Nikaash Nallasamy’s Post

Have you been leveraging the Brand Story feature to grow your customer base on Amazon? If not, you should! As soon as possible! Your brand story on Amazon is a powerful tool for attracting and retaining customers. When customers connect with your story, they remember you and keep coming back. Clearly communicate your brand’s essence and showcase it with captivating visuals. Craft a compelling narrative, design it beautifully, and see customers become loyal fans. Here's how to make your brand story a success: - Showcase your brand's unique identity and values to elevate the customer journey. - Focus on effective keyword optimization, compelling content, and striking visuals. - Utilize custom templates on Seller Central to tackle design hurdles effortlessly. - Improve your searchability and boost conversion rates with crawlable text and alt-text in your images. Another important perk of creating a Brand Story is getting access to Premium A+ pages in Seller Central. To get access to Premium A+ pages, you need to have an approved Brand Story (along with 5 approved A+ content submissions over the past 12 months). With Premium A+ pages, you have the opportunity to showcase your product more creatively and effectively with exclusive modules that are not available on standard A+ pages. Make your brand story your secret weapon for Amazon success. #amazon #salesduo #amazongrowth #brandstory #customerloyalty #amazonmarketplace #amazonvendorcentral #amazonsellercentral #fba #fbm #amazonsuccess #amazonmarketing #ecommercesuccess #ecommercetips #marketingtips

Are you utilizing the Brand Story feature to expand your customer base on Amazon? If not, it's time to start! Your brand story is a potent tool for both attracting and retaining customers on Amazon. When customers resonate with your narrative, they are more likely to remember and revisit your brand. Effectively communicate your brand essence and values through captivating visuals and compelling storytelling. By crafting a narrative that resonates, coupled with stunning design, you can cultivate loyal customers. Here's how to make your brand story a success: - Highlight your brand's unique identity and values to enhance the customer experience. - Prioritize keyword optimization, engaging content, and eye-catching visuals. - Leverage custom templates available on Seller Central to overcome design challenges seamlessly. - Enhance search visibility and increase conversion rates by incorporating crawlable text and alt-text in your images. Another significant benefit of creating a Brand Story is gaining access to Premium A+ pages in Seller Central. To get access to Premium A+ pages, you must have an approved Brand Story and 5 approved A+ content submissions within the past 12 months. Premium A+ pages allow you to showcase your products more creatively and effectively with exclusive modules that are not available on standard A+ pages. Make your brand story your secret weapon for Amazon success. #amazon #salesduo #amazongrowth #brandstory #customerloyalty #amazonmarketplace #amazonvendorcentral #amazonsellercentral #fba #fbm #amazonsuccess #amazonmarketing #ecommercesuccess #ecommercetips #marketingtips

🚀 Want to take your Amazon sales to the next level? Let’s talk about Amazon Posts, your new secret weapon! Amazon Posts is like a social media feed within Amazon, allowing you to share brand and product-related content right where your customers are shopping. Each post links directly to your product page, making it easy for shoppers to buy. Why Should You Use Amazon Posts? 1) Enhanced Product Visibility: Your posts can appear on related product detail pages, increasing exposure. 2) Increased Brand Awareness: Consistently sharing engaging visual content helps build a strong brand presence. 3) Customer Engagement: Engaging visuals and information drive higher interaction and trust. 4) Cost-Effective Advertising: It’s free! Promote your products without additional advertising costs. 5) Integration with Amazon: Access valuable insights and customer data from the Amazon ecosystem. 🛠️ Pro Tip: Start using Amazon Posts today to showcase your products and tell your brand story. It's free and easy to integrate with your Amazon seller account. Stay tuned for Part 2, where we’ll dive into best practices for creating compelling Amazon Posts! #AmazonSelling #EcommerceStrategy #AmazonPosts #BrandAwareness #CustomerEngagement

If you’re already behind your 2024 goals on Amazon, use this easy framework to get back on track Take two minutes today and look at your business reports or retail analytics and do the following: Sort by revenue (descending) for the last year and look at the top 10% and top 20% on the list Then compare those totals to the remaining 80% or 90% 99% of the brands that engage in this exercise will find the revenue on the top 10% or top 20% will either be the same as the remaining 80% or 90% or even greater This will hold true whether you are doing $100,000/month in revenue or $10,000,0000+/month That means you should be prioritizing optimizing the top 10% or 20% of your catalog Are your listing images, infographics, and copy/seo fully optimized for those products? If so, you aren't finished! Start making tweaks and running split tests Also, start strategically increasing organic rank by identifying keywords where you are on page 2 or the bottom of page 1 and leverage top-of-search campaigns to increase organic rank on those keywords And more To be clear, I’m not advocating for ignoring the bottom 80% or 90% Rather, I’m saying those products typically shouldn’t be the priority Interested to hear what you find when you do the exercise above! #amazonvendor #amazonsellers #amazonadvertising

 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀+ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: 𝐇𝐨𝐰 𝐭𝐨 𝐔𝐬𝐞 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐨 𝐁𝐨𝐨𝐬𝐭 𝐒𝐚𝐥𝐞𝐬 Are you maximizing your product's potential on Amazon? If you’re not using Amazon A+ Content, you might be missing out on a powerful way to increase sales and build your brand. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀+ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭? Amazon A+ Content allows brand-registered sellers to enhance their product listings with rich content, including high-quality images, comparison charts, and detailed descriptions. It’s designed to help convey the value of your product and differentiate it from competitors. 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐀+ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: 🎨 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐕𝐢𝐬𝐮𝐚𝐥𝐬: High-quality images and layouts grab attention and keep customers engaged. 📊 𝐁𝐞𝐭𝐭𝐞𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: Detailed descriptions and comparison charts help customers make informed decisions, reducing return rates. 🚀 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Products with A+ Content typically see higher conversion rates, as customers are more likely to purchase after seeing rich, informative content. 🛡️ 𝐒𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐁𝐫𝐚𝐧𝐝 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞: Consistent and professional branding across your product listings builds trust and recognition. 𝐇𝐨𝐰 𝐭𝐨 𝐂𝐫𝐞𝐚𝐭𝐞 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐀+ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐕𝐢𝐬𝐮𝐚𝐥𝐬: Use high-resolution images and infographics to showcase product features. 𝐓𝐞𝐥𝐥 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐨𝐫𝐲: Share your brand’s mission, values, and the story behind your product to create a connection with customers. 𝐔𝐬𝐞 𝐂𝐨𝐦𝐩𝐚𝐫𝐢𝐬𝐨𝐧 𝐂𝐡𝐚𝐫𝐭𝐬: Highlight what sets your product apart from competitors, making it easier for customers to choose you. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐟𝐨𝐫 𝐌𝐨𝐛𝐢𝐥𝐞: Ensure your content is easy to view and interact with on mobile devices, as many customers shop on their phones. 𝑷𝒓𝒐 𝑻𝒊𝒑: Regularly update your A+ Content to keep it fresh and aligned with any changes in your product line or brand messaging. Enhancing your listings with Amazon A+ Content is a smart move to not only boost sales but also to establish a strong brand identity on the platform. #AmazonFBA #APlusContent #Ecommerce #AmazonSeller #BrandBuilding #ProductListing #ConversionOptimization #AmazonStrategy

Boost Your Amazon Sales with Listing Optimization! Want to boost your Amazon store? Focus on these key areas: 1. Product Title: Make your product title clear and attractive. 2. Product Description: Write detailed and convincing descriptions. 3. Product Features: Highlight the main benefits with bullet points. 4. Images: Use high-quality images from different angles. 5. URL: Make your product URL easy to find and relevant. 6. Keywords: Use hidden keywords to help people find your product. 7. Brand Content: Add content to build trust and improve customer experience. These tips will help your product get noticed, increase clicks, and boost sales. #Amazon #ListingOptimization #Ecommerce #SalesBoost #ProductListing #AmazonFBA #OnlineSales

Your Amazon page is like a first impression. A+ content can make it awesome! I've helped 50+ brands on Amazon, so I know what works: Here I tell you: ✅ Show off your product's packaging with cool pictures. ✅ Tell people why your product is great with simple bullet points. ✅ Use small pictures to show things like non-GMO or vegan. ✅ Use pictures of people using your product to make an emotional connection. With A+ content, you can tell your brand's story and make shopping on your page feel great. Here are some tips: → Start by showing why your product is awesome → Use videos and pictures to show how great your product is. → Share your brand's story with logos and nice pictures. → Make sure your page looks good on phones since most people shop on their phones. Adding A+ content can get you more customers and sales and make people love your brand. Ready to make your Amazon page amazing? Let's chat! C𝖺𝗉𝗍𝖾𝗇𝖠𝖬𝖹 - 𝖸𝗈𝗎𝗋 Squad for PPC and Catalog Wins! -------------- 𝖯.𝖲. - Get a 100% error-free Amazon catalog for your account using our proprietary 7-step method within 1 week, or we'll refund you! #amazon #listing #images #sales #captenamz #amazongrowth #amazonagency #amazonoptimisation

We’ve been getting a ton of comments and messages about how we rocketed to number one on Amazon's bestseller list (especially given we have significantly fewer reviews than some of our competitors) It's a great question and one we're excited to dive into. The secret? It's all about a meticulous, behind-the-scenes process that we've been perfecting over time. This isn't about getting lucky; it's about a strategic, systematic approach that we've developed to not only capture attention but to convert that attention into sales And, ultimately, that top spot on Amazon. We've navigated around the usual paths—like Amazon ads, which weren't an option for us due to the nature of our product. Instead, we've leveraged other platforms, particularly Meta, to drive our traffic. Boosting our ad spend there and elsewhere has been key, alongside constantly testing and refining our marketing strategies. This includes everything from creative experimentation to optimizing our landing pages and offers, all with the goal of improving our conversion rates, average order value, and profitability. But what really made the difference? A relentless commitment to innovation and improvement, ensuring that every action we took was more impactful than the last. This strategic effort has not only helped us stand out on Amazon but has also created a ripple effect, enhancing our brand visibility across the board. We're going to break down this process even more in our newsletter tomorrow. For those of you who've been asking, we hear you loud and clear. We're here to share, to explain, and to engage with you on a deeper level about our journey to the top. So, if you're intrigued by how a brand with fewer reviews can outmaneuver its competition and claim the number one spot, stay tuned. Subscribe in the comments below if you haven’t already! We're peeling back the curtain and revealing the strategy behind the success. And trust us, it's something you won't want to miss.

Boost Your Amazon Listings: Title, Bullet Points & Description Tips! Optimizing your Amazon listings is key to driving sales and improving visibility. Here are some quick tips: 1. Craft an Attention-Grabbing Title ● Include your most relevant keywords. ● Focus on clarity and readability. ● Highlight key features like size, color, or quantity. 2. Bullet Points That Sell ● Prioritize the top benefits of your product. ● Be concise yet descriptive. ● Use action words like "improve," "enhance," or "boost." ● Break up text to improve readability. 3. A Description That Converts ● Go deeper than your bullet points, offering more details. ● Use storytelling to connect emotionally with your audience. ● Include a clear call-to-action to finalize the sale. For more personalized help, contact Ecom 24/7 to supercharge your Amazon listings today! #AmazonListings #EcommerceSuccess #BoostSales #AmazonOptimization #Ecom247 #AmazonTips #ProductListing #EcommerceMarketing #AmazonSEO #SalesStrategy #ListingOptimization #EcommerceGrowth #AmazonSeller #DigitalMarketing #OnlineSales

When Potential Clients Talk About Their Brands They Come Alive and I Get It 😀 Working with many amazon brands I speak to a lot of brand owners. The pattern goes like this 1) I take a prior look at the brand on amazon - It may look good but often I am quite underwhelemed 😴 2) I have a call with the brand owner, they talk me through their brand. I see: 😍 Their passion 😍 Their selling points and USP 😍 Why their brand is actually really cool 😍 Their journey to building it and reasoning behind building it I GET IT 💡 Now I am excited to work with them and can see how they can compete I think as amazon marketers maybe the most key part and the hardest is getting what I get in these calls into the amazon listing. Telling their story and explaining their product, just as athe brand owner did with me. I would say 99.9% of products on amazon do not effectively do this part very well. A+ and thumbnails are often just considered tick boxes to sell benefits. This pattern above is a weekly occurrence for me and the responsibility we have as marketers is to tell brand owners stories as if they were talking themselves on amazon. I won't say that I consider myself an expert at this yet or my team. I definitely consider us as experts in amazon marketing from A-Z but a full service agency like mine will struggle to tell the story as well as a specialist branding company where that is all they do such as Daniela Anavitarte Bolzmann ⚡Whose content I have been enjoying lately. 💪 That said we are working on it! You can get this brand messaging across in 💚 The brand story module 💚 The thumbnail imagery 💚 Brand Store 💚 A+ content 💚 Description and bullets It is an art that increases conversions and by testing it and retesting you can get some outstanding results for clients without extra ad spend. Anyone got any other tips as to how to tell this story for brands and translate it to amazon listings? Dorian Gorski and Keplo has been useful for finding the data from reviews and shaping the content also. #branding #amazonfba #amazon #amazonmarketing #cro