoppers are searching for the best discounts. However, top-selling products don’t need large discounts. Brands must understand their top sellers across all sales channels, and online retailers should identify products that are best sellers at other retailers but not at their own. So, how do you determine the right discount level without hurting your profitability? 📊 At BrandZone, we analyze best sellers across various online retailers, compare these products, and track them over different price levels and periods. We also highlight different top-selling products for each retailer by brand. This allows for quick and informed actions. Combining discount, promotion, and top seller data, and analyzing trends is crucial. Our reports offer insights that help you: 🔹 Avoid unnecessary discounts during key sales periods.  🔹 Identify top-selling products across different retailers.  🔹 Make data-driven decisions to maximize profitability. 🌟 BrandZone is a leading provider of e-commerce and retail analytics services, supporting over 100 companies in 30 countries and managing thousands of brands. #ecommerce #retailanalytics #onlineshopping #discounts #BrandZone #salesstrategy #dataanalysis #bestsellers #promotions – Image designed by Freepik

Did you know online shoppers make a purchase decision in just 18 seconds? 🤯 As an e-commerce professional, I've found that determining power SKUs can be particularly challenging in the vast digital marketplace. Here are two key strategies to help: * Analyze top sellers: Identify your most popular products. * Build channel differentiation: Tailor your online product offerings to stand out. Are you using data-driven insights to identify your most profitable online SKUs to create a competitive advantage? #eCommerce #OnlineShopping #ProductStrategy #FMCG #CPG

We know that in today’s eCommerce landscape, brands must be willing to adapt to ever evolving consumer journeys. Competition for consumers’ attention and loyalty is fierce and data that can be easily digested to provide oversight into how your product listings compare versus competitors is crucial. A strong digital shelf presence is essential in helping brands to gain deeper insights into the effectiveness of their paths to purchase. Want more details on how you can measure your product performance? Read the full report here: https://lnkd.in/ghydSSwi #eCommerce #OnlineShopping #DigitalShelf #SentimentAnalysis

We are thrilled to announce the themes we will be covering on Day 2 of eTail Connect Spring! 🍪𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗖𝗼𝗼𝗸𝗶𝗲(𝗶𝘀𝗵) 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 - Navigate how to leverage and organise your data 👥𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗥𝗶𝗴𝗵𝘁 - Take inspiration from attribution models to optimise channel performance 📈𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗿𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 - Delve into how traditional ecommerce can learn from the success of reCommerce 🎂𝗧𝗵𝗲 𝗲𝗧𝗮𝗶𝗹 𝗔𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆 - Take a deep dive into how the industry changed over the past 10 years, and how will it change over the next 10 years 💸𝗧𝗵𝗲 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗢𝘂𝘁𝗹𝗼𝗼𝗸 - Discuss how The Spring Budget will affect the retail industry ⭐𝗦𝗵𝗮𝗿𝗽𝗲𝗻𝗶𝗻𝗴 𝗧𝗮𝗹𝗲𝗻𝘁 - Retain and grow a diverse array of talent to remain competitive 💻𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 - Leveraging retail media effectively to drive sales 💪𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵 - Resonate with your customers by building a compelling brand story 💡𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 - What are the best new digital innovations to invest in? Click here to join the discussions at the invitation-only forum for omni-channel, digital and ecommerce leaders from the UK’s top retailers: https://lnkd.in/egbr3bSp #eTailConnect #Retailers #eCommerce #eTail

Direct-to-consumer, single brand retail websites are up. While there was a small retraction during the march Core and Spam updates, they are still showing gains over multi-brand retail. This is important because of the trend for big retail brands to be offering marketplaces for other brands and distributors. 214 single-brand D2C retailers saw an average 39.7% change in Visibility Index 212 multi-brand retailers saw an average -24% change in in Visibility Index The table below shows significant absolute gains. These aren't just new, fledgling brand websites. Data SISTRIX Google search UK data 12 months to 1st Jan 2024. #googlesearch #searchmarketing #ukretail

#acceleratesummit Discussion on CPG #ecommerce trends. Ecommerce retailers are becoming media owners now. In-store digital media is going to increase.

👩💻 In today's fast-paced e-commerce landscape, understanding market dynamics is paramount for consumer product manufacturers.  But how can you ensure you have the right tools to navigate this complex landscape? How can you stay ahead of the competition and maximize your visibility in the market? 🤔 Join our webinar on June 18th at 15:00 CET where we will delve into these critical questions and more. The time has come to beat your competition, make data-driven pricing decisions and win new markets 👉 https://vistex.link/3ve #DigitalShelfAnalytics #CompetitorPricing #MarketData

The rise of digital e-commerce creates more data and, in turn, more opportunities to better understand consumer behaviours. 💡Did you know: Retailers and CPG brands can combine their respective e-commerce data and first-party data to build their own datasets. This leads to stronger partnerships and long-term strategies, and enables connections for consumer activation. How are you leveraging your e-commerce and first-party data? Let us know in the comments. #ECommerce #FirstPartyData #CPG #Retailer #Collaboration