Nick Crawford’s Post

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Senior Marketing Consultant | Omnichannel expert focussed on engagement, loyalty & LTV | Email & CRM specialist | International Speaker ~ with a creative balloon Twist 🎈🦒

Audience first SEO - great talk at last nights Northampton The Marketing Meetup. Key takeaways for all marketers 👇 1. Put the customer back into all your marketing planning. Great example from the world of SEO, where keyword platforms and algo hacks have overshadowed considering what customers want, feel and need. 2. Know your customer (and prospects). What is there intent at key stages and why did they decide to use you? What could you do better to meet their needs? This insight can then drive all your planning. And the overlaps that occur e.g. a content plan which feeds (and is feed) from SEO, which drives email subject lines and content promotion.... and round we go. 3. Fish where the fish are. Show up where your customers and prospects will see you. And be creative in your solutions here. What forums, Facebook groups and events do they use to find and solve the problems they have (which your service can solve) 4. Be helpful to establish trust and authority first, before you start 'selling.' Great talk Harry Evans - both inspirational and really well delivered. Thanks as always Penni Pickering and Jo Pickering for organising a great event. And thanks The ONE Group Ltd for the merch. How has putting the customer first impacted your marketing approach?

  • Photo of speaker showing 5 pillars for audience first SEO
Penni Pickering

Two women. No middlemen. Websites, design, Cowork Crew. Creating welcoming spaces for hardworking business owners to learn, network and bond over cake. Building Kabo Creative, website and design studio, with my wife Jo.

7mo

Brilliant summary of an epic talk Nick! Thanks for coming, lovely to see your face 😊

Harry Evans

Co-Founder - TwelveTwentyFive. Co-Host Building Podcast.

7mo

Excellent round up. Thanks Nick Crawford 🙂

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