What worked 3 years ago has changed greatly in the past 6 months... Just ask Clay, RB2B and HubSpot - 1 of these companies was a "spreadsheet company" 3 years ago and is now an AI prospecting tool; 1 wasn't even a company 3 months ago; and 1 of them has doubled their customer base by 100K and their market cap by 50% in the past 3 years... 👀
#AI has replaced the need for SDRs in the outbound sales motion. Not really. Actually, not even close. If anything, AI has changed the role of an SDR, MDR, full cycle rep or whoever you have executing your outbound motion. AI has made these sellers more efficient. Tools like #Clay and #RB2B create sales efficiency when paired with #HubSpot. How? 1. Most importantly, these tools don't sell for you. That's still your job. Stop "collecting" AI solutions and start following these steps. 2. Clay eliminates the manual research. With over 50 data sources, you can lock in specific and relevant data about your prospects in a matter of seconds. Use this to arm your outbound approach with content that actually matters to your buyer in their buying process. 3. Wouldn't it be nice to know exactly who hits your website exactly when they hit it? Throw in a Slack notification with all of that lead's information and a one-click LinkedIn connect request. This is RB2B. They have a free tier. It does these things for free. 4. What if you could connect these two, then connect to your HubSpot CRM? What if you could create trigger-based automations to use the relevant data you collected via Clay and message this new lead immediately after they hit your site? YOU CAN. What's missing? 1. AI tools must be integrated in a measurable way. What good is it if you can't report on key funnel metrics? 2. Your sellers and your #RevOps team must be trained properly and responsibility assigned correctly to each tool. 3. Process. Process. Process. Map every step. Match it to your #GTM strategy. This MUST create efficiency in the execution of your strategy. If you're simply buying the tools, turning them on, spraying and praying; you've already lost. 4. Alignment to GTM. These tools might not be the right for your GTM strategy. Look for opportunities to create efficiency, then find the AI tool that best suits your specific need. 2024 is the year of revenue efficiency. It's not an "easy button". It's not rocket science either.
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6moTimes are changing fast! From "spreadsheet company" to AI prospecting tool, rapid company growth, and new players on the scene. The evolution in just 6 months is remarkable.