NielsenIQ’s Post

During a recent session on omnichannel strategies, we delved into the crucial role of technology in revolutionizing #distribution.   Sean McCloskey (Wesco) highlighted the importance of embracing an omnichannel approach, which extends far beyond adding an e-commerce platform—it's about integrating digital solutions to meet our customers wherever they are.   Stu Tisdale (ADI Global Distribution) built on this, pointing out the transformation of our engagement strategies and the empowerment of our sales teams with actionable data to deepen customer relationships.   As we navigate toward a future where digital and traditional sales channels unite, what approaches are you taking to refine your omnichannel strategy in this direction?   #omnichannelstrategy #technology #salesinnovation

What is stopping retail companies from pursuing omnichannel strategies in 2025? Our new Omnichannel Playbook provides answers. Download the playbook here: https://lnkd.in/dNYPDsET

What is the state of omnichannel in 2024? 👀 There seems to be more talk than action when it comes to omnichannel. In our upcoming playbook, we discuss what's hindering your omnichannel dreams and provide you with tangible tools that help you make those dreams a reality. Stay tuned: the Omnichannel Playbook is out next week!

📢 Our "B2B Omnichannel Marketing Strategy" course is live! Participants are currently uncovering insightful facts that emphasize the importance of adopting #omnichannelstrategies in 2024. Join us: https://hubs.ly/Q02pYlrX0 #OmnichannelMarketingStrategies #JoinNow

📢 Our "B2B Omnichannel Marketing Strategy" course is live! Participants are currently uncovering insightful facts that emphasize the importance of adopting #omnichannelstrategies in 2024. Join us: https://hubs.ly/Q02pYmk-0 #OmnichannelMarketingStrategies #JoinNow

📢 Our "B2B Omnichannel Marketing Strategy" course is live! Participants are currently uncovering insightful facts that emphasize the importance of adopting #omnichannelstrategies in 2024. Join us: https://hubs.ly/Q02pYgsp0 #OmnichannelMarketingStrategies #JoinNow

Consumer behavior is constantly evolving, and you need an omnichannel strategy that keeps pace. Introducing The Full View™ - Measurement ✨ Transform your omni view and drive your business strategy with The Full View™ - Measurement. Get equipped with more insights and unmatched granularity, giving you unparalleled visibility into consumer buying behaviors. 🎯 Level up your Omnichannel View today 👉 https://lnkd.in/eqczZuE9

Consumer behavior is constantly evolving, and you need an omnichannel strategy that keeps pace. Introducing The Full View™ - Measurement ✨ Transform your omni view and drive your business strategy with The Full View™ - Measurement. Get equipped with more insights and unmatched granularity, giving you unparalleled visibility into consumer buying behaviors. 🎯 Level up your Omnichannel View today 👉 https://lnkd.in/eqczZuE9

So far this year, 86% of all omnichannel dollar growth has come from e-commerce. How can you make the most of this growing space? Join us for the continuation of our OmniGrowth webinar series, as we dive deeper into our category playbook to increase your brand's omnichannel sales and share. Find out: ✅ Which channels are winning, and why ✅ The effect of omniconsumer trends on retailer loyalty ✅ Insights on the impact of leading digital shelf causals on sales growth trends ✅ Strategies for integrating the omnichannel playbook approach into your 2025 plans Register now: https://bit.ly/3YNRXLu

It’s important to be resourced properly so that you can truly understand share of omnichannel, growth and channel shifting for the category and your own brand.