Naveen Kumar Gaur’s Post

Tata Group Introduces MISBU Tata Group, through its Gen Z-oriented beauty and accessories brand Misbu, is set to tap into the North Indian brick-and-mortar market with a 2,500 square foot outlet in Gurugram. This strategic move aims to facilitate direct customer engagement, allowing new patrons to experience the brand's offerings firsthand. In line with its expansion plans, Misbu will adopt an omni-channel approach, bolstered by its existing direct-to-customer e-commerce platform. Managed by Tata Group's retail arm Trent Limited, which oversees renowned brands like Zudio, Star Bazaar, and Westside, Misbu's foray into physical retail underscores Tata's commitment to diversifying its presence. This initiative is seen as Tata Group's endeavor to compete with established industry frontrunners in India's cosmetic and beauty sector, notably homegrown Nykaa and LVMH's Sephora. India's Tata Group Makes Strides in the Cosmetics Industry India's esteemed Tata Group is gearing up to enter the billion-dollar cosmetic and beauty market. The conglomerate plans to inaugurate a series of beauty tech stores across major cities, estimated to reach a count of 20. These innovative outlets will offer personalized skincare consultations based on skin tests, enhancing the customer experience and accessibility to premium beauty products. I'd love to hear your thoughts on this development! #tatagroup #newlaunch #misbu #market #marketdevelopment

Dabur's owners had to step down to make Hajmola the leader (>50% market share) for 70+ years In 1990, McKinsey asked the Burman Family to let their employees run the company Since then Dabur changed its strategies to penetrate the Indian market. ✅ Brand Identity Dabur associated Hajmola with good health & well-being, with a unique taste & effectiveness. They chose a catchy logo, and memorable campaigns. ✅ Marketing Campaigns Dabur has launched a number of marketing campaigns over the years. One of the most successful was the "Hajmola Rocks" campaign. It was launched in 2010, & featured a number of popular Bollywood actors. ✅ Distribution Network The company has a network of over 1Mn retailers, including groceries, pharmacies, & convenience stores. The company expanded into 50+ new markets like the Middle East & Southeast Asia. ✅ Targeting the youth market Dabur targeted the youth market with its marketing campaigns to increase the brand's appeal. ✅ Launching new flavors They launched more than 10 new flavors over the years to keep the product fresh & in demand. ✅ Affordability Dabur has kept the price of Hajmola affordable by manufacturing the product in India. This has helped the product gain massive popularity in rural India. Results As a result of these strategies, Hajmola has become one of the most successful brands in India: 👉 In 2022, Hajmola had a market share of 52% in the digestive tablets segment in India. 👉 The brand's advertising campaigns have been viewed over 1Bn times on YouTube. 👉 Hajmola is available in over 1Mn retail outlets across India. 👉 The brand's annual sales are over ₹4Bn. 👉 The brand has been growing at a CAGR of 10% over the past five years. 👉 Dabur spends over ₹100Cr on marketing & advertising for Hajmola each year. What are your thoughts about the brand? Have you tried Hajmola, if yes, which is your favourite flavour? Let's grow together - #TheFinKid #india #marketing #brandstories #brand

MARS Cosmetics fiscal year, is set to significantly expand its presence both online and offline, as per Rishabh Sethia, the brand's director. The company is investing Rs 3.5 crore to open 20 new kiosks in key states such as Rajasthan, UP, Gujarat, and West Bengal, bringing the total number of kiosks to 30. MARS Cosmetics, which operates in the categories of eyes, lips, face, and tools and accessories, is focusing on enhancing its existing product offerings without venturing into new categories. Despite rapid growth, the company recognizes gaps in its general trade (GT) strategy and is committed to addressing these gaps to ensure robust execution. Currently, the brand derives 55% of its revenue from offline sales, primarily through its presence in 7,000 GT stores, while the remaining 45% comes from online channels. Within its online sales, 5-7% is from its direct-to-consumer (D2C) channel, and the rest is evenly distributed across various marketplaces. The offline sales predominantly come from GT, with 97-98% of the revenue, and a small portion from company-owned kiosks. MARS Cosmetics has identified under-penetration in South and East India as areas for growth and is set to focus on increasing its retail footprint in these regions. The capital expenditure for setting up each new 64 sq.ft. kiosk is Rs 15 lakh. On their D2C website, the brand reports an average bucket size of Rs 800 and a customer acquisition cost of Rs 350, along with a customer repeat rate of 22%. MARS Cosmetics is doubling down on their commitment to fill any operational gaps and enhance execution as they grow. They’re not just aiming for higher numbers but also for a stronger, more efficient presence in the beauty market. #MarsCosmetics #BeautyRevolution #OnlineOfflineSynergy #D2CSuccess #StrategicExecution Vandana Tolani

Demand Trends this week 1. Indians are shifting towards consumption of low salt, low sugar and nutrition fortified packaged foods both in rural and urban areas 2. East India accounted for over a third of all cosmetics sold in India in FY24 3. As per the ethnic brand Libas, around 40-50% of the workforce in major corporate offices are wearing ethnic apparel,” spurring an all-time high demand for Indian ethnic wear. 4. With a slowdown in business amidst a poor demand environment for over five quarter now, retail chains like Pantaloons, Spencer's Retail, Nature’s Basket have closed down more stores in 2023-24 than they opened new ones, leading to a drop in their total store count. 5. With unprecedented sales of liquor in India , one third of 30 fastest growing spirit brands globally, are from India. Get on top your demand trend and increase service levels with planning solutions and services from Anamind Stovekraft Limited Bajaj Consumer Care Curated Group Limited Snowman Logistics Limited MUMBAI DUTY FREE SERVICES PRIVATE LIMITED Esme Consumer Samsonite APAC & Middle East NIVEA INDIA Levi Strauss & Co. Hay Life Clothing Ltd Farmer Brothers PANOS Brands Suhana Spices Hamilton Housewares (Milton) #foodandbeverage #beautyproducts #fashion #retailindustry

🚀 The Transformation of India's Retail Landscape 🛍️ The rise of q-commerce platforms like Blinkit, Zepto, and Instamart has reshaped the Indian retail ecosystem, shifting $1.28 billion in sales from traditional kirana stores this year alone. 📉 With 2 lakh kirana shops closing in metro areas, FMCG giants like Dabur, HUL, Marico, and Godrej are facing a dual challenge: 1️⃣ Supporting general trade (GT) partners like kirana stores, which drive a significant share of sales. 2️⃣ Adapting to digital-first models that prioritize speed and tech-driven efficiencies. ❗ Key Insights: 🛍️ 2 lakh kirana shops have shut down, impacted by the rise of q-commerce. 📉 Nearly 67% of kirana stores report declining sales. ⚖️ FMCG giants like HUL, Dabur, Marico, and Godrej are rebalancing loyalty to traditional distributors while exploring modern channels. 💡 Opportunities Ahead: Strengthen ties with kirana stores to sustain long-term GT profitability. Leverage modern trade and e-commerce to meet evolving consumer demands. Innovate inventory and supply chain strategies to align with q-commerce requirements. A collaborative approach is key to driving sustainable growth in this evolving retail space!🚀 Let’s reimagine and grow together! 💪 🛒 #FMCG #RetailInnovation #QCommerce #KiranaStores #SupplyChain #Marketing #swiggyinstamart #blinkit #zepto #Hul #dabur #marico #godrej #amritavishwavidyapeetham #asb #amritavishwavidyapeethamamaravati #asbamaravati

India Business Update – October 22, 2024 🚀 Foot Locker officially steps into the Indian market! The global sneaker giant launches today with a robust e-commerce strategy through a partnership with Nykaa Fashion, offering world-class brands like Nike, Adidas, and Puma. This move comes as India’s sneaker culture continues to rise, promising a unique customer experience through personalizations and reward programs. This debut marks a significant milestone for the Indian retail market. [Foot Locker & Nykaa Collaboration] 🏗️ DRRK Foods is investing ₹20 crore to build a state-of-the-art facility for ready-to-eat products in India, aiming to meet the increasing demand for quality food services across the country. This investment not only underscores the growing importance of the food manufacturing sector but also highlights the shift towards convenience-based food solutions. [DRRK Foods Investment] 💡 India's retail sales surged by 5% year-on-year in September, with North India leading the growth at 7%, according to the latest RAI Survey. This reflects strong consumer sentiment and retail sector resilience despite broader economic challenges. 👨💻 The digital transformation wave continues with AcadAlly partnering with leading schools to empower students and teachers through advanced technological solutions, emphasizing India’s push for quality education in the digital era. #IndiaBusiness #RetailNews #SneakerCulture #FoodManufacturing #DigitalTransformation

#Beautyretail is on a growth trajectory in India despite low per capita expenditure on the same. Why are brands and retailers eyeing the India BPC market? India has one of the lowest per-capita spending on beauty and personal care (BPC) at USD12 per annum, as per Euromonitor International. While of course the large population leads to India having a much lower per capita, and add to that, the use of this category varies vastly from urban to rural parts of the country; new players, both Indian and international retailers entering this market signals to the fact that they are betting heavily on India’s potential as a key player in the global BPC market. Anchit Nayar, CEO, Beauty ecommerce, Nykaa, says, “the per capita consumption of beauty in which India is still relatively low compared to other similar markets and so that number is set to grow on a per capita basis quite meaningfully over the coming years,” during the Q4FY24 earnings call. “We are seeing a shift in the consumption behaviour from personal care to beauty, and that is again a trend seen in other markets as their GDP per capita and consumption per capita increases, there is this shift that does occur which is beneficial to a platform like Nykaa, which is predominantly a beauty retailer.” Adds Nayar. Harmeet Singh, VP, Marketing ecommerce and product, south Asia, The Body Shop says “Over the past decade or so the retail landscape has gone through a massive shift, especially due to the pandemic. Quick commerce, which is the new highlight, where consumers don’t want to wait for more than 10 minutes to get their order, is giving huge competition to all retailers in terms of how to keep up and stay ahead of the innovations and the experience that consumers are exhibiting while shopping.” Read the story to find out. Only on ET Prime #BPC #BPCretail #Nykaa #SSbeauty #beauty #tgif https://bit.ly/3R9okzY

🌧️ Exploring Consumer Trends and Company-Specific Issues in India 🇮🇳 🛍️ Impact of Heavy Monsoon on Consumer Offtakes: - Heavy monsoon adversely affected urban consumption and sales growth in 2QFY25 for companies like ITC, HUL, and Dabur. - Asian Paints witnessed a decline in market share, lagging behind competitors since 2QFY23. - Jubilant's same-store sales growth was fueled by the delivery channel, albeit with squeezed margins due to waived delivery charges. ☕ Challenges Faced by Large Tea Players: - HUL and Tata Consumer encountered subdued volumes and margin pressures due to tea price inflation. 💄 Nykaa's Ebitda Estimates Revised: - Nykaa's Ebitda estimates were slashed by 37-42% in the last 24 months, attributing it to escalated discounting and marketing expenses. 👔 Business Performance Highlights: - Manyavar observed a significant sales rebound in 2QFY25, although pre-IndAS Ebitda margin shrunk by 292bps to 29.6%. - Integration of acquired businesses by GCPL and Tata Consumer is progressing slower than anticipated, delaying the anticipated benefits. - Pizza Hut maintains steady demand amidst challenging conditions, with growing confidence in the competitive landscape. 🌊 Strategic Insights and Industry Responses: - Dabur's CEO, Mohit Malhotra, emphasizes the necessity for pricing realignment in the water portfolio amid competitive pressures, downplaying industry disruption concerns. - Local production of SKUs affected by BIS regulations is more time-related than capital or capability. - Titan and Trent are venturing into new market segments, with Trent exploring fashion jewelry and LGD, while Titan contemplates similar expansions. - Relaxo Footwear's MD, Ramesh Dua, anticipates long-term benefits from BIS implementation, prioritizing quality over cost-effectiveness. #Consumer

Hi connections I hope all of you are doing well in their respective career I have successfully completed the live projects under Dabur India & the store which has been allocated for me i.e. Reliance Smart Bazaar ( MT). My main job role was How to increase the sales figures during the "Big Day Event" & penetrate the customers on more creating awareness to all the variants of our Brand, Dabur India is running as well as customers are purchasing the products from the Brand name itself i.e. Brand value which caters auto sales to the customers in this Modern Trade but my task is creating more deeper and deeper promoting their brand to increase the sales figures from their competitors. Some key points I would like to highlight are that I have implemented over there which has created differentiation & positioning as overall to say I was creating the "Value Maximization" in the minds of the consumers i.e. shown below. I need to Keep my focus on foods and non food items, think of innovative ways of driving sales or capturing insights. (Trolly activations, additional visibility, capturing valuable insights on consumers on the Dabur's products) #globsynbusinessschool #daburindialimited #linkedin #marketing

Smartly played by Dabur India Limited It is that time of the year when northern India, specifically the Delhi-NCR area, experiences rising pollution levels and poor air quality. People are concerned to know the air quality, and Dabur has smartly grabbed public attention through its print ad in The Times of India. Just below the Air Quality Index table, Dabur has placed its ad for Chyawanprash that says, “Protect Your Lungs From Smog”. Though the size of the ad is small, it certainly makes a huge impact on the readers because they can find the solution just beneath the problem. With a lesser ad spend (owing to the small size of the ad), Dabur surely caught many eyeballs. And that’s real smart work! #ad #advertisement #creative #advertising #marketing #adcampaign #printad #adanalysisdissection #illumineyecommunications #pollution #delhi #delhincr #dabur #guerilla #guerillamarketing #airqualityindex #airquality