Nicholas Trentacost’s Post

It all starts with a step

Summer is officially here and Chicago has so much to offer! Get your calendars out and try to fit in some of these festivals. There are so many draws for people to move to Chicago. If you know anyone looking to make Chicago home have them reach out to me. I would love to help them get settled. #kassiehoulihanrealtor #teamhoulihan #allthewayhomelove #summerinchicago #yourehome #sellingchicago #atproperties #atpropertieschristiesinternationalrealestate

If we’re willing to reimagine who and what streets are for, traffic-restricted festivals like this can become prefigurative prototypes of what we want our city to look like. These temporary mock-ups can challenge us to ask why and what if. Why have we given these large personal transportation products such an exalted place in our communities? What if we closed down our streets to automobile traffic more often? 

From Ed Sheeran’s stadium-style venue to hosting global artistes, India’s live entertainment industry is

"Afrobeats has been buzzing with excitement for a few years as the genre continues to break new ground, with discussions centered on the magical milestone of achieving a billion streams. But here’s a reality check: while streams are undoubtedly important for visibility and fan engagement, the real money in music doesn’t come from streams alone. In an industry that often focuses on numbers, we must shift our attention to what truly sustains artists—financially and emotionally—beyond the hype. Let’s talk about technology that empowers artists to secure the bag. The truth is, digital innovation is transforming the music industry in unprecedented ways, and for artists globally, it’s not just about the latest hit single; it’s about leveraging these tools to build a sustainable and profitable career. Platforms and technologies that help artists understand and tap into revenue streams—from licensing and royalties to direct fan engagement—are where the real opportunity lies. These innovations provide artists with the means to take control of their careers, build independent wealth, and reduce reliance on traditional gatekeepers. But financial success is just one piece of the puzzle. To truly thrive, artists need to be well-rounded—both in their business acumen and their personal well-being. This is where early training on the business side of music becomes critical. Far too often, artists are thrust into the spotlight without the necessary knowledge to navigate the complexities of contracts, negotiations, and financial management. By equipping them with these skills early on, we’re setting them up for long-term success, ensuring they not only make great music but also make sound decisions that will secure their future. Additionally, the pressures of the music industry can be overwhelming, leading to burnout, anxiety, and a host of other challenges. It’s crucial that we prioritize coaching and support systems that help artists stay grounded, cultivate genuine friendships, and practice self-care. After all, a thriving artist isn’t just one who tops the charts but one who is mentally, emotionally, and physically healthy. Shout out to Snoop Dogg for consistently amplifying these critical issues. His advocacy for artist-centric approaches, whether it’s through technology, business education, or mental health awareness, is a testament to the kind of leadership we needed in the music industry. As we celebrate the success of Afrobeats and other global music movements, let’s not lose sight of the fact that the future of music is about more than just streams. It’s about creating a holistic environment where artists can flourish in every sense of the word. Let's continue this conversation and work together to build a music industry that truly supports its artists—financially, emotionally, and creatively." #ArtistCentricTechnology #Afrobeats #MusicIndustry #MentalHealthInMusic #ArtistWellBeing #BusinessOfMusic #InnovationInMusic

Wonderful that my initial comments and conversation inspired this great article! Look forward to having more conversations around this and other things affecting our events industry and how we can all combine our ideas to help! #festival #musicindustry #eventindustry #events #apexjobs #eventrecruitment

Anyone who is passionate about live music can contributed to creating a stronger industry with one simple action, sharing ideas. In the constant floating of new approaches, new ideas and different ways of thinking together we can frame up the challenges and the opportunities to better understand potential solutions. In the article I wrote off back of the Parliamentary inquiry in the live music industry, I shared the idea of collaboration, innovation and evolution. 1. Collaboration - A live music co-operative It was awesome to hear from Amanda Jackes (co-founder of Woodford) about how they are innovating. They have started to brew their own beer and are going about starting their own sustainable coffee brand.  What could other festivals be creating that could be part of a co-operative that would see all live events support each other through purchasing of products/services they provide? Let's have as much money as possible that is spent to put on festivals, stay within the festivals. 2. Innovation -  Support new money coming into the sector Unite the live music industry to share ideas and experiment with new products to learn together vs everyone tackling the need to evolve themselves. 3. Evolution - Live music into the future The live music industry's biggest asset is the community they build and outside of the 'music industry' communities are what successful businesses are built on across the world every day of the week. The change the industry might need is to evolve the way they see themselves. If you or someone you know is building product which you believe can support festivals and events to be more efficient or provide greater fan experience, jump on and create a CAST - Centre for Arts, Sports and Technology profile. We’d love to chat. #entertainment #festivals #events #livemusic #startup #scaleup

It's not just another trade show—it's about building real connections, growing professionally, and staying ahead in the industry we love. So many top brands literally started on the ground floor, and it's probably the most important show in the industry. #MusicIndustry #MusicianLife #Networking #ProfessionalDevelopment #JoinTheCommunity #MusicAssociations #CareerGrowth #NAMM #MusicEducation #IndustryInsights

🎪 CALLING ALL INDEPENDENT FESTIVALS! 🎪 It’s time to think LONG and HARD about how you can WIN.  Don’t just accept the rules of the game (a seasonal business, with a VERY COMPETITIVE short-term stressful window of ticket sales), you need to find new ways to play and WIN! 🏆 Can you attack the market in an unexpected way? 🤺 And so avoiding the most competitive areas! Are you creating a festival BRAND based on specific consumer needs; the VALUE people want, that they can’t easily get elsewhere? And are you being DISTINCTIVE when doing it! Don’t assume the structure of the festival market is set in stone. It is the choices made by festivals that create the dynamics of the market. And it is the big boys that don’t want these to change as it suits them best! The festival market is clearly changing. And to be honest, it needs to! So get making the right choices, so as to change the festival market for the better! And importantly, a market in which your festival can WIN! #Festivals #FestivalMarketing #EventProfs

The music festival industry is facing a significant challenge as ticket sales continue to drop, and the root cause lies in the increasing reliance on generic entertainment and marketing strategies driven solely by data analytics. While these methods can be effective for short-term gains, they often lack the creativity and vision necessary to sustain long-term interest and excitement. This issue has become a persistent “cancer” within the live events industry, leading to the downfall of even some of the largest festivals. As someone with a deep passion and love for festivals, I see the potential to reverse this trend. With the right creative vision and strategic approach, we can breathe new life into these events and significantly boost their online video audiences. The focus needs to shift back to the authentic experience that festivals can offer, rather than just the numbers-driven approach that has been dominating the scene. Jesse Banerjee Chippendales Estate Administrator/Heir – Nightlife Visionary Passionate About Dance Music, Leisure & Travel