In-N-Out is the Best Burger chain in the USA but has the least known/profiled owner. Is it because she's a woman? Check out my new favorite Billionaire, Lynsi Snyder: - Races a 1969 Chevy-Hemi-powered Chevelle and is a NHRA Top Sportsman - Owns 100% of In-N-Out, worth $6.7 Billion - Community College dropout - Tragically lost her father and uncle as a child, inheriting the company at only 35 as the sole heir of the Snyder Family business - 400 locations, 0 franchises - The average In-N-Out Manager has been with the company for 17 years and makes $183,000 Why does In-N-Out have the most rabidly loyal customer base (try getting a burger in less than 8 hours at a new location!)? No Franchises = Control of Quality - Innovative focus on customer experience • No freezers, microwaves, or heat lamps • Had the first ever drive-thru speaker • Stupid simple and consistent menu - Higher CEO rating than Microsoft’s Satya Nadella and Chick-fil-A’s Dan Cathy - She is a huge philanthropist and passionate about improving the lives of individuals and families affected by substance abuse and/or human trafficking Lynsi Snyder is criminally under-appreciated. Follow me Nikolas Hulewsky for more content like this.
Huge fan of their biz model - they also don’t partake in delivery apps/services. My guess is quality control goes out the window They also ramp up a new location by bringing an existing team to that new location until it can run itself Line & drive through is always packed no matter the time of day. There are so many reasons to take note of what they’re doing. They also have Bible verses on the bottom of their packaging which I think is really cool.
Fantastic family business. Maybe there's something to this whole straightforward and simple approach...
This is really cool and makes me want to support in-n-out even more! Thanks for sharing!
Great post, Nik. You are putting out great content in your old age. :-)
I don't think that has anything to do with being a woman. Why does that always have to be mentioned ? It is most likely her personality that she does not feel the need to be front and center everywhere. She does her business , her philanthropic engagement, and has a private life. Good enough . Maybe some men should act that way too?
Your seeing it backwards. It’s has nothing to do with being a female vs male. The secret sauce is their secret sauce. The limited I donation about the company is part of their mystique. They have a very innovative marketing and PR strategy. They are not McDonald and dont want to be. Great product. Priced right with a great culture. Will be the first meal I have when I visit the west.
Its not because she is a woman, its because in and out is yet to be a national brand its growing, but also she's Christian, in-and-out donates to causes to stop sex trafficking. She's humble... how do you not mention her faith nor the humanitarian work she helps lead... do you know that scripture is written on certain cups and French fry trays? Can't believe you led with her sex as why she is under the radar rather than digging deeper into the company she owns and runs and understanding their deeper culture and moral values... Another talking head...
Part of the lesson here is that prior to the tragedy the Snyder's had a great and trusted management team in place to support the strategy of the business - which was gearing up towards a major shift for growth. Prior finding an In-n-out in California was hard, very few locations, uncommon footprints (the one in Arcadia didn't even serve fries - they gave bags of potato chips due to city not allowing a fryer at the location). All because they responsibly grew as a family managed business. When the tragedy occurred, the managers in place were proper stewards who understood and supported the family legacy while doing what was best for the business, and handed it ready to Lynsi as part of her to-be-legacy to continue to grow. Those decisions brought In-n-out to Nevada, Utah, Arizona, and continued expansion. If anything was out-of-place then the In-n-out story could have been much different. It's never just the one person, that should be the real lesson. The founder needs to support their management, and the management needs to support the founder - one "family" of sorts.
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1moWhile not a house hold name, I kind of feel like most anyone in California knows of her. That's how I knew her from when I lived there. I don't know that it's a bad thing people don't know if her. There's a number of highlty sucessful men that are fairly ego driven. I don't see that nearly as often among women leaders. I just asked ChatGTP who some of the most respected, sucessful CEO's are that nobody's ever heard of and 4 of the 7 were women. Julie Sweet – CEO of Accenture Tricia Griffith – CEO of Progressive Corporation Mellody Hobson – Co-CEO of Ariel Investments Lisa Su – CEO of AMD (Advanced Micro Devices)