Mark Blumenthal, founder of the American Botanical Council, shares how the Dietary Supplement Health and Education Act of 1994 (DSHEA) transformed access to herbal supplements. Before DSHEA, the U.S. Food and Drug Administration (FDA) viewed herbs as unapproved medicines, requiring costly new drug applications that made it nearly impossible to market simple, traditional remedies. By introducing structure-function claims, DSHEA allowed companies to communicate the benefits of vitamins, minerals and herbs, expanding consumer awareness while ensuring continued access to these products. Watch now: https://utm.io/uhRBS #DSHEA30 #HerbalSupplements #DietarySupplements #NaturalProducts #RegulatoryFramework #SupplementIndustry #AmericanBotanicalCouncil #HerbalMedicine #ConsumerAwareness