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Zomato CEO, Deepinder Goyal has just announced Zomato for Enterprise (ZFE), allowing employees to bill their company directly for meals when dining with clients. Founder and CEO Deepinder Goyal explained that companies can use ZFE to manage employee access, set budgets, and set ordering guidelines. “With ZFE, employees can simply bill their business orders directly to their employer, without having to pay. Companies can use ZFE to add employees, set budgets, define ordering rules and much more. ZFE adds convenience to your employees, while we take care of the rest - with complete transparency," Goyal said in a social media post. The new platform has been tested for a few months, and around a hundred companies have already tried it out. It's a prepaid instrument issued by Pine Labs, allowing eligible employees to switch between 'personal' and 'business' profiles on their Zomato app. Corporate customers must provide a refundable deposit and submit valid personal information and documents, which will be shared with the issuing partner through the Zomato Platform. The Gurugram-based food delivery company is currently worth ₹2.21 lakh crore ($26 billion).

“Curiosity sparks ideas, and ideas shape innovation." Zomato's latest initiative to reduce food wastage is a brilliant example of innovation in action. By offering cancelled orders at discounted prices to nearby customers, they’ve turned a challenge into an opportunity. With over 4+ lakh orders getting cancelled annually, this feature allows users within a radius (e.g., 3 km) to claim these orders at a highly competitive price. It’s sustainable, smart, and customer-friendly—a win-win for everyone involved. But as someone who’s been learning about systems and strategies through my studies and experiences, I couldn’t help but wonder about an interesting scenario. Families or friends with multiple devices might find a loophole in this system. For example, one person could intentionally cancel an order, and someone nearby (their friend/ family member) could quickly claim it at a discounted rate. Coordinated efforts like this could create unintended losses for the company over time. Also, this thought isn’t coming from a place of criticism or the desire to prove anyone wrong. It’s purely out of curiosity and my enthusiasm to share insights I’ve gained through my learnings. Public innovation requires public responsibility, and this feature has incredible potential if safeguarded against such possibilities. Kudos to Zomato for thinking out of the box! I’m genuinely curious to see how this idea evolves and how such challenges might be addressed in the future. What’s your take, Zomato, Deepinder Goyal ? #Innovation #Sustainability #Curiosity #BusinessStrategies #Zomato

Brands, you need to learn this from Deepinder Goyal ⬇️ Recently, Deepinder Goyal the founder of Zomato decided to deliver food orders himself to see what delivery partners experience every day. This hands-on approach helped him understand the real challenges these workers face. During his deliveries,Deepinder Goyal found that a mall in Gurugram doesn’t allow delivery workers to use the main entrance. Instead, they have to go through a separate entrance, take the stairs (no elevators allowed), and wait in a special area for their orders. While waiting, he talked to other delivery partners to get their feedback. His video about this experience quickly gained 8.3 million views in just three days, with over 446,000 likes and nearly 5,000 comments; 98% of which praised Deepinder Goyal for his actions. What Customers Felt About Zomato: 🌯Customers loved Deepinder's hands-on approach, showing genuine care for delivery experiences. 🌯By addressing real challenges, Zomato demonstrated honesty and commitment to improvement. How Zomato Will Gain More Customers: 🌮This initiative appeals to customers who value brands that prioritise worker welfare. 🌮The authenticity of this effort encourages positive conversations about the brand. 🌮Customers are more likely to stay loyal to a brand that shows it cares. The Image Zomato Created: 🍛Zomato is seen as a company that values both its customers and delivery partners. 🍛By showcasing the difficulties faced by delivery workers, Zomato demonstrates empathy and transparency. 🍛This initiative reinforces Zomato’s commitment to continually enhancing the delivery experience. when leaders engage directly with their teams and understand their challenges, it not only strengthens the brand but also resonates deeply with customers.

MOM CHILL I WILL ORDER FROM Zomato As if…… I am writing to express my profound disappointment with the recent experience I had with Zomato's operations, particularly during Navratri, a time when fasting is observed by many. As someone who was observing Navratri fasting, I relied on Zomato's promise of "Ghar jaisa khana" to provide me with a suitable meal after completing a rigorous 8-hour shift. However, what followed was a frustrating ordeal that left me feeling utterly let down. Despite placing my order promptly at 7:27 PM, it is now 9:00 PM, and I still have no information regarding the status or whereabouts of my order. This delay not only tested my patience but also disrupted my fasting routine and left me feeling physically drained after a long day of work. To exacerbate matters, attempting to seek assistance through Zomato's customer care chat feature only led to further frustration, as I was redirected to email support with no real-time solution offered. This lack of immediate assistance and accountability from Zomato's end only served to highlight the glaring inefficiencies in their operations. This experience has left me deeply disillusioned with Zomato's service and their ability to deliver on their promises, especially during crucial times like Navratri. As a consumer, I expect reliability, transparency, and timely service, all of which were sorely lacking in this instance. I urge Zomato to take prompt action to rectify these operational shortcomings and ensure that such lapses in service do not occur in the future. Consumers deserve better, especially when relying on services to accommodate their cultural and dietary needs during significant occasions. Zomato Deepinder Goyal

Here's my take on this tweet! Zomato tried a marketing tactic which is now somehow trending and mostly backfiring on them 🧨 Although to some it seems as a kind gesture towards its delivery partners, but for some it's 'Guilt Tripping' their customers 🥲 But the very first thought that comes to my mind is 'Why would a company want to lower down its sales at peak order time (lunch time) ? 🍔 Moreover this move will only impact delivery partner incentives. 💰 But, I really dont think suspending their services in afternoon is really gonna help anyone. Here's why: 1) Avoiding disruption to customers: While discouraging orders aims to reduce volumes, suspending services altogether would cause significant inconvenience and disruption for customers who rely on food delivery during those hours. This could potentially alienate a segment of Zomato's customer base. 2) Impact on delivery partner earnings: Suspending services would mean no earnings for delivery partners during that window, which could negatively impact their income, especially for those who depend on peak hour wages. 3) Logistical challenges: Implementing a complete suspension of services for specific hours may present operational and logistical complexities for Zomato's systems and processes. Zomato's approach to communicating this message through a tweet may not have been the most effective way. A more detailed explanation, perhaps through a dedicated campaign or notification, could have provided better context and understanding for customers. A CLEAR CASE OF MIS-COMMUNICATION AND MIS-INTERPRETATION.

The CEO of Zomato was stopped from entering a mall yesterday 🤯 Yes! You read that right!!!! Here's what happened- If you read the news or opened Instagram yesterday, you might have seen Deepinder Goyal walking on the streets of Gurugram, picking up and delivering orders. But when Deepinder was about to enter a mall through the main entrance to pick up an order, he was immediately stopped by the security guards. They told him- "Bhaiya, idhar se nahi ja sakte aap!" He wasn’t allowed to use the elevators either and was directed to take the back entrance using the stairs instead. After reaching the backdoor of a restaurant located on the third floor, from where he was supposed to pick up his order, he was made to wait outside. To make matters worse, he wasn’t even allowed to enter the restaurant to collect the order. This made him realize two things: ➡️ Malls are not humane to delivery partners. ➡️ Delivery partners need to be treated equally. Some may brush this off as a marketing stunt, especially since Swiggy has sponsored the upcoming season of Shark Tank India, but I think it goes deeper than that. The way Deepinder was delivering Zomato orders is a masterclass in "leadership through empathy". Whether it was a strategic move or not, the fact that Deepinder put himself in the shoes of his delivery partners speaks volumes. This act highlights a fundamental truth about leadership- walking in the shoes of your stakeholders often reveals systemic flaws and drives meaningful change. I have personally noticed, while walking past restaurants, that delivery partners are often made to wait unnecessarily for long periods. But we as customers are also no less. I have often seen customers mistreat delivery agents, abusing them and refusing to pay in full, or sometimes not paying at all. Now, I am pretty confident that this incident will serve as a wake-up call for the entire gig economy, where there is a need for more empathy and respect for the workforce. Deepinder's act shows us that- ➡️Leadership is not about sitting behind a desk ➡️Leadership is not just about driving business metrics ➡️Leadership is about inspiring change ➡️Leadership is about building empathy This incident also reminds me of how Shantanu Deshpande from Bombay Shaving Company went out to sell razors on the streets of Bengaluru. He engaged with customers, asked many questions, and used those conversations to shape the features of the product. This is another example of going out there and listening to your customers' problems. If you are building something, remember- your customers are king, and your stakeholders are just as important. So, whether it’s Deepinder or Shantanu, we all need to be empathetic towards the people who help us grow and succeed. P.S. What do you think about Deepinder delivering orders? Video Source: Deepinder's LinkedIn post #business #growth #leadership #growth #experience

How Far Can You Go for Insights & Personalization? Zomato India CEO, Deepinder Goyal, and his wife recently swapped their executive chairs for delivery bikes! Breaking the corporate bubble, this unique move not only tugged at customers' hearts but also took customer service to an entirely new level. This move highlighted the tough working conditions and the everyday challenges faced by delivery partners. His firsthand experience with fellow delivery partners sparked an important conversation about the need for malls to adopt a more humane approach toward delivery personnel. This initiative sets a new benchmark in corporate leadership and customer service, compelling other Brands to undertake similar initiatives to reconsider their operations, enhancing their public image and strengthening customer loyalty. Consumers might begin to expect more transparency and initiative from executives in understanding and solving ground-level issues, increasing pressure on other brands to demonstrate their commitment to real change, not just in policy but in action. It's not just about food deliveries anymore—it's about making sure the backbone of the gig and delivery economies is treated with the respect they deserve. The real-talk feedback and hands-on experience have opened a new chapter in his customer-centric journey. This isn't just an example of leadership; it's an example of customer service with empathy. How do you think this will impact other brands? Let us know your thoughts in the comments below. Manish Narang | R Vishal Oberoi |Manas Gupta | Varun Pathak | Vivek Gupta| Sapna Singh| Raaj Dharmanni| Rahul Bhatnagar| Shalini Singh | Mohit Gour | Aakash Bhasin #zomato #quickcommerce #delivery #insights #consumer #consumerinsights #personalisation #deepindergoyal

A few years back, there were only a few big brokers in the share market who charged high brokerage fees, believing they could do so because they were the leaders. However, the industry saw a major shift when Zerodha entered the scene, capturing the market by offering the lowest brokerage fees. My point is that being at the top doesn’t mean you can charge whatever you want—there will always be a "Zerodha" that can overtake you and remain a market leader for decades. Currently, in the online food delivery space, Zomato is dominating, charging restaurants approximately 20-25% and starting with a ₹2 platform fee, which has now increased to ₹6. Ordering online has become a habit for most people, but that doesn’t mean Zomato can keep increasing its charges at will. In the same industry, there’s a company called Thrive, which charges only 10-15% to restaurants and doesn’t charge any platform fees to customers. Why stick with someone who charges you more? Shift to Thrive. Companies like Thrive and Waayu will one day surpass Zomato. Comment below with your thoughts on Zomato. THRIVE WAAYU App Krishi Fagwani . . . . . . . . . . . . . . . #MARKETING#DAILY UPDATES

Zomoto Patner Issue!! good Afternoon Team / Zomoto A few days ago there was an issue with Zomato TL and they also put my account on hold. I would like you to tell me the reason. Please tell me what behavior issue has happened to me. I asked them why they are not ordering, their answer is Zomoto TL , please contact Zomato, our answer is no, do you charge one TL per location, is that a partner facility? Yes / No .In asking this, my account has been added to the hold, which has not been done to the main level. TL is low, partner's issues are coming from where or not, right to ask but your zomoto is TL, only phone number is taken, is doing his data entry, his target. Do you pay salary to Zomoto TL for this? Do I want to complain about this? Is my account on hold? For what reason has it been put on your account? Can you tell me? A few days ago, we had a meeting in the restaurant Ameerpet at 2:20 in the evening, we completed our target by taking the only number, and before that too, I told someone that I am not going to encourage you, but you should do it now. Note Can you resolve my issue before logging in? Can you take action against TL and remove my account from hold? ZOMOTO Boss / Client I love Zomato but there are some people who misunderstand your brand. It is you who is hidden among the people, that is why you should pay attention first.And before this money has been deducted from my account to give T-shirt and bag but till today I did not get the T-shirt and the bag did not come. Who took the responsibility and I told this to him through TL?.Just to ask this question from your assignment TL, he put my account on hold and gave it, how can it be unfair? TL Name Veemareddy ( Ameerpet) Hyderabad Kindly Speak to Take Action!!! Attachment for your reference. ZOMOTO HOLDINGS LIMITED Zomato Zomato India Thanks Dalip Rajput

Deepinder Goyal trolled over Zomato tips video with delivery agents: ‘HR asking employee’ Full Article Link >>> https://lnkd.in/g9NNzTH9 Welcome To Latest IND >> Fastest World News Zomato CEO Deepinder Goyal recently spoke with three of the company’s delivery agents to understand their working conditions and what they like about their jobs. In one of the two videos he shared, Goyal asked them about the tipping culture in different cities and what customers think […] . . Latest IND . . . . #trendingnews #newstrending #trendingtopicnews #lifestyle #business #news #healthylifestyle #smallbusiness #supportsmallbusiness #lifestyleblogger #luxurylifestyle #businessowner #businesswoman #smallbusinessowner #businessnews