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I have just had a mildly disturbing experience with more than a hint of Inception about it.   I am still trying to make sense of what this means for my workflow going forward.   So, as you probably know, with NewOrbit Ltd I occasionally make videos on our YouTube channel (https://lnkd.in/ezn9Y8AU) and here on LinkedIn about technology and the intersection with business. Recently that has been about AI more than other things.   My colleague Nathan took some of those videos about AI and fed them to another AI (Google's NotebookLM) and asked it to create a podcast (listen here: https://lnkd.in/eRJnjVQV) out of it. The result is what genuinely and completely sounds like two humans discussing the concepts I talk about in those videos. If I hadn't known it was AI generated I really don't think I would have guessed. As it was, it was a bit spooky.   So what does this mean? On the one hand, I can certainly pick some flaws in how the AI interpreted my meaning. But, frankly, the level of accuracy is about on a par with what I would normally expect from a "chat focused" podcast - probably better, actually.   The "chat format" has the characteristic of being lower on actual information content (so it is easier for both AI and humans to create). But the resulting podcast adds a huge amount of human context and emotion to the rather dry videos I produced. Read that again: The AI took content produced by a human and *made it more human*.   I am now pondering how to use that in my work going forward. At its simplest, I can certainly see a benefit in using it as-is, to produce an easier-to-digest summary of my more technical work. But, what if I use AI earlier in my creative process? What if I take my initial scripts and ask an AI to turn them into a script for a podcast, for example. Will that give me ideas on how to make the videos more "human" and digestible in the first place? As Andrew Ng is fond of saying - using AI as a writing partner that you "talk to" about what you are writing can be hugely beneficial. I have much to think about.   One final thought. When word processors came out, they didn't replace typewriters like-for-like. What actually happened is that the expected standard of output went up and we probably didn't save very much time overall, in the end. Maybe, at least for some things, AI for writing will have a similar trajectory: Right now, AI can probably help you produce the same quantity and quality of output in less time. But I wonder if we'll end up raising the bar because AI enables us to. Would be a shame, I think.

How I unlock new ideas from old content with a simple GPT prompt called: "Pretend Podcast" ↓ (this will work for anyone who has at least one existing piece of content) We all know we should remix our content. • But sometimes we're just out of creative ideas • It feels like we're just repeating ourselves • We can't find fresh perspectives • And sometimes we just get bored with our own content. So I've been experimenting with a new workflow to help me find fresh perspectives from my content easily. I call it 'Pretend Podcast GPT' Here is how it works: 1. I ask AI to act like a podcast host & interview me about a piece of content that I provide. 2. AI gives me a list of questions to answer (honestly I was surprised at how good these questions were in bringing out more ideas). 3. Then I switch on my camera and just answer the questions and turn each one into a short-form reel. (if you don't do short form videos, just use the prompts to create new post ideas) Yesterday I batch filmed 20 reels in 3 hours using this process. Which is enough for a full month of content. Here's Why I Love This Process: ➤ It's not hard for me to talk about the topic because I've already written about it. ➤ The questions help me to dive into my experiences & stories which is something that I find difficult when writing (I usually skip to the how to content). ➤ I've got a completely different medium of content that I can share that is not writing. ➤ I can link each of these short videos back to the pillar article because they are all interconnected. ➤ AI isn't doing the thinking or writing for me - but it's prompting me to think better about my own content. What are you waiting for? Give you old content new life!

Title: Discover the Future: How AI Content is Revolutionizing Podcasts and Why You Can’t Afford to Ignore It! Introduction In the digital era, Artificial Intelligence (AI) has become an indispensable tool, transforming ...

⚡️ David Perell (“The Writing Guy”) interviewed Sam Altman (“The ChatGPT guy”) Here are 3 HOT ideas they uncovered: *** 📌 David’s podcast “How I Write” is my brain food. He interviews maestros from all fields and asks – “How do you write?” 1 simple question. INSANE conversations 🔥 *** ✨ Sam, 39 yrs old, is a legend – Founder at Y Combinator. Founder at OpenAI. Here’s how he thinks about “writing” in the age of AI: 1️⃣ Sam says, “Writing is a tool to clarify your thinking”. AI won’t “replace” writing, but AI is great at helping you refine your idea. Writing forces you to confront hazy ideas. Writing forces you to think, “What exactly are you trying to say”. And it’s this process of writing that creates magic. “Writing is a tool”, this phrase is repeated 1000 times in the show. ** 2️⃣ Sam says, “Writing reveals what you need to work on”. AI can’t “think” for you, but AI is great at pointing out the kinks. When you write, you face a million decisions. Unlike audio/video, you can’t get away with being unclear. At any word in the essay, someone can go, “Hey, that doesn’t make sense”. Sam says, “World rewards clear thinkers. And writing is the process.” ** 3️⃣ Sam says, “Writing is the best way to explain your ideas to people” Strategy Docs. Memos. SOPs. Reviews. Breakdowns. Whenever you want to “scale your ideas”, writing stands out in impact. Sam is a big proponent of clarity, precision, and density. The more concise you write, the more powerful it gets. In 1 sentence – “If it hurts your brain, you’re doing it right” Boom! 3 simple ideas. But they’re SO foundational. Think of them as a lens. Now go on a walk and view your problems with this lens. Ideas start jumping out. Note the ideas. Then write about them :) And then watch how the idea turns into magic! In service, Aditya

Are you having AI write your TPS reports? Are you getting called out because it doesn't sound like you? Good Morning! And welcome to "The AI Morning Read". Here is your AI morning read. Why should you listen to today's podcast? Claude AI has a new styles feature that makes that TPS report sound more human. These articles detail how to use Anthropic's Claude AI to create human-sounding content. It introduces the "WRITE" framework—Writing sample, Role definition, Instructions, Testing, and Evaluation—for effective AI writing. The process emphasizes clear instructions, consistent style, and ongoing refinement to achieve a natural tone and efficient workflow. The article ultimately promotes using AI not as a replacement for human writers but as a powerful writing partner. The papers or articles at the core of this can be found here: https://lnkd.in/e88j_yxP https://lnkd.in/eh_-BPzH https://lnkd.in/eAqMAYJe https://lnkd.in/eXA_XqAG https://lnkd.in/eS_BPqqF The accompanying Podcast will air at 06:00 AM today here https://lnkd.in/eaphWJHu After you finish the podcase here is some AI Music to get you through the rest of your drive in. https://aimusicradio.live NOW listen to some of the best AI Music throughout your day. https://lnkd.in/e5ctPxPX Help fuel this AI madness by buying me a coffee. https://aimtv.live Hmmm AI. Hamm MTV? Hmmm 98 days to the very first AI Music Video? https://lnkd.in/e-7EfKpd Happen to be counting the number of r's in pararhyparrhiparrepic? Check the blog post. https://lnkd.in/ePhFUdW4 Weekly AI Music billboard Charts (currently getting an update) You're welcome, Garry O

The debate over whether AI will replace human roles continues to expand, and now the spotlight is on podcasters. A recent article in Forbes (https://lnkd.in/e8SRji6q) discusses Google’s NotebookLM, a tool that offers AI-driven research assistance and content generation. The question arises: could AI like this ultimately replace the art of podcasting? From a positive standpoint, AI tools such as NotebookLM could revolutionize how podcasters operate, enabling them to create more dynamic, data-driven content with less research time. By quickly processing vast amounts of information, AI can help content creators explore topics in greater depth and offer unique insights that might otherwise take hours of manual research. In this way, the podcaster’s workflow becomes more efficient, leaving more time for creativity and human touch. On the other hand, there's a risk that over-reliance on AI could homogenize the industry. If more podcasters adopt AI-generated content, the uniqueness of each voice might diminish, resulting in content that feels less personal or lacks the emotional nuance that makes podcasts engaging. AI lacks the empathy, storytelling flair, and spontaneity that human podcasters bring to the table—qualities that resonate deeply with audiences. Additionally, while AI can assist with research and scriptwriting, it's still impossible to replace the interpersonal connection and rapport that many successful podcasters build with their listeners. A voice shaped purely by algorithms, no matter how advanced, cannot replicate the authenticity that audiences crave. In conclusion, AI could serve as an excellent tool for augmenting podcast creation, but its success will depend on how podcasters balance AI's efficiency with their own creativity and authenticity. The future of podcasting may not be an "AI vs. human" situation, but rather a fusion where creators leverage AI for technical tasks while maintaining the core human element that makes podcasts so engaging. What do you think? Is AI a threat to the podcasting world, or just another tool in a podcaster's toolkit?

Don't let AI ruin your stories!   Because when you use a story in your copy, your reader demands the real deal. AI-assisted copy without the right prompts or editing can come across as trite and lifeless. If you're using AI, make sure you know how to take what it gives you, and then make your stories authentic and conversational. On tomorrow’s Copywriters Podcast, we’re bringing back the one guy I know who can make AI do the human thing: Jason Parker. It all has to do with what he calls “magic eyes”—knowing enough BEFORE you enter your first prompt so you can SEE what comes across as human, and what comes across as robotic—once the AI has written what it has written in 0.03 seconds. And when it DOES come across as robotic (and believe me, sometimes it will), “magic eyes” means knowing how to fix it. Come back here tomorrow to check out one of the most important episodes we’ve ever done on Copywriters Podcast. And grab Jason’s five favorite prompts—free, and no strings attached. No opt-in, no pledge of loyalty, no payment of any kind required or desired. Meanwhile, if you’re ready now to dig into great stories to enhance your copy (with or without AI) check out my new book. The Persuasion Story Code, reveals my proven system for writing stories that get your prospects in the mood to buy. I’ve put a link to the Amazon page in the comments section.

Another great AI Explored podcast. This is a good podcast if you are new to using AI in your business but also good if you have experience with AI and want to expand your knowledge.

You should be interacting with AI chatbots like you'd interact with a human, so says researcher Ethan Mollick on Ezra Klein's podcast. I've been doing the opposite—treating Claude and GPT-4 as software tools mostly because I don't want to lose focus that, in the end, these tools will never be humans. But they've been designed by humans, and they've been designed to respond in human-like ways, and so this simple change to treat my interactions like I would if they were with a human has made by use of AI more fruitful. https://lnkd.in/eSazvFBP Tomorrow's How To Work newsletter shares Ethan Mollick's three preferred methods for prompting an AI. Sign up: https://lnkd.in/e9abXwTX /// Some additional choice notes from "How Should l Be Using A.I. Right Now?": “The thing that makes AI possibly great is that it is so very human. … AI is very human. It deals with human forums and human issues and our human bureaucracy very well and that gives me some hope even though there are going to be lots of down sides that the upsides to productivity and things like that are real.” “AI is good, but it’s not as good as you,” meaning the AI models are good at what they do, but they haven't become the expert you are in whatever field or skill you're the expert in. “Part of the reason why I advocate for people to use it in their jobs is it isn’t going to outcompete you at what you’re best at. We’re kind of at a weirdly comfortable spot in AI.” So we all know AI chatbots make things up. But! “The AI still makes stuff up because all the AI does is hallucinate. There is no mind there. All it’s doing is producing word after word. They are just making stuff up all the time. The fact that they’re right so often is kind of shocking in a lot of ways.” “All the early research we have on AI use suggests that when AI use gets good enough we just stop paying attention.” Meaning we probably overtrust and get lulled into overconfidence. “We’re used to things like Type II errors where we search for something on the internet and don’t find it. We’re not used to Type I errors and get an answer back that is made up.” Some research: People have gotten better results from AI when they emotionally manipulate the AI Examples: 'I'll tip you for a great response,' or 'My job depends on it.' Related: “It performs slightly worse in December than May and we think it’s because it has internalized the idea of winter break.” WHAT!? “If you ask the AI dumber questions, it would get you less accurate answers.” WHAT?! Ethan has an AI newsletter. I've found it to be terrific: https://lnkd.in/eMQqYvJ6

You can (almost) always tell when something was written by AI. If you're using AI to crank out a bunch of crappy content, it's not going to go great for you. But AI *can* help with editing, summarizing, and distributing content. Tara Robertson recently spoke on a webinar with WebMechanix about how AI and Google's Search Generative Experience (SGE) update will impact your content strategy. She shared that she mainly uses AI *after* she creates her podcast content to help her: 🤖 Edit out filler words from interviews 🤖 Turn podcast episodes into blog posts 🤖 Find key takeaways from each episode 🤖 Write a summary of each episode The key is to start with great content before AI ever gets involved. (Garbage in, garbage out.) If you missed this webinar, you can still catch the replay 📹