Nicole Machado’s Post

The current issue of NATURE is dedicated to online misinformation (https://lnkd.in/eBAHEVka). One of the articles (here a read only link: https://rdcu.be/dJ8Lt) debunks the popular claims about the size of the threat: They arise from a tendency to cite impressive-sounding statistics without appropriate context, to focus on engaging but unrepresentative content, and to confuse correlation and causation. As a result, the scale and impact of misinformation on social media tends to be overstated in public discourse relative to the empirical evidence.

Umm, can I love this article any more? Shout out to Ann Wylie, CSP for nailing these three tips for more powerful pitches! If you're wondering why the media isn't responding, take a gander at this to see where you might want to course correct ;)

 Have you ever stumbled upon an article or a post on social media that seemed legit but was actually propaganda? A rumor or someone's ravings posing as factual news? well, while spotting fake news online takes some detective work, it’s an important skill to master today. So, how would you go about this? A quick guide that provides practical tips for identifying fake news, from examining sources and verifying facts to analyzing comments and engagement. https://lnkd.in/d3fT-EVM

Top tip for outreach both in the UK🇬🇧 & US🇺🇲? Don't look at media databases... Relevancy might be the buzzword of the moment but it matters SO much when it comes to outreach📧 Consume your target verticals and really understand who would want to cover your content and why💭 A journalist can change their beat within a day and you won't know unless you look!👀 Databases are great to find contact information, once you have a name in mind, but I would leave them alone until then💡 thoughts?

When a reporter is pitched someone as an expert the first thing the journalist does is go on their social media to consider a few different things: 1) Are they leveraging their own platform to discuss the thing they're being pitched for? (You would be surprised.) 2) How do they translate on camera? Are they comfortable? Do they come across as credible? 3) How have they positioned themselves in a broader marketplace? If they don't have prior media experience, have they spoken on panels or at conferences? If their social media is barren and a Google search doesn't really yield results then it's a pass. The cost of producing content is too high and so is the competition for eyeballs to take chances on someone who hasn't already demonstrated an expertise or has created an audience to show that people care about what you have to say. So instead of waiting for your moment to leverage your expertise on a bigger platform, consider creating your own buzz right where you are. All you need is a cell phone. This free guide will show you what you can do TODAY to get started. Also join the waitlist to learn more about how Mountain Court Media can help you get more visible. https://lnkd.in/enscKnrv

Small business owners and thought leaders, start creating your own buzz TODAY! When I was reporter, I can't tell you how many people were pitched as interview subjects and when I went to their social media there was NO indication that they were even talking about the topic they were pitched for. You have to show up for yourself first, before anyone will catch on. Check out this FREE guide to find out how. https://lnkd.in/ebqq5mjM

“Come children, let’s read a press release”.   Said no one, ever.   Because we know how they would respond. “Do we have to”, or “that’s boring”, would be the most common answers.   At home we intuitively understand what is interesting and yet, there is a disconnect when it comes to our professional lives.   Honestly, I’ve lost count of how many times CEOs or VPs of Marketing are happy to merely distribute a press release, which by their nature are informational and therefore dry, without context in the hope of gaining media coverage.    Should a reporter open the email which places an emphasis on the release, it is likely to be greeted with the same response as that of the children above.   Fortunately, there is another way. Use the subject line and body of the email to tell your story. Let the reporter know why the work you are doing is vital and why they should care.   It may not lead to an article right away, but it will certainly be the first step in building a productive relationship with a key audience member.   Do you agree? I’d love to hear some experiences of what worked/didn’t work when sharing news with reporters.

Social media platforms lack a structured mechanism to verify the authenticity of content. News on social media is often published and circulated without fact-checking, making it prone to misinformation, propaganda, and fake news. The absence of accountability and editorial oversight allows unreliable or misleading information to spread rapidly, potentially causing harm to public opinion and social harmony. #socialmedia #media #authenticity #news #misinformation #fakenews #facts #publicopinion #harmony

WHAT IS MEDIA MASTERCLASS? 👀🧠📰 Even today, in media-deprived areas of our country, whether it is major news or a fight happening in a neighbor’s house—any kind of information is disseminated through community channels or gossip. Who said what to whom, when, and why? In this web of information, it often becomes difficult to find the true source. In such times, the importance of being media literate becomes evident. Our module is here to introduce you to fake news and help you differentiate between right and wrong information. From media educators, students, journalists to simply, curious individuals, anyone can benefit from our module. Write to us to know more! Email IDs shared at the end of the video.

There is virtually no value in press releases if no one reads them. People often put out press releases to feel like they're doing something. "We have to announce this." But an announcement is only as valuable as the people who read it. So, the marketer's task is to ... make sure people actually read it. How do you do that? Not by putting it out onto "the wire" and hoping for the best. Here are 3 alternatives: 1. Pitching it one by one to journalists to whom it's actually relevant as an exclusive to see if they'll amplify it to their audience. 2. Sharing it directly with your audience via social channels. (Because you've been building those audiences ... right?) 3. Sending it directly to those to whom it's relevant via email (customers, partners, prospects, etc). Don't just 'put out' releases. Figure out who should be reading them, and get them in front of those people.