Never Dull Group’s Post

Our work with Arts for Dementia didn't place at D&AD this year. In fact, nobody in our category was... We normally wouldn't enter, however, this year we felt it was an opportunity to get the charities name out there and seen by some great creative minds and eyes. Regardless, I'm incredibly proud of this piece of work. It came from a place of lived experience, and empathy. To showcase that life doesn't end with a diagnosis and while the journey is hard, it shouldn't be hopeless. Since the launch, we have had so many people tell us how much it's raised the bar in their mind regarding accessibility within design, the arts and health sector, and even made them aware of the charity and the work they carry out. Which is an amazing feeling. It was also a massive learning curve for ourselves, especially in regards to designing a system and website which comfortably achieved AA, and even AAA accessibility ratings. We had to consider cognitive impairment, colour blindness, age, mobility and even language to ensure it reflected the needs of service-users and the wider AFD community as a whole. Being recognised by your peers is always great, but being recognised by the people you're trying to help is unmatched. We may be more successful in the future but for now we've decided to take a break from the awards cycle, instead use the money each year to put into studio projects, or simply donate it to a worthy cause 💙 In the meantime, take a look at the full case study below. If you like what you see give it a share, and if you, or someone you know is affected by dementia, make sure to give them the details of Arts for Dementia. They are awesome! Case Study - https://lnkd.in/ezaGCMag https://lnkd.in/eB2BE8yg #charity #dementia #branding #artandhealth