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What is Paid Media? Paid Media is not PR. Paid media and PR are different. Paid media involves advertising content that a company pays for on various channels. PR focuses on building relationships with the media and the public to manage a brand's reputation and generate positive publicity through earned media coverage. Paid media may break your pocket. But if you are wanting to boost your brand reputation, then PR is the way to go. And is far more affordable. Kunjalo! #PaidMedia #PR #EarnedMedia #PRJargon #NerdNarrative

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Just dropping this here... if you are in need of a social media freelancer - get in touch! ✨ Whether you're based in the UK, US or Australia, I can provide services such social strategy, guidance on paid media, account management, influencer management or content calendars. #socialmedia #socialfreelance #socialstrategy

🌟 Unlocking the Power of Paid Media: The Impact of Being Featured in News Wire Magazine 🌟 - Have you ever wondered about the reach and credibility that a feature in renowned publications like News Wire Magazine can bring to your brand or business? - Beyond mere visibility, being showcased in such esteemed outlets can catapult your reputation and authority in your industry. - The validation from third-party sources like News Wire Magazine can exponentially boost your credibility and trustworthiness among your target audience. - Harnessing the power of paid media not only elevates your brand's visibility but also positions you as a thought leader in your field. - Being featured in News Wire Magazine provides a stamp of approval that can significantly enhance your brand's reputation and influence. 🚀 Key Takeaways: - Tapping into the world of paid media through features in publications like News Wire Magazine is a strategic move to establish your brand as a credible authority in your industry. - The ripple effect of such features extends beyond immediate exposure, opening doors to new partnerships, collaborations, and opportunities. - Investing in paid media opportunities like News Wire Magazine can be a game-changer for your brand's positioning and recognition. - Remember, the value of being featured in reputable publications goes far beyond the moment of publication—it's a stepping stone towards long-term success and industry recognition. - Embrace the power of paid media and witness the transformation it can bring to your brand's narrative and reputation. 🔥 Ready to elevate your brand through strategic media placement? Seize the opportunity to make a lasting impact with features in publications like News Wire Magazine today! 🔥

Are you struggling to reach the right audience? Paid advertising campaigns are the ultimate solution to get your brand noticed and drive results. 

If you expect your social media manager to conduct market research and generate innovative content ideas, you're actually looking for a social media strategist, content creator, and creative director all in one. This is why the role of "social media management" should no longer be underestimated or undervalued. The times have evolved, and it's crucial for business owners to recognize the importance of hiring a skilled social media marketer and allocate a proper budget for their expertise. Who agrees? #socialmediamanagers #socialmediamarketing #socialmediamarketers

No social media manager will ever tell you the amount of time put into Research Creating a content strategy Crafting a content calendar Executing social media campaigns And actually, managing your social media page. It takes a lot of time and effort. I personally spend days on research about the brand, its niche and its competitors before I dive into creating a content strategy. In fact, since September started, I've spent most of my day working on my clients' content strategy. It takes a great deal of work to do these things but trust me, the results are worth it because if I fail at the content strategy level, I've failed in my job as a social media manager. Next time you see a social media manager, give them a hug for doing an amazing job.

When you hire a social media manager with the expectation that they’ll conduct "market research" and come up with "fresh content ideas", you’re not just hiring a manager—you’re seeking someone who can also act as a "strategist, content creator, and creative director". Social media management is no longer an optional task. Times have evolved, and it’s important to understand that bringing on a social media marketer is now a necessity. Make sure to allocate a suitable budget to reflect their expertise and value. Moreover Dont expect "Modelling" from social media managers. #socialmediamanager #socialmediaagency #socialmediamarketing

I think it's time for social media managers to stop calling themselves social media managers. Because most SMMs I know do a lot more than "manage". They shoot content, research trends, pitch brilliant ideas, and a whole lot more. And when I realized I did a whole lot more than manage and adjusted my title, I found I was able to charge a lot more without being told my prices were too high. We're not just "social media managers". We're Content Directors, Social Media Analysts, Creative Producers, and more. So don't let someone undermine what you do because what you do is worth every penny. And just because you tend to work from your couch and sometimes drink a mimosa while coming up with content ideas. That's just how we roll sometimes. #socialmediamanagers #socialmediamarketing #marketing

Things change slowly... and then rapidly. The Cannes Lions International Festival of Creativity seems to have just ended, and its collaboration with Viral Nation - to put Social-First Marketing center stage - already seems nothing short of prescient. Witness the following article in Ad Age by Ewan Larkin titled "How agencies are reinventing social teams and practices" - Ever since I met Joe Gagliese and Mat Micheli - the remarkable Co-Founders & Co-CEOs of Viral Nation - two years ago, it became obvious that the only practical marketing approach left on the table was Social-First. It's been 60 years since Marshall McLuhan coined the phrase "The Medium is The Message..." And from a marketer's perspective, the most popular medium has always informed - if not dictated - where and how the message should be delivered. By 1960 when McLuhan made his assertion, Network TV had usurped Print and Radio as the most popular medium. By the 1990s, Cable TV's enormous growth in popularity further proved whoever attracts the consumer's eyeballs attracts the advertising dollars. With the explosive rise of the Internet at the dawn of 21st century - specifically, search engines, email, and social media - advertising content and dollars increasingly deluged the seemingly irresistible websites and platforms that had captured the consumer's attention. This brings us to 2024 - where global Social Media platforms like YouTube, TikTok Tok, Instagram, and LinkedIn can no longer be considered "alternative media," when they have become the most popular media. So if you agree that McLuhan was right - and "The Medium is The Message" - then the message for marketers is clear: If your marketing approach is not Social-First, there's something wrong with your marketing...