In a discussion with NDA Editor Justin Pearse, Richard Ottoy, the new UK Country Manager at TripleLift, shares views on his journey into the company, the future of adtech, and how TripleLift plans to tackle the changing landscape. We dive into why he joined, how he views the company’s market positioning, and the role of creative identity in building a brand. So, what drew you to take on this new role with TripleLift? TripleLift offers a tremendous opportunity, not only in the UK but also internationally. Having worked with several SSPs, I’ve seen firsthand the unique position TripleLift occupies in the market. It’s well-regarded as a pioneer in native advertising, offering unique ad experiences for publishers, advertisers, and consumers alike. Our products have a real edge; they’re differentiated, particularly with our retail media products, which is essential in today’s competitive landscape. Triplelift recently set up a new office in London. How’s that going? Yes, we got the keys in August. It’s actually the first office I’ve been in since the lockdown, so it’s exciting to be back in a physical workspace. Being in the office fosters collaboration, something that’s hard to achieve with remote work alone. We’re focused on creating a culture where the team works closely, learns from each other, and celebrates wins together. I’m passionate about building our market identity, and the office plays a key role in this. Read the full interview on NDA, link in comments
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