Allison ("Ali") M. Wing, CEO of Oobli, is on a mission to make more products using less sugar. “We're biologically designed to crave sugars,” Wing says. “It’s a healthy, normal craving, but we weren't designed to have it so available in our diets. Sweet proteins can be a way to meet the mouth where it wants to be, but reduce the load in the body by putting more of that in the protein.” With its second “no questions” letter and GRAS (Generally Recognized as Safe) approval from the U.S. Food and Drug Administration for its use of the protein-based sweetener monellin—a novel sweet protein found in the serendipity berry—the Davis, California-based company can replace sweeteners with these cost-effective, climate-friendly proteins. Keep reading: https://utm.io/uhRBU By: Dawn Reiss #FoodInnovation #SweetProteins #SugarReduction #PrecisionFermentation #SustainableFood #HealthAndWellness #FoodTech #Oobli #CollaborativeInnovation #HealthyEating #WellnessProducts
