Niklas Helgesson’s Post

Niklas Helgesson

🇸🇪 eCommerce Mastermind. 🥇 20+ years of experience from global B2C/B2B ecommerce | Author and lecturer | We help businesses succeed online. DM me ✉️ | Official Partner of Adobe Commerce | Spryker

3mo

Retail always trumps eCommerce - and this is why 👇 A short 90 second clip with my dear friends at nShift, Axel Lindgren and Mats Fischerström - here we dig in what eCommerce needs to learn to become competitive to the always great customer experience of traditional retail Do you know all the strengths and what can be digitized in retail today? Let us know your thoughts on this, and as always Mats and Axel - a great talk! #ehandel #b2b #retail #ecommerce

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Transcript

Ecommerce managers learn how to sell. The class I heard you say off camera that e-commerce can't sell you're good at marketing you you know social media, you know how to drive traffic and you measure conversions so of course you will get transaction conversions everything of course but you also need to sell something that's profitable you need to make your profit and to be profitable you need to be able to sell it and I can give you an example and some some dangerous try to sell glove for me for to use in the shop and it costs 300 but they wanted to sell it for 2000 to the end consumer and I said I can never sell a glove that. Will Smith 300 kroner for troops in Chrome to consumer because that glove isn't worth it. But they say no, no, no, you should buy that and have it as ad coin. And when someone comes into actually comes into the store and wants to buy a leather jacket for 5000 kroner, but he wants to haggle about the price and say you can get 4000. I can cut down on the price on the jacket where I can add this glove worth 2000 kroners on top of that. So you will get that for 5000 total and you will be happy because you think you made 2003 room but in reality you only made 300 and I didn't have a good one good 1000 kroner. Tickets, I only went all three tops. Yeah. So that's and many ecommerce they only want transactions to say everything is 30% off and they go down on the price. And I think you need to start the retail or you need to know how to sell and I think that's lack scale in ecommerce. You're very good at marketing, but you need the old, old store, you know way of thinking. Do you think that's also based on ecommerce being dripped and driven by a venture capital? You need to gain market share and you need to get turnover, but maybe. Off to build hasn't been the key metric there Definitely that that is the deficit that needs to change because it's not sustainable. You need to learn. You need to study stores and retail and see how it works to actually be able to sell. I think that's a good way to learn. Ecommerce managers learn how to sell.

Founder at Easylive - In love with ROI!

3mo

In general VC companies are not interested in profitable companies. They are interested in capitalizing by bought market share gained by lower margins. But Niklas Helgesson if you twitch the way of reasoning here saying, what if there was a way for physical stores to be competitive in marketing? Meaning that there was cost efficient way for any local store to be able to maintain relations and engagement with customers? What would that mean?

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Niklas Helgesson

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