Nida Khan Off-Page SEO Expert’s Post

How to Win in the Era of AI-Driven Search ⬇️ Most marketers are stuck in old habits. Here’s the truth: ✅ It’s not about chasing high-volume keywords—it’s about relevance. 82% of desktop and 76% of mobile AI Overviews (AIOs) focus on keywords with less than 1,000 monthly searches. Target those low-volume gems that align with user intent. ✅ Focus on intent, not rankings. 80% of AIOs target informational queries. If your content isn’t answering real questions, AI won’t prioritize it—no matter how optimized it is. ✅ Play the long game. Think beyond today’s SERPs. Google’s AI Overview is reshaping search behavior, and understanding how it links up to 302 sources per response is key to building authority in this new landscape. It’s not just about writing for search engines anymore—it’s about creating value for real people while understanding how AI serves those answers. Commit to this process, and the results will follow. Are you ready to adapt? Find all the insights here: https://lnkd.in/ekkd4aQq #SEO #AI #SearchTrends #ContentMarketing #YesAICan Semrush

🚀 EXCITING NEWS 🚀 Google's latest advancements in Generative AI technology with the introduction of AI Overview in its search engine is reshaping user behavior towards organic, zero-click, and local search results. Despite this shift, 38% of users still opt for generative results as their first point of contact on the SERP, showcasing the ongoing evolution of AI in online searches. 🔮 PREDICTION: The emergence of AI Overview marks the beginning of a new era in search engine optimization, where organic and local results may experience a resurgence in click-through rates, challenging the dominance of generative content. 🔍 What to expect: 1. Enhanced user experience with more relevant and diverse search results. 2. Continued advancements in AI-driven technologies leading to more personalized search experiences. 3. Increased competition among businesses to optimize for organic and local search visibility. 4. Evolving SEO strategies to adapt to the changing landscape of search engine algorithms. 🎯 As the world of online searches continues to evolve, staying ahead of the curve with AI-powered insights and strategies will be crucial for businesses seeking to enhance their online visibility and meet the changing preferences of users. Read more about this exciting development and how it could impact your digital strategy! #AI #DigitalMarketing #SEO #Google #Technology #Innovation

🔍 New Insight into Google AI: What query patterns trigger AIO overviews? In June, there was a 20% increase in "what is" questions but a 20% drop in "vs" comparison questions appearing in AI Overviews.   🚀 A trend is emerging where Google is using AI more for complex, knowledge-intensive topics.   Shifting Query Patterns🧠   📈 Increases in AI Overviews:   1️⃣ “Best" keywords: 50% uptick This could potentially then be followed by an explanation and in-platform experiences 2️⃣ “What is" questions: ~20% increase This suggests an increase in informational queries being answered by AI 3️⃣ “How to" queries: ~15% rise Will we see a surge in process-oriented searches being served by AI? 4️⃣ “Symptoms of" searches: ~12% growth Google continues to refine top-of-funnel Healthcare results   📉 Decreases in AI Overviews: 1️⃣ “Vs" comparisons: ~20% drop I think this is Google avoiding hallucinations in results. 2️⃣ Brand-specific queries: 15% decrease Again, I think this is Google avoiding hallucinations in results and not putting big brands at risk. Google has its own brand to protect as part of this. 3️⃣ General tech support queries: 25% drop, Product model numbers: 10% drop What is interesting here is that in areas like this, Google is reducing AIO overviews as these can be better served, not by AI, but with traditional and other types of search results.   Going forward   1. 🎯 Focus on creating in-depth, specialized content for complex topics 2. 🔑 Optimize for "best," "what is," and "how to" queries in relevant niches 3. ⚠️ Be cautious with brand comparisons and specific product content in AI-targeted strategies   #Searchinsights are invaluable for marketers across all disciplines, but always remember these patterns will change monthly.   🤔 Want to learn more? https://lnkd.in/dQq2c4xU   #AISearch #BrightEdgeInsights #intent #marketing #content #SEO 

For #SEO and #digitalmarketing weekend readers: Here are some great insights into what triggered #AIOverviews in June. We hope you find it useful for the week and weeks ahead!

🌟 AI Overviews Are Now Live on Google Search! 🌟 🔍 Google search is about to look very different! At its developer conference last week, Google announced the rollout of AI Overviews for U.S. users on select queries. 🌐 What are AI Overviews? AI Overviews are a part of Google's new Search Generative Experience (SGE), aiming to provide AI-generated summaries at the top of search results. This will help users navigate complex queries more efficiently. 📸 New Visual Search Features: Google Lens now allows users to upload videos with a written prompt, combining text and visuals for quicker answers. 📉 Impact on Businesses: 💠 Informative sites might see a drop in organic traffic. 💠Google claims more clicks on links in AI Overviews but hasn’t shared stats yet. 💠No click data for AI Overview links are available in the Search Console. 📈 How to Prepare: 💠Focus on content quality, not just quantity. 💠Analyse what makes your content stand out if it appears in AI Overviews. 💠Develop best practices for future content. 💠Embrace AI to stay ahead in search visibility! 🚀 📖 Read more on our blog to stay informed and prepared for these changes: https://lnkd.in/gajbmqD8 #GoogleSearch #ContentMarketing #Connectedculture

For years, Google has been the undisputed king of search. But what if there was a better way to find the information you need? This thought-provoking blog by Ahrefs explores the possibility of replacing traditional search engines with AI-powered solutions. The article dives into the potential benefits of AI search, including: • More Intuitive Searches: AI could understand the intent behind your search queries, providing more relevant and personalized results. Deeper Insights: Imagine an AI that can analyze vast amounts of data to offer comprehensive answers and connect the dots between different topics. • A Shift from Keywords: AI could move beyond keyword matching to truly understand the context and meaning behind your search. While AI search offers exciting possibilities, the article also acknowledges challenges: • Bias and Accuracy: Ensuring AI search algorithms are unbiased and deliver accurate information is crucial. • The Human Touch: There is something to be said for the curated search results and expertise offered by human editors. Whether AI completely replaces search engines like Google remains to be seen. However, one thing is sure: AI has the potential to fundamentally change the way we search for information. What are your thoughts? Could AI be the future of search? Join the conversation and share your insights in the comments below! https://rpb.li/M2nYH Thanks for following my content. If you’d like to chat about your marketing strategy, schedule time with me here… https://rpb.li/Ay3bL Or check out more great articles here: https://lnkd.in/gwyG9ur2 #CyberSmartDigital #DigitalMarketing #SEO #SEOstrategy #WebsiteDesign #SearchEngineOptimization #PaidAdvertising #EmailMarketing #SocialMediaMarketing #eCommerce #ReputationManagement #CompetitorAnalysis #CompetitiveAnalysis #ContentMarketing #InboundMarketing #ContentStrategy #VoiceSearch #MobileMarketing #GoogleAds #VideoMarketing #GoogleMyBusiness #PPC #GoogleLeads #DigitalTransformation #AI #MarketingStrategy #DigitalStrategy #FutureofSearch #SearchTrends #SearchMarketing

🔍 BrightEdge published interesting data about Google’s AI Overviews and the Rise of SearchGPT. Implications: In today’s AI-driven world, creating content with a purpose is key ---it’s essential for businesses to establish an authoritative position and ensure their content should be concise and tailored to their target market. Companies also need to look beyond employee written content and leveraging power users, partners, and ecosystem contributors. They also need to ready for AI-native search engines like SearchGPT. Here are the highlights from a BrightEdge survey: 1. Google AI Overviews Shift Toward Expert Sources Healthcare: Expert sites like MayoClinic.org (+32%) and NIH.gov (+83%) are gaining visibility, while general health sites like VerywellHealth.com (-78%) are losing prominence. News: USAToday.com (-10%) and NYTimes.com (-3%) are deprioritized in favor of specialized outlets like Bloomberg.com. 2. Comparative Content for Shoppers Google is emphasizing comparative content, particularly in eCommerce, with a 172% rise in product carousels and a 42% increase in unordered lists, making it easier for consumers to compare products. 3. Visual Changes in AI Overviews Google has expanded top of the page AIO panels by 10%, providing more space for comprehensive answers and high-quality visuals, benefiting eCommerce users. 4. OpenAI's SearchGPT Surges in AI Search SearchGPT is outpacing Perplexity in referral traffic growth, despite its limited beta launch in July 2024. This demonstrates the growing potential of AI-native search engines. Bottomline: Establishing thought leadership through expert content and engaging visuals is more important than ever. By leveraging power users, partners, and contributors, companies can enhance their visibility in search and align with evolving AI algorithms. #takeawalkonthewilderside #AIMarketing #GoogleAI #SearchGPT #SEO #DigitalSelfServe #ThoughtLeadership #ContentStrategy

🚨 AI is Stealing Traffic from Big Brands! 🚨 Google’s AI updates are drastically altering the search landscape, and some major companies are already losing out. Here are 10 brands feeling the heat: 1️⃣ Dotdash Meredith – AI Overviews impact just 15% of relevant queries, yet the traffic loss remains minor . 2️⃣ Ziff Davis – AI Overviews show up in only 8% of search results for their top queries . 3️⃣ Healthline – The rise of AI summaries is stealing traffic from their health-related content . 4️⃣ WebMD – Google AI now answers medical questions directly, bypassing their website . 5️⃣ The New York Times – Organic search traffic has dipped as AI pulls snippets from their long-form articles . 6️⃣ Investopedia – AI-driven finance content is reducing their visibility in search results . 7️⃣ TripAdvisor – Travel-related AI summaries are cutting into their user-generated content traffic . 8️⃣ Forbes – AI answers are pushing their content lower in search rankings . 9️⃣ Mayo Clinic – Despite its authority in healthcare, Mayo Clinic sees decreased traffic as AI answers medical queries directly . 🔟 BBC – Even major news outlets like BBC are feeling the sting as AI-driven snippets overshadow their articles . As Google’s AI evolves, these traffic dips are likely to continue. How is your brand adapting to this change? Let’s talk! 👇 #SEO #AI #GoogleAI #DigitalMarketing #ContentStrategy #WebTraffic #BusinessGrowth #AIimpact

For years, Google has been the undisputed king of search. But what if there was a better way to find the information you need? This thought-provoking blog by Ahrefs explores the possibility of replacing traditional search engines with AI-powered solutions. The article dives into the potential benefits of AI search, including: • More Intuitive Searches: AI could understand the intent behind your search queries, providing more relevant and personalized results. Deeper Insights: Imagine an AI that can analyze vast amounts of data to offer comprehensive answers and connect the dots between different topics. • A Shift from Keywords: AI could move beyond keyword matching to truly understand the context and meaning behind your search. While AI search offers exciting possibilities, the article also acknowledges challenges: • Bias and Accuracy: Ensuring AI search algorithms are unbiased and deliver accurate information is crucial. • The Human Touch: There is something to be said for the curated search results and expertise offered by human editors. Whether AI completely replaces search engines like Google remains to be seen. However, one thing is sure: AI has the potential to fundamentally change the way we search for information. What are your thoughts? Could AI be the future of search? Join the conversation and share your insights in the comments below! #AI #FutureofSearch #SearchTrends #SearchMarketing https://rpb.li/M2nYH Thanks for your interest in my posts. If you would like to learn more about how I can help with your digital marketing efforts, schedule a short meeting here… https://rpb.li/Ay3bL Enjoying our content? Looking to make some marketing changes? Visit us at: https://rpb.li/G93FzP #artmillington #CyberSmartDigital #DigitalMarketing #SEO #SEOstrategy #WebsiteDesign #SearchEngineOptimization #PaidAdvertising #EmailMarketing #SocialMediaMarketing #eCommerce #ReputationManagement #CompetitorAnalysis #CompetitiveAnalysis #ContentMarketing #InboundMarketing #ContentStrategy #VoiceSearch #MobileMarketing #GoogleAds #VideoMarketing #GoogleMyBusiness #PPC #GoogleLeads #DigitalTransformation #AI #MarketingStrategy #DigitalStrategy

Seeing those AI overviews reign supreme in Google searches lately? Here is how you can rank for the AI Overview. 🚀 1. Ensure Your Webpages Are Crawlable and Indexable: To be considered for AI Overviews, your pages must be crawled and indexed by Google. Technical issues like Robots.TXT blocking, accidental no index tags, 4XX errors, and poor site structure can hinder this. Semrush's Site Audit tool can help identify and address these issues. 🛠️ 2. Target Long-Tail Keywords: Google aims to empower AI Overviews to handle complex queries, often in the form of long-tail keywords. Long-tail keywords are specific and longer queries. Use tools like Semrush’s Keyword Magic Tool to discover relevant long-tail keywords for your content. 🎯🔍 3. Create Quality Content: High-quality content increases the likelihood of being featured in AI Overviews. Content should prioritize accuracy, originality, expertise, and value to the user. 📝🌟 4. Improve the User Experience: Enhanced user experience contributes to higher visibility in AI Overviews. Focus on speed, mobile-friendliness, and secure content access. Work with developers to address any related issues promptly. 🚀👩💻 5. Use On-Page SEO Techniques: On-page SEO optimizes various webpage elements for better understanding by Google, potentially leading to AI Overview inclusion. Key factors include title tags, meta descriptions, URL slugs, heading tags, and strategically placed keywords. 🛠️📊 6. Build Backlinks: Backlinks from reputable sites endorse your content's reliability and value to Google. Outreach to other sites in your industry to request backlinks can boost your content's chances of being featured in AI Overviews. 🔗📈 By implementing these strategies, you can enhance your site's readiness for AI Overviews and improve its competitiveness in Google searches. #SEOtips #SearchEngineOptimization #DigitalMarketing #SEOhacks #SERPboost #AI