Fahad Nawaz’s Post

10 months ago, I created my first company European Sales Group with Jérémy Lellouche to meet a clear need: to enable companies to outsource their sales prospecting and increase the number of qualified meetings thanks to our dedicated SDR teams. In a short space of time, we've helped a number of our customers to achieve concrete and measurable results. 🚀 Today, we're entering a new phase: We're joining forces with Lucas Tighilt and his company InRésidence to build a true Sales machine, capable of transforming your B2B ambitions into tangible results thanks to the integration of the SalesOps function. 💡 Why this alliance? To meet the growing needs of European companies seeking to improve their sales performance, we have combined our complementary expertise in the generation of qualified meetings, process automation and lead generation. 🥇 Our mission remains unchanged: To activate your sales potential and turn your ambitions into concrete results, thanks to 100% integrated support Our 4 superpowers to boost your business: 1️⃣ Sales performance optimisation: In-depth analysis of your processes and implementation of concrete solutions to boost your efficiency and revenue. 2️⃣ Outsource prospecting: Increase the number of qualified leads you generate thanks to a tailor-made strategy and seamless execution by dedicated SDRs. 3️⃣ Qualified lead generation: Automated, targeted campaigns for scaling without sacrificing personalisation. 4️⃣ Team training and development : Tailor-made programmes to enhance your teams' skills and ensure sustainable performance. 📍 With over 20 experts based in Paris and Barcelona, we are ready to support you in all your B2B sales development projects and maximise your performance. 💬 Want to find out more? Contact us here to discuss your sales strategy!

Ive cracked the code for building EMEA SDR Sequences! Follow these tips to improve your success rates. As leaders, we all know that building messaging that works is hard. Building messaging that works, when youre not in that country or geography is down right impossible. You need to be able to iterate at pace to ensure that if open rates/ reply rates are down, these are corrected as fast as possible, or your whole pipeline will start to dry up On the flip slide, you can't give SDRs free reign to build their own sequences; that's something that needs to be kept in check to ensure a level of best practice. So what do I suggest? I suggest you work in concert with local resources: your Sales lead, your marketing lead and the SDR lead to ensure that a few key sequences in your key use cases and personas are being reviewed regularly. They should be held responsible for the success of this. So, if you want greater open rates in EMEA, trust the people on the ground If not, you are leaving money and brain power on the table In the worst case, both could go away... What have you done at your company around building EMEA sequences? Drop it in the comments! 🇬🇧 living in 🇳🇱 | Get more content like this ➡️ Follow David Wilkins 🔥 hit the 🔔 for updates on new posts | Fix your outbound TODAY: Saleswise: Top of Funnel Consultancy

🚨Why You're Bleeding Revenue 🚨 In today’s competitive market businesses face more pressure than ever to stay relevant, drive sales, and build lasting relationships. 🤝 What You Don't Want To Do:🚨 By not hiring a professional team, your business will often face ° missed opportunities ° inefficient spending, and, ° ultimately, slower growth whilst your competition gets all the fat of the deals. What You Want To Do: ✅ Investing in an agency can help you avoid these costs and see tangible improvements in your bottom line. Here are five critical reasons, why a professional sales and marketing partner could be the best decision for your business: 1. Focus on Core Strengths: 💪 Running a business requires juggling a wide range of responsibilities. By partnering with an agency, you free up valuable time to focus on what you do best, while we handle the sales and marketing strategies to drive your growth. The expertise and focus we bring ensure that you can scale without sacrificing your core operations. 2. Cost Efficiency and ROI 📌 It often costs more to build an internal team than to hire an experienced agency with resources at the ready. From expert strategy to dedicated specialists, our team brings efficiency and proven tactics that result in measurable ROI. The cost of trial and error can be substantial—partnering with a seasoned team avoids unnecessary spending and delivers faster, more predictable results. 3. Access to Cutting-Edge Technology and Insights 🤓 Marketing success today relies on data, analytics, and the right tools. We have access to the latest technologies, marketing automation, and CRM systems that give you a competitive edge. Our tools not only save you time and money but provide the insights necessary to target the right audience and refine your approach for maximum results. 4. Scalability and Flexibility 💡 Your marketing needs are bound to evolve as your business grows. Agencies provide the flexibility to scale services up or down as needed without the expense and commitment of hiring and training new staff. This adaptability ensures you have the right team behind you, no matter where your business is headed. 5. Stay Ahead of the Competition⌚ The pace of change in the market is rapid, and businesses that don’t adapt risk falling behind. A skilled sales and marketing agency stays up to date on and creates new trends, continuously optimizing your strategies to keep you ahead of your competitors. We provide fresh perspectives and innovative solutions that make your brand stand out. 🙋 If you're ready to take the next step and not only save money but generate it, then, let’s connect and discuss how we can help your business thrive and reach its full potential. 📞 I'll even throw in a FREE consultation 🤝 and if we don't end up working together, you'll still walk away with actionable steps to immediately improve your bottom line. 🤯 It's a classic win-win for you. https://lnkd.in/dWtUqXCX

I was talking to an ex-colleague the other day who has been charged with building out an indirect channel for the software company he joined recently. Clearly recruited because he’s from a channel background, the company in question did well to hire such an experienced guy. But it made me think about why software companies tend to go direct first and channel second. It makes sense of course – in the early days of any business you just need sales – wherever they come from. And so, direct sales are the way to go. But in software, you’re never a standalone sell. People need hardware, connections, backup, storage, security and a whole host of other elements to make your technology work for them in their business. This is where a channel, and especially channel partners, come in. A channel partner, apart from giving you a multiplier sales effect without adding headcount, adds real value to the end customer. They can take the time to understand that customer, that if you’re in the software business, you just don’t have. They build intelligence about how your product works for their customers and can be a valuable source of feedback for you, which can help shape your product roadmap. And they can help you cross and upsell, too. In my experience, building a committed, educated and informed team of channel partners is the most fun you can have. So often channel partners are recruited and then left to go out and build the business. But if you treat your channel partners right, by investing in them, listening to them and supporting them, you both get to reap the rewards. When I was VP of Partners, Worldwide at Sage we rolled out a global ABM campaign that was backed by serious investment from us. But some of those partners said it was the best thing Sage had done with them in 30 years. If you want to build that kind of partner commitment, I’d love to help you! 😊

LinkedIn for Sales - Get Right to the Right Conversations 💬 In today's sales world, connecting with the right people is essential. It's not just about making any conversation - it's about reaching the decision-makers who can truly impact your business. 📊 Whether it’s a champion, a key influencer, or someone in finance, LinkedIn Sales Navigator helps you find and engage with these crucial contacts. 🎯 As buying teams get larger and hidden decision-makers become more common, pinpointing the right people has become increasingly challenging. That’s why our AI-powered features are game-changers. They enable sellers to: ✅ Locate key contacts quickly ✅ Expand their network and foster key relationships ✅ Close deals more efficiently One standout feature, the Relationship Map, allows sellers to visualize key stakeholders, track job changes, and use data to build and deepen relationships. 🤝 Sales Navigator isn’t just fast - it ensures you’re having the right conversations that drive results, boost productivity, and turn leads into revenue faster. 📈 Discover the new Sales Navigator and find out more about our timeline and vision as we bring these advancements to life: https://lnkd.in/SalesNavigatorReimagined

Ready to Unlock New Markets? Let’s Talk Lead Generation! 🚀 As we move into the final stretch of the year, businesses are focused on closing strong and setting the stage for a successful 2024. Whether you’re looking to break into new markets or maximize your current reach, high-quality leads are the key to success. 🔑 At Synctics Solutions, we specialize in helping companies generate leads in real-time across the US, UK, Singapore, and even emerging markets like the Middle East. 🌍 With our deep expertise in B2B marketing, we provide scalable solutions tailored to your needs, from content syndication to demand generation. If you’re looking to expand your pipeline or reduce your sales cycle, let’s connect and explore how we can work together. Let’s finish this year strong and set the tone for a bigger 2024! 💥 #LeadGeneration #B2BMarketing #DemandGeneration #Q4Success #BusinessGrowth #SyncticsSolutions

Here's a fact: LinkedIn was found to be 300% more effective for B2B businesses in generating leads compared to other Social Media Platforms. It's no wonder, considering it's the fastest-growing platform for professional networking. 🌐 Yet, a lot of businesses out there aren't utilizing this at their full potential. We know, that many people may not give lead generation much thought, but for marketing and sales teams, it's the secret gateway to BIG business growth! Check out this video for more interesting facts that might give your lead generation strategy a headstart. Knowledge is power! --- Enjoying what you're discovering? Get to know Callbox better ❤️ 🔷 LinkedIn: Callbox Inc 🌏 LinkedIn APAC: Callbox Asia Pacific 📸 Instagram: https://hubs.ly/Q02rFnGZ0 #LeadGeneration #B2B #FunFacts

As promised, here’s Part 2 of Breaking into Tech as an SDR (in case you missed Part 1, you can find it here https://lnkd.in/gw4Qm3w2). In this follow-up, I want to dive into some of the key challenges I’ve observed when candidates try to break into tech as an SDR—even when they have transferable skills from outside of tech: 1. Tech is NOT all the same What works at one company might not work at another, even if the products seem similar. For example, someone who was a great fit for my team at MuleSoft might not be the best fit for my team at MongoDB. Why? While both are backend solutions, the personas we target are totally different. At MuleSoft, it’s all about building relationships with business stakeholders in enterprise sales. At MongoDB, we’re often connecting with technical champions—developers who love the product. The takeaway? Do your RESEARCH! Understand the ICPs (Ideal Customer Profiles) and personas for each company you’re targeting, and make sure your skills align with their sales process and customer base. 2. Show, Don’t Just Tell In today’s job market, anyone can say anything. I’ve seen candidates make up attainment numbers on their LinkedIn profiles, and believe me, hiring managers are doing their due diligence with back-channel references. Instead of just telling them what you’ve done, show them how you’ll do the job. One of my standout hires had zero selling experience but sent me a full deck on how he understood MongoDB and how he would prospect into our accounts as an SDR. Yes, it’s a ton of work—but if you really want the role, put in 10x the effort. And remember, as an SDR, you’ll be putting in that same effort every day anyway. Bonus tip: Build up your skills with YouTube, LinkedIn Learning, or sales resources from sites like Apollo.io and HubSpot. If podcasts are more your vibe, there are plenty of great ones out there too on Spotify 3. Network I’m an ambivert, so I get it—networking (especially in-person events) isn’t always fun. But it’s crucial. Hiring managers are overwhelmed with DMs and emails, so having a champion who can vouch for you through a referral makes all the difference. It’s almost a guaranteed way to land that first interview. Find out what industry events are happening in your city, show up, and start building relationships—because as an SDR, you’ll be doing exactly that in your future role. Hope these brutally honest tips help! 💡

What Makes Martal Group Different? Here’s What Our Clients Say! We’re buzzing with excitement! For three consecutive quarters, Martal Group has been named a leader in Email Marketing, Outsourced Sales, and Lead Generation by G2. But what does this mean for you? 👥 Behind the Scenes: Our team isn’t just experienced; they’re seasoned lead gen machines in over 50 industries. From tech startups to Fortune 500 giants, they’ve revolutionized sales strategies for our clients with a blend of knowledge and innovation. And they are ready to do the same for you! 📈 Results That Speak Louder Than Awards: Sure, the accolades are great, but the real reward? Increasing client meetings and driving sales acceleration! How? Through our unique signal-driven prospecting and cutting-edge tactics that turn prospects into purchasers. 🎥 Hear It Directly From Our Clients: “Everyone that we've interacted with at Martal has shown a high level of expertise in their area of knowledge. The PMs at Martal are careful to match clients with sales engineers who have domain knowledge and can 'walk the walk' when it comes to speaking with industry leaders.” - G2 Verified Review 🔗 Curious to learn more about how we turn challenges into opportunities? Want to join the ranks of our satisfied partners? 🌟 Read what they’re saying on G2: https://lnkd.in/efXDfyV6 🌟 Explore how we can help you: https://martal.ca/ Let’s make the next quarter even more remarkable together! #B2BSales #B2BLeadGeneration #EmailMarketing #SalesOutsourcing #AppointmentSetting #G2Leaders #ClientSuccessStories

A while back, we ran a guest post on the HubSpot Sales Blog from Jon Arth — Meet's Head of Global Talent Acquisition and an absolute legend when he was in his prime (which is right now) — about the qualities he looks for in sales hires. Below, I listed the ones he mentioned in the article and sprinkled in some of my own for fun. Try to guess which ones are Jon's and which ones are mine: 1. Money Motivation: An entrepreneurial mindset and a persistent desire to win. 2. Good with animals. 3. Having "Bounced Back" Professionally: Experience hitting, working through, and learning from tougher times in their careers. 4. Can be emotionally available without being emotionally dependent. 5. Urgency: The motivation and tenacity to push a "go, go, go" pace. 6. Knows how to change a tire (but won't insist on teaching me because lord knows I don't like getting my hands dirty haha). 7. "Thinking Commercially": A demonstrated ability to leverage market information and solve problems creatively. 8. A good relationship with their mom — but not like "weird good." 9. Maturity: motivation, reasonable humbleness and the ability to lead by example. 10. Likes the same music as me (or is at least down to keep an open mind about the artists I'm into). Check the comments below for the link to the article, and see if you got them all right!