Never Dull Group’s Post

Instead of entering the usual awards in 2023, we decided instead to use the money and take the photoshoot one step further. Enter #RockStock 🤘 What started out as a silly team day out, expanded into a full internal project, consisting of 23 royalty-free images, and 6 editable mockups that rock up. We then launched the images across all free stock-sites, from Pexels, to Unsplash. The results? - Over one-million organic views 🚀 - Over a thousand downloads (which keeps growing) 🦄 - Dozens of uses in press and blog articles 📚 - Weirdly a lot of use in Figma files 🖥️ - 3 modelling career sparked 😏 The overall cost to produce? Roughly £500 💸 The idea you need to spend a fortune to build brand awareness is very outdated, and echos an era before covid and the creator economy. All you need is an idea. Full Case Study - https://lnkd.in/eF7JdDtH Rock Stock Website - https://rock-stock.co/ #neverdull #organicmarketing #campaign

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