Email marketing is dead, long live email marketing! A good portion of my 25-year entrepreneurial journey has been in email or email adjacent. The truth is that while email continues to be the most cost-effective channel to reach customers, the tech and capabilities need to evolve. We are investing in this work at Zeta Global. Some of my thoughts on the next-gen of ESP & marketing automation tech here...
Ray Estevez
9h
Neej Gore, the evolution of email marketing is indeed fascinating. Your insights on the need for next-gen ESP and automation tech highlight a crucial shift in the industry. Nice to see Zeta Global leading the charge in this transformation. Looking forward to seeing where this innovation takes us!
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9hGreat ideas and features. I do think that there's more that can be done in the area of personalization.