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Sales Director | Pursuing Greatness with an Unstoppable Mindset 🚀 | Storytelling & Analogies Grandmaster | Curious Questioner | Guiding IT Leaders to a More Digital Future 🤖

Yo Quiero Taco Bell! 🌮 Remember the Taco Bell Chihuahua from the 90s? Two tacos for 99 cents – what a deal! Times have changed, and so has Diversified Restaurant Group, a Taco Bell Franchisee. Here are some key takeaways on how they're adapting to meet evolving customer needs 👇 🌮 Consumer demand is shifting rapidly. Digital accounted for only 3 to 4 percent of business 5 years ago, now it's 30 to 35 percent and growing. 🌮 Pre-COVID, 60 percent of sales were through drive-thru and 40 percent in the dining room. Now, less than 10 percent dine in. 🌮 Geographical differences matter. In California, labor costs are now $20 an hour, prompting DRG to explore automation for cost efficiency. 🌮 Technology evolves quickly. COO Todd Kelly emphasizes the need to stay ahead: "What's new today won't be new in six months." 🌮 Adapting to change, 90 percent of customers use the drive-thru, leading DRG to shift to smaller buildings, reducing costs significantly. How are you adjusting to changing consumer preferences? Let's taco 'bout it🚗 #TacoBell #ConsumerPreferences #Adaptation #Digital #CIO #CEO #CFO https://lnkd.in/e3wu7z4C

Taco Bell Franchisee Diversified Restaurant Group Pioneers Fast-Food's Digital Transformation

Taco Bell Franchisee Diversified Restaurant Group Pioneers Fast-Food's Digital Transformation

https://www.qsrmagazine.com

Fascinating to truly see an industry transforming I would have never seen coming. I think Covid made certain industries leapfrog.

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Nate Ortiz

Client Acquisition Specialist at Gartner, Inc.

4mo

Consumer demand for Crunch Wrap Supremes is sky high after midnight, don't forget that statistic!

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