HUGE deal: PepsiCo is acquiring Siete Foods for $1.2 billion. Before you doubt that valuation, I’ll say it: Siete earned their price tag. CPG is hard. Fundraising in this economic environment is hard. Disrupting stale categories (beans, tortillas, salsa, sauces) is hard. Challenging multi-brand, billion-dollar companies is very hard. Winning market share in salty snacks (chips) is very very hard. Building a multi-category food brand is very very very hard. Getting acquired by your biggest competitor – near impossible. All of those accomplishments are a legacy to be proud of. But the hardest work is just beginning. Because now it’s the family of founders’ job – all 7 of them – To protect the legacy that they’ve built. To preserve the values that made this brand what it is today. To fight for what they believe when literal billions are at stake. Siete Family Foods x PepsiCo, Keep fighting the good fight. #food #innovation #mergers #acquisitions #marketing #finance
Let’s get real or let’s not play, ok? many - many brands cannot find space in retail and are even blocked by these big food conglomerates. Big food plays into deep wallets and will burn and churn dollars to hold slotting and keep the small and remarkable out. it’s just a fact and it’s all part of the commercial landscape. that being said where do you land on this? so PepsiCo owns the same trust with you to be relentlessly focused on the mission behind Siete Foods as the family? I do not know my man. I come from starting my career when the natural products industry was full of companies like Bobs Red mill and Doctor Bronners
Who believes that Siete foods is going to be nothing but a trojan horse for Pepsi co
Their buñuelos are so good! I am happy for the Garza fam and hope quality remains high.
Sadly, it will all go downhill from here
They definitely earned that price and it's a great acquisition by Pepsi as it gives them access to an audience they had limited exposure to.
Interesting how FMCG continues to throw surprises- will be nice to see how Siete's signature clean-label and grain-free products continue to evolve after this is executed 😀
Well said Nick Budden! 100% right
Help people eat real food from good sources
2moFantastic for the Siete brand, team and family! Based on $400MM in retail sales, let's ballpark $250MM net revenue, it's a 5x multiple. Likely due to growth and strong chip margin, but pretty robust nonetheless. Also, what are the betting odds that they keep anything except the chips? I'd bet >80% of their revenue is chips and >110% of profit (literally). I'd be shocked if Siete remained a multi-category brand outside of PepsiCo using the brand name as a testing ground for random stuff.