Nick Neral’s Post

Excellent outline of how to think about and define an #ICP by Nick Neral. Done well it can supercharge your sales process. Done poorly it can be an act of throwing darts at a dartboard (later in the evening after one to many). Many of our guests on the #podcast talk about the importance of knowing and engaging your ICP! Nick Neral write up on how to define (and what is to general of a definition) is an excellent one to bookmark/save and then go test your own ICP assumptions get his recommendations. I know I am doing that this week as well! Take the time to read and ask yourself, do you really know who your Idea Client is?

Google Reviews have become the modern equivalent of traditional word-of-mouth referrals. For the #healthcaresector, this form of #socialproof is crucial. 𝐖𝐡𝐲 #g𝐨𝐨𝐠𝐥𝐞r𝐞𝐯𝐢𝐞𝐰𝐬 𝐌𝐚𝐭𝐭𝐞𝐫? 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲: High ratings and #positivefeedback create a trustworthy image, essential for patient confidence. 𝐒𝐞𝐚𝐫𝐜𝐡 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲:More reviews improve your practice’s visibility in #searchresults, making it easier for potential patients to find you. 𝐏𝐚𝐭𝐢𝐞𝐧𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Reviews offer valuable #feedback to improve services and #patientcare. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐄𝐝𝐠𝐞:A strong review profile differentiates your practice in a competitive #healthcaremarket. Encouraging satisfied patients to leave reviews and responding to feedback can significantly impact your practice’s reputation and growth. Embrace Google Reviews as a powerful tool to enhance your healthcare practice’s success. Contact us today to transform your practice's reach and impact with effective #digitalmarketingsolutions. Schedule a free consultation. 📞 +𝟗𝟏𝟕𝟔𝟖𝟔𝟑𝟒𝟎𝟑. 🌐 𝐰𝐰𝐰.𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐚𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲.𝐜𝐨𝐦 𝗦𝗘𝗢 | 𝗦𝗠𝗠 | 𝗣𝗣𝗖 | 𝗘𝗠𝗔𝗜𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 | 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 | 𝗦𝗧𝗔𝗙𝗙𝗜𝗡𝗚 #healthcaremarketing #patientengagement #digitalhealth #reteniatechnology #innovativesolutions #onlinereputation

As a practice owner & clinician, your goal is to help patients, not to spend time worrying about filling your schedule with enough of them. The reality is, though, if your practice doesn't have a steady stream of new leads and prospects, it's difficult to sustain consistent growth and rest easy at night. Simply hoping people will find you and decide they need your services is not an effective strategy in today's competitive healthcare landscape. You need to take a proactive approach to getting your practice in front of potential patients. This is where lead generation comes in. Leads are simply people that have expressed some interest in what you offer, how you help, or have identified themselves as someone in need of more education in the area you serve. More leads = more opportunities to convert into patients. Fewer leads = waiting around and hoping people find you when they need the help you offer. Having a large pool of leads gives you the opportunity to convert prospects into loyal patients. With more leads, you can: * Send relevant, valuable content to educate and engage prospects. This builds awareness and positions you as a helpful expert. * Promote special offers, open house events and other incentives to get prospects in the door for that critical first appointment. * Use email, social media and other channels to nurture leads over time, following up when they express interest or have a need. You become the top of mind helper when they do need help or are fed up with what’s not working. * Track and analyze lead behavior to determine when and why conversions happen. As your list of leads grows, you’ll learn which are likely to convert & what works to lead to that conversion. Without enough leads, your hands are tied no matter how skilled and caring you are at helping…you need enough patients to keep your practice running comfortably. The key is taking a slow & consistent, multi-channel approach to lead generation, not relying on any one source. Strategies like content marketing, google SEO & ads, social media, community outreach, and referrals should all work together to drive a steady stream of potential patients to your practice over time. What are you using to get more practice interest and spark interest in your unique offer?

As a practice owner & clinician, your goal is to help patients, not to spend time worrying about filling your schedule with enough of them. The reality is, though, if your practice doesn't have a steady stream of new leads and prospects, it's difficult to sustain consistent growth and rest easy at night. Simply hoping people will find you and decide they need your services is not an effective strategy in today's competitive healthcare landscape. You need to take a proactive approach to getting your practice in front of potential patients. This is where lead generation comes in. Leads are simply people that have expressed some interest in what you offer, how you help, or have identified themselves as someone in need of more education in the area you serve. More leads = more opportunities to convert into patients. Fewer leads = waiting around and hoping people find you when they need the help you offer. Having a large pool of leads gives you the opportunity to convert prospects into loyal patients. With more leads, you can: * Send relevant, valuable content to educate and engage prospects. This builds awareness and positions you as a helpful expert. * Promote special offers, open house events and other incentives to get prospects in the door for that critical first appointment. * Use email, social media and other channels to nurture leads over time, following up when they express interest or have a need. You become the top of mind helper when they do need help or are fed up with what’s not working. * Track and analyze lead behavior to determine when and why conversions happen. As your list of leads grows, you’ll learn which are likely to convert & what works to lead to that conversion. Without enough leads, your hands are tied no matter how skilled and caring you are at helping…you need enough patients to keep your practice running comfortably. The key is taking a slow & consistent, multi-channel approach to lead generation, not relying on any one source. Strategies like content marketing, google SEO & ads, social media, community outreach, and referrals should all work together to drive a steady stream of potential patients to your practice over time. What are you using to get more practice interest and spark interest in your unique offer?

You’re not responding to reviews at all. Ignoring patient reviews, especially negative ones, sends the wrong message to potential patients and harms trust. Make it a priority to respond to all reviews, positive and negative, to show you value patient feedback and are committed to improving. 𝗡𝗼𝘁 𝘀𝘂𝗿𝗲 𝗵𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝘀𝗽𝗼𝗻𝗱 𝘁𝗼 𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗼𝘀𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀? 𝗟𝗲𝘁’s 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿—n𝗼 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲, 𝗷𝘂𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀. 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝗳𝗼𝗿 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻—𝗻𝗼 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵, 𝗻𝗼 𝘀𝘁𝗿𝗶𝗻𝗴𝘀 𝗮𝘁𝘁𝗮𝗰𝗵𝗲𝗱, 𝗷𝘂𝘀𝘁 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀. 𝘾𝙡𝙞𝙘𝙠 𝙤𝙣 𝙩𝙝𝙚 𝙡𝙞𝙣𝙠 𝙩𝙤 𝙨𝙘𝙝𝙚𝙙𝙪𝙡𝙚 𝙣𝙤𝙬: https://lnkd.in/ewzScfqj 𝙤𝙧 𝙘𝙖𝙡𝙡 𝙤𝙧 𝙩𝙚𝙭𝙩 𝙪𝙨: (956) 305-2555 #HealthcareManagement #MedicalEntrepreneur #PracticeLeadership #HealthcareBusiness #PracticeGrowth

As a practice owner & clinician, your goal is to help patients, not to spend time worrying about filling your schedule with enough of them. The reality is, though, if your practice doesn't have a steady stream of new leads and prospects, it's difficult to sustain consistent growth and rest easy at night. Simply hoping people will find you and decide they need your services is not an effective strategy in today's competitive healthcare landscape. You need to take a proactive approach to getting your practice in front of potential patients. This is where lead generation comes in. Leads are simply people that have expressed some interest in what you offer, how you help, or have identified themselves as someone in need of more education in the area you serve. More leads = more opportunities to convert into patients. Fewer leads = waiting around and hoping people find you when they need the help you offer. Having a large pool of leads gives you the opportunity to convert prospects into loyal patients. With more leads, you can: * Send relevant, valuable content to educate and engage prospects. This builds awareness and positions you as a helpful expert. * Promote special offers, open house events and other incentives to get prospects in the door for that critical first appointment. * Use email, social media and other channels to nurture leads over time, following up when they express interest or have a need. You become the top of mind helper when they do need help or are fed up with what’s not working. * Track and analyze lead behavior to determine when and why conversions happen. As your list of leads grows, you’ll learn which are likely to convert & what works to lead to that conversion. Without enough leads, your hands are tied no matter how skilled and caring you are at helping…you need enough patients to keep your practice running comfortably. The key is taking a slow & consistent, multi-channel approach to lead generation, not relying on any one source. Strategies like content marketing, google SEO & ads, social media, community outreach, and referrals should all work together to drive a steady stream of potential patients to your practice over time. What are you using to get more practice interest and spark interest in your unique offer?

As a practice owner & clinician, your goal is to help patients, not to spend time worrying about filling your schedule with enough of them. The reality is, though, if your practice doesn't have a steady stream of new leads and prospects, it's difficult to sustain consistent growth and rest easy at night. Simply hoping people will find you and decide they need your services is not an effective strategy in today's competitive healthcare landscape. You need to take a proactive approach to getting your practice in front of potential patients. This is where lead generation comes in. Leads are simply people that have expressed some interest in what you offer, how you help, or have identified themselves as someone in need of more education in the area you serve. More leads = more opportunities to convert into patients. Fewer leads = waiting around and hoping people find you when they need the help you offer. Having a large pool of leads gives you the opportunity to convert prospects into loyal patients. With more leads, you can: * Send relevant, valuable content to educate and engage prospects. This builds awareness and positions you as a helpful expert. * Promote special offers, open house events and other incentives to get prospects in the door for that critical first appointment. * Use email, social media and other channels to nurture leads over time, following up when they express interest or have a need. You become the top of mind helper when they do need help or are fed up with what’s not working. * Track and analyze lead behavior to determine when and why conversions happen. As your list of leads grows, you’ll learn which are likely to convert & what works to lead to that conversion. Without enough leads, your hands are tied no matter how skilled and caring you are at helping…you need enough patients to keep your practice running comfortably. The key is taking a slow & consistent, multi-channel approach to lead generation, not relying on any one source. Strategies like content marketing, google SEO & ads, social media, community outreach, and referrals should all work together to drive a steady stream of potential patients to your practice over time. What are you using to get more practice interest and spark interest in your unique offer?

Choosing the Right CRM for Therapists: A Comprehensive Guide As a therapist, your focus is on providing the best care for your clients. But managing administrative tasks can sometimes get in the way. This is where a Customer Relationship Management (CRM) system comes in handy. The right CRM can streamline your operations, improve client communication, and enhance your overall practice efficiency. In this comprehensive guide, we’ll walk you through the essential features to look for in a CRM tailored for therapists and provide tips on making the right choice for your unique needs.

🌟 Wisdom Wednesday 🌟 Today, let’s talk about why it’s so important to respond to every Google review your practice receives. Beyond the SEO benefits, responding shows your patients that their feedback genuinely matters to you. Ignoring reviews, whether they’re glowing or critical, can come across as dismissive—like ignoring a compliment or a thoughtful gift. Engaging thoughtfully with each review demonstrates respect, encourages open dialogue, and shows prospective patients that you genuinely care about the patient experience. Still not convinced? The you may wish to consider these ideas Increases Engagement: Active replies encourage others to leave feedback, boosting your online presence. Builds Trust and Transparency: Shows you believe in transparency and invested in patient satisfaction. Promotes a Positive Brand Image: Each response shapes how others see your practice and confirms that patient care is at your core. Provides Insightful Feedback: Reviews often highlight areas for improvement, fostering a culture of continuous development. Boosts Patient Loyalty: Thanking patients for their feedback makes them feel valued, increasing retention. Humanises Your Brand: Responses let your practice’s character shine through, making you approachable and genuine.people don’t buy companies right? Shows Active Management: Consistent replies prove that you’re responsive and that feedback is taken seriously, which appeals to potential patients. A little effort in responding goes a long way, reinforcing your commitment to care and helping build trust within your community. 🦷✨ Do you respond to all your Google reviews? What else do you do beyond this? #PatientExperienceMatters #GrowthThroughFeedback #SEOForSuccess #DentalMarketingTips #thejaynesprosonmethod

Before the week is up I wanted to share one quick tip that helped me a lot. This tip allowed me to scale my practice from £45k/m to £90-95k/m in less than 24 months. (Yep - it sounds too good to be true, but hear me out). But first, let me ask you some seriously important questions: Do you think in order to double your practice it's important to: Have more new patients? Have a bigger team? Deliver an even better service? Yes, yes, and yes … of course, all of those things are important … but here’s something that’s even more crucial for doubling your revenue: Your ability to make the right decisions CONSISTENTLY at the right time! Sounds easy, but it’s really not. That’s why I believe we need to introduce two mental models I discovered the hard way (trust me - without them I could’ve never taken my practice to 7 figures …). The Asymmetrical Scale Model The asymmetrical scale model is about finding strategies within your clinic that yield high results with relatively low input. For instance, automating appointment reminders and follow-ups can free up significant administrative time while improving patient retention. Another example could be implementing a referral program that encourages current patients to refer friends and family, exponentially increasing your new patient intake without corresponding increases in marketing spend. I promise you this - when you learn and apply this Mental Model, your practice and business will be booming. Hope you found this helpful. For the second model, I will go into even more detail. Stay tuned!