Never Dull Group reposted this
Ambessa Play began in the heart of refugee camps, inspired by the urgent needs of children. Their debut product, a DIY, portable windup flashlight designed by Jon Marshall and his team at Pentagram, was crafted to help kids navigate the sprawling tent cities safely and discreetly. This innovation marked the start of Ambessa’s mission to create practical and educational tools for children in crisis. Co-produced with refugee children, Ambessa has continued to design products that foster learning in resource-scarce environments, with a focus now on creating a more dynamic, and engaging pathway into STEM education. However, their brand identity needed a refresh to match their evolving vision. We refined Ambessa’s brand system, expanding their visual language and developing new assets, including a dynamic website, to empower their team and engage a broader audience. Check out the refreshed system below: https://lnkd.in/eTTZDRNr #productdesign #branding #brandsystem #designforgood
