Julie Friedman Bacchini’s Post

AI | PPC | Digital Marketing | [B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI Discover five essential Smart Bidding strategies for Google Ads that can maximize your ad budget and boost revenue .... #ai #digitalmarketing #ppc #paidsearch #googleads #ppcconsultant #ppcexpert #ppcspecialist #ppcstrategy #ppcoptimisation #googlesearch #google

With all the talk about AI and video marketing, it’s easy to forget about tried-and-true PPC strategies that have served us well in the past and are just as important today. To highlight just one of them: putting trust signals on landing pages. https://lnkd.in/eeMueCc7

Relying on PPC to drive pipeline? We got some interesting data from the Google Ads team recently about "single stage" conversion optimization For the past few years I've been an advocate for striking a balance in Google/Bing ad accounts between using "primary" conversion actions that are both TOFU and BOFU More specifically, let's say I'm working with a B2B SaaS company that is ultimately optimizing towards booked demos that turn into pipeline In the above scenario, I would typically be an advocate for tracking "guide downloads" or "form submits" along with "SQLs" and "closed / won" milestones from their CRM. My thought has been let's strike a balance between getting more volume from those upper funnel actions like a guide download or form submits that will naturally generate more volume compared to closed/won deals And again, the thought process has been let's provide Google with enough conversion signals from the TOFU actions and then mix in some BOFU actions for lead quality For years the chat has been search platforms need a solid amount of conversion actions, call it > 30 conversions in order for smart bidding to have enough data to optimize against. And that has led search marketers to use both TOFU and BOFU actions Now, Google is claiming search marketers should identify a conversion point that is lower in the funnel than a form submission. Some type of action that indicates quality of lead and use that as your main primary conversion action. Google states the algorithm, unless you are using a value-based bidding system, cannot discern between form submit and closed won and therefore by bidding on both actions the algorithm cannot optimize towards more quality and that you should use ONE action that has some type of quality filter to it We've been shifting towards "SQLs" with clients that have sales motions in place that we can rely on and have seen improvements in overall quality of leads. Let me know if your team has a different approach or experience This seems like a huge shift in search marketing and something I don't hear a ton of chat about. Lmk your thoughts!

Here are a few common mistakes I see with Google Ad campaigns. Let me know if you have any pressing paid search questions I can answer. I have more to talk about and may have a part II in the works. https://lnkd.in/e7C7GuFw #digitalmarketing #b2bmarketing #techmarketing #cybersecuritymarketing #googleads

It is surprising how even #SEO, let alone non technical decision makers do not see this: Google is not your sparring partner, not a competitor, not a greedy money taker, - it’s a (potential) #SuperConsumer. Many companies see Google as a threat to their business The real problem is over-funnelization of Products. Generally speaking, products are getting increasingly more about demand capturing than demand generating. It implies the idea that demand exists (in the market) and the goal of a product is to capture it. So, the lead generation funnels were made as a linear path to capture the demand: from awareness to consideration and onto purchase. Up until now companies invested heavily in advertising #UVP, a “unique value proposition” of their products, until it triggered a “red flag” with customers. The UVP worked relatively well in the conditions of small (personal) networks and local communities where customers had little clue of the value of products themselves. Availability of the online reviews and discussion networks (like #Quora) have put the first mines in the traditional lead generation funnels, yet, marketers went on over-funnelizing the customers until their selling propositions sound ridiculously “too good to be true”. Blame it on Marketing #Funnels, not Google Read more 👇

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What is a good Click-Through-Rate (CTR)? CTR is a percentage calculated as the number of times something was clicked, divided by the number of times its was displayed. It is used in email marketing, and is particularly important in paid advertising such as on Facebook and Google Ads. As a percentage, it can range between 0 (never clicked) and 100% (clicked every time). So, what is a good CTR? In Google Ads, a figure around 5% is suggested as an average. How they come up with this figure, and what its relevance might be, I'll leave to others. We don't do "average", so our clients' CTRs tend to be much higher. But, so what? It also depends upon the quality of these clicks. Are the clicks from the right people with the right intent? If your ads have been set up properly, with good targeting and relevant keywords, then the answer will be yes. Indeed, if you've done the above, then a high CTR is almost inevitable. In other words, a high CTR is a guide as to how good your ads are. A high CTR suggests great ads. Which means that the question of what is a good CTR, is really asking how good are your ads. And a low CTR tells you that they are probably not very good. (There can be exceptions, but for the majority of cases the above is true.) I'm #KennethMackay, writing about #GoogleAds, #PPC, and #OnlineMarketing. Follow me for more insights.

Strategy input for Healthcare Could use some input on how to focus my strategy a little more in 2025 in Google ads. We're a B2B healthcare company (by Google's definition) so we're not really promoting products, instead we're promoting services. First off, my google rep has been pushing Pmax really hard for us lately, despite us not being in Ecommerce. I keep telling him that it's not of interest to me because I don't like Display, and have read that it's not great for building awareness, and while we have a lot of conversions for one of our conversions (session duration), we don't have a ton for our other (contact form submission, but our deals are worth $20M on average, so of course we're not going to get 20 contact conversions a month on our budget). They then brought up Demand Gen, which caught my interest as we've never done this. However, could use some input on that since I take everything Google is telling me with a grain of salt. Our overall keyword volume is fairly low for some services (like specific therapeutic areas), but higher if we're just using generic awareness terms, so I'm thinking we might just stick with search, and sticking with Max Clicks (since I don't have enough conversions in a month to justify Max Conversions). #ppc #seo #digitalmarketing #marketing #socialmediamarketing #googleads #digitalmarketingagency #socialmedia #webdesign #onlinemarketing #sem #smm #smo #payperclick #searchengineoptimization #google #contentmarketing #branding #business #advertising #emailmarketing #googleadwords #webdevelopment #adwords #facebookads #seoservices #websitedevelopment #searchenginemarketing #website #ecommerce

Are your Google Ads struggling to gain customers? Not sure what the problem is? Make sure to review your settings! Google Ads is not a stagnant platform and must be consistently monitored and updated. Just because some keywords worked in the past, does not mean they will continue to serve. Keeping your Google Ads tidy and refined will help increase customer acquisition. Need help with your Google Ads account? Contact us today! #customerparadigm #google #googleads #ecommerce #digitalmarketing https://lnkd.in/gQ6jxRE7

Blog Series: Boosting Add-to-Cart Rates: A Comprehensive Guide for eCommerce Growth Marketers Post 9- Marketing channels play a crucial role in driving add-to-cart rates for e-commerce businesses. Analyzing different traffic sources such as social media, email, and search engines can provide valuable insights into consumer behavior and preferences. By understanding the impact of each channel on add-to-cart rates, businesses can tailor their marketing strategies to maximize conversions. Social media platforms such as Facebook, Instagram, and Twitter can be powerful tools for reaching a wide audience and driving traffic to e-commerce websites. By creating engaging content and targeted ads, businesses can attract potential customers and encourage them to add products to their carts. 📱 However, it is important to track the performance of each social media campaign to determine which channels are driving the highest add-to-cart rates. Email marketing is another effective channel for increasing add-to-cart rates. By sending personalized messages and promotions to customers, businesses can entice them to make a purchase. 💻 It is essential to segment email lists based on customer preferences and behavior to create targeted campaigns that are more likely to result in conversions. In addition to social media and email, search engine optimization (SEO) can also have a significant impact on add-to-cart rates. By optimizing website content and product pages for relevant keywords, businesses can attract organic traffic from search engines and increase the likelihood of customers adding products to their carts. 🖥️ To measure the effectiveness of marketing campaigns on add-to-cart rates, businesses should utilize tracking tools such as Google Analytics. By monitoring key metrics such as click-through rates, conversion rates, and average order value, businesses can evaluate the success of their marketing efforts and make informed decisions to optimize their campaigns. #marketingmetrics #conversionoptimization In conclusion, analyzing different marketing channels and tailoring strategies for each can have a significant impact on add-to-cart rates for e-commerce businesses. By measuring the effectiveness of campaigns and making data-driven decisions, businesses can increase conversions and drive revenue.