Oh come on, you didn’t think I’d forget about the restaurant space, did you?
Let’s be real, multi-unit ownership begins and ends with the restaurant industry. Period. Growth in the F&B world comes in a LOT of shapes and sizes, second-generation ownership is on the rise, the average owner’s age is FINALLY getting younger and there’s 4 or 5 ways to break down the industry (FSR, LSR, Fast Casual, QSR and NextGen…credit to Danny Klein & team on that last one).
Needless to say, there are TONS of big topics to choose from, so just writing a post on my thoughts on it before #MUFC2024 just didn’t seem like enough. Had to call in the big guns for this one, which obviously means restaurant industry extraordinaire, Robin Gagnon, MBA, CFE, CBI, joined me on Franchisors.com’s Modrn Business 😎
If you’re someone who doesn’t like homework (I never did), here are some of the highlights of the episode:
🍔 Second generation ownership is really starting to become prevalent as the industry tries to get younger, so I obviously had to ask the expert (We Sell Restaurants sees more of this trend than anyone) around what types of brands are resonating with this trend, when to know when a brand requires a refresh and when to check if a brand is no longer the “Pretty Young Thing”.
🌮 The types of brand that MUMBOs are investing is changing. A LOT. For many years, several of our best owners made their living on FSR and QSR brands. Nowadays, consumers want something delicious, healthy and fast (Fast Casual) or want to dine-out but don’t necessarily want to converse with waitstaff (LSR/NextGen). We dive deep into the trends causing this shift, the brands leading the way and how it will change the restaurant space.
🍕 Most people just mash together the F&B space as one industry. Robin Gagnon, MBA, CFE, CBI and I are not those people. We go through each of the 4 types of restaurant brands to determine why a MUO would invest in them today. We dive deep into co-branding, “fads” vs “old reliables”, how different generations influence trends and where the economy plays a role (ahem, people going to grocery stores more than the value meal of QSR like we saw in the earnings of McDonald's and The Wendy's Company).
All in all, we all know everyone needs to eat, so this industry will always be franchising’s largest. But it’s impossible to ignore that times are most certainly changing. Will it be for better or for worse? Give us a listen and let me know your take 👊🏻
Jake Fishman Ryan Hicks, CFE Lane Fisher Brad Fishman Sherri Fishman, CFE Debra Vilchis
Fascinating to truly see an industry transforming I would have never seen coming. I think Covid made certain industries leapfrog.