Never Dull Group’s Post

Did you know, that women drive around 80% of house purchases and are behind 70-80% of all consumer decisions 🗣️🏡✏️ On top of this, in family dynamics, it's the mother who often has the final say when it comes to relocation. However, despite this data, the real-estate sector is saturated by corporate and often male-focussed agents, and businesses. With branding for brick-and-mortar establishments often appearing cold, unapproachable and industrial. ⁠ As one of the 13% of female-owned estate agents in the UK, we identified a space for Emma's Estate Agents to utilise their lived experience, and communicate with an under-valued demographic through a relatable and engaging visual and verbal identity. As part of our rebranding for Emma's, we created a playful, human-centered illustration language that championed the female influence on property, while reflecting Emma’s personality and the needs of their customers. While also establishing themselves as a personable and approachable agent that can deliver the best experience possible. 🏡🌟⁠ Full case study here: https://lnkd.in/esVQtxVc #realestate #branding #property