Never Dull Group’s Post

What does the future of design look like? We're seeing a seismic shift across the creative industries. Budgets are lower than they ever have been, expectations are sky rocketing, and AI is tip toeing around the edges. From unlimited content, to market saturation, it's never become harder to stand out. So what should we focus on? For us at Never Dull Studio, it's always been about understanding the human aspect to design. How do we add value to peoples lives, form connections and create memories and experiences. - Start seeing audiences are more than 1's and 0's. They're people with desires, aspirations and passions and cares. Tap into that. - Focus on behavioural psychology. What drives people, why and how can we make interactions more meaningful, or as we call it at Never Dull - Surprise and Delight. - Bring audiences into your projects. Focus groups, workshops, direct engagement. Any way to help build stronger connections and understanding around the very people you're trying to communicate with. - Make the illogical, logical. The most stand out brands today are doing things which make zero sense on paper but it opens up a world of possibilities. Where can you find the rainbow, in an ocean of beige. The processes we know now will likely change, but the thing we need to hold onto in the sea of ever changing technology, is the human focus in design. We design for people, we communicate with people and we ultimately help companies sell to people. The future of design has always been, and will continue to be, people. Focus on that 🤘 #branding #creativeagency #graphicdesign