Nicholas Schonberger’s Post

With all of the tough news in unscripted TV as of late, I wanted to repost this piece I wrote in January for anybody who didn’t see it. ... The Realscreen article is below. There's no paywall, you just need to enter your email address for access. Please let me know your thoughts in the comments - Good luck out there! #media #socialmedia #creatoreconomy #business #mentalhealth #categorydesign

Future of News: Secrets Behind Possible Shutdowns 📰🕵️♂️ This video delves into worries regarding potential media shutdowns and their impact on press freedom. We tackle the eerie prospects presented by hypothetical scenarios, urging awareness and discussion about the future of news and information. #FutureOfNews #PressFreedom #MediaShutdown #AwarenessMatters #FreedomOfSpeech #PoliticalDebate #StayInformed #CivicEngagement #MediaReality #SocietyWatch

We are seeing woke lamestream media collapse before our eyes. The king of collapse ‘CNN’ has fallen to its lowest Prime Time viewership since 1991. Ultra Left ‘The Daily Beast’ is going through a Woke-inspired collapse, as 70% of union staffers are gutted. ‘Washington Post’ lost over $100 million and half its readers over the last three years. Washington Post’s CEO Will Lewis tells staff no one is reading them anymore. ‘Zero Hedge’ is reporting that the liberal journalist industry as a whole is in the midst of a severe downturn with over 8,000 job cuts reported across the United States, the UK, and Canada in just the last year. Newspaper viewership is at its lowest since 1940 as the first half of this year has already seen more than a thousand layoffs from traditional newspapers’ online media outlets. Musk’s X is suing liberal advocacy group ‘Media Matters’ over its report on ads next to hate groups’ posts. ‘Vice News’ officially filed for bankruptcy. NPR has been laying off staff in droves. The lamestream media SCRIPTED LIES are finally coming home to roost!! This is only the beginning of the lamestream media’s fall, as they lied to us to support Deep State/Globalists’ plans to enslave and depopulate humanity. High Treason trials under a Military Tribunal will follow for these ‘Benedict Arnolds’!! https://lnkd.in/ecKwtjhY

🚀 Buckle up, folks! The 2024 election rollercoaster is giving us some serious 1980 vibes. Just dropped: A video that's got everyone talking. It's like political déjà vu, but with more tweets and fewer shoulder pads. Here's the scoop: • Economy on a wild ride? ✅ • Global drama at fever pitch? ✅ • Media playing favorites? ✅ • Security threats cranked to 11? ✅ Sound familiar? It should. We're seeing echoes of the Carter vs. Reagan showdown, but with a Trumpian twist. But here's where it gets juicy for us business pros: Market Mayhem: Trump claims the stock market's doing the cha-cha based on his polling numbers. Time to dust off those 1980s economic playbooks? Security Shake-up: Recent events are forcing a total rethink of high-profile security. Risk management just got a whole new chapter. Media Whiplash: Mainstream vs. social media – it's a whole new ballgame compared to 1980. How's your company navigating this? Whether you're in tech, finance, or selling pet rocks (hey, no judgment), this election's ripple effects will hit your industry. So, what's your take? Is your business battening down the hatches or surfing the wave? 🎥 Watch the full video here and let's get this discussion rolling: https://lnkd.in/e9GCdpRN P.S. Bonus points if you share your hottest 1980s business strategy that's due for a comeback. Floppy disk marketing, anyone? 😉

A good example of Strategy / plan

Who, What, Where, When, Why (and sometimes how)!   Whether you are writing for news, sports or even marketing pieces, the Five Ws & a “H” are absolute musts to be included in each story. These are the essential basics that give viewers and readers the proper context for a story. I’m surprised at how often I might see a story on a TV newscast that does not provide this critical info.   For sports, it’s a great way to set the scene… “High School Basketball (what) tonight (when)…. Penn at Riley (who & where)…. 1st place in the NIC on the line (why)”   And that’s also the case for news, “Happening now (when)… South Bend Fire (who) responding to a massive fire (what & why) at the corner of Colfax and Eddy Street (where). Fire officials do not know yet ‘how’ the fire started.”   It’s important that this information comes immediately at the top of a story. Without it, viewers are left trying to answer the questions themselves and are not able to properly listen or absorb the details a reporter is then giving.   Certainly in each story, you may not know the answer to each one of these. In those cases, it’s important to address that.   Why: “Police have not released a potential motive yet.”   Who: “It’s unclear at this time how many people will be affected.” -- Write your stories and double check you’ve answered these questions or explained why you are not able to. It will better help inform your viewers.

Earlier today I saw a post somewhere here that a French-speaking channel actually reported about "pilot Eli Copter" based on telegram channels. Hope it was a joke (my french is rusty) but it reminded me again how critical we need to be about the what we watch in our news feed today (reminding myself too, I won't say I'm very good about it, room to learn). Especially since the advent of algorithms led to us mainly seeing topics identical to ones we spend most time looking on or clicking. Emotional response is a very powerful thing. The media however carries the blame too. Panels raising painful questions about state of complicated affairs include today "activists" who often have no relevant credentials or have only 3rd hand knowledge about things they speak about. Guests are selected not by who is best informed, but who has the loudest twitter channel. BTW, a TV series called The Newsroom (recommended) did an episode about it first thing in their season 1; and that was many years ago, and things got worse. Here's Bill Maher in his blunt way with a few tips about how to critically review your news outlet. Apologies for the language, Bill gets emotional :) and you can choose to stop when he gets to Trump, this really isn't intended to make a political statement. https://lnkd.in/dN2gJDtr

https://lnkd.in/g6S7-vnk Just wrote a new blog on one of the most addressed topics in the current times. Take a look at it and give a like to it. #blog #media

Timing is critical in media coverage. Here’s a case study from our own agency showing how much you can miss the moment: Our client was perfectly positioned to comment on a major court case. We reached out to journalists ahead of time, conducted interviews in the days leading up, and shared a quick reaction to half a dozen reporters on the day. The result? 22 articles with 1.87M views. Weeks later, we had a similarly big story and interest from Axios, CNBC and Bloomberg. Unfortunately the client wasn’t ready in time and his remarks came too late in the day. The result? One article and 12k views. Lesson? If you are using breaking news or major events to gain visibility for your brand or team, you need to be ready to strike. Hours really can make all the difference.