Is your sales team struggling to hit targets? You might be focusing on the wrong metrics. Too often, startups lean on top-down goals to drive their pipeline strategy. But the truth is, the most successful sales teams rely on data-driven pipeline generation metrics to grow predictably. Here are the three most critical metrics to track: 1. Opportunities Created: Are you generating enough qualified leads month-over-month? 2. Pipeline Value Created: What’s the dollar value of those leads, and how is it trending? 3. Win Rate: What percentage of your pipeline converts, and how does it vary by segment? Start by breaking down opportunities by channel and aligning your team’s efforts on the highest ROI areas.
