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Aladdin Al Deesi, Head of Mashreq Gold & Distribution at Mashreq, in his recent article for EnterpriseAM UAE, shares his insights on how bank branches are far from being obsolete and can play a pivotal role in nurturing the UAE's burgeoning culture of entrepreneurship. Aladdin highlights the need for banks to shift the focus from mere footfall to quality of engagement, positioning branches as hubs for financial advisory and investment planning. Today, Mashreq’s 7 branches in the UAE serve 4 times the number of clients they used to. By moving 99% of routine transactions to digital platforms, Mashreq has unlocked its branches for more meaningful, impactful engagements. He also talks about how branches can act as fertile grounds for UAE’s entrepreneurs by becoming incubators of innovation, providing them with the tools and resources they need to succeed. The future is hybrid as bank branches are poised to function as a complement to digital platforms, offering personalized, high-touch services that cannot be replicated online. Read the full article here: http://ms.spr.ly/6045mI7w5 #Mashreq #RiseEveryDay #BankingBranches #EmpoweringEntrepreneurs

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