Naturally Austin’s Post

We put together some info packed webinars so go ahead and register for this one on CPG Disruption on July 17th. See you there!

We are just over a week away from the biggest event of the year in emerging CPG, Expo West! Many great, emerging CPG brands will have the opportunity to meet with retailers in-person to grow their brands by increasing existing distribution and/or open new distribution in what many call the Super Bowl of CPG! With retailers meeting with so many brands over the course of just a few days, it's imperative that brands are able to stand out and show a few of important data points: 1) How will your brand be incremental to the category at the retailer? 2) How will your brand help grow incremental revenue at the retailer? 3) Why will you do these better than your competitors? Numerator has the largest omni-channel consumer panel in the industry and I want to help your brand tell your story. For the first 5 brands that reach out, I will help put together a one-pager to showcase your value in these retailer meetings. Either comment below or send me a message and together we will become the Mahomes and Kelce of this year's main event!

Navigating the New Normal: A Roadmap for CPG Success in 2024 In the ever-evolving landscape of the consumer products industry, executives face a unique challenge in 2024, characterized by limited levers amidst uncertain demand. With a focus on restoring profitable, volume-led growth, industry leaders must confront the pricing paradox, navigate the widening digital gap, and prioritize sustainability initiatives. By embracing strategic imperatives centered on consumer-centricity, operational excellence, and digital innovation, CPGs can chart a course toward sustained success in the face of unprecedented uncertainty. #CPG #IndustryInsights #ConsumerGoods

Let's talk about how wholesale distribution relates to your emerging brand's growth in retail. As a wholesaler, you sell whole units, but you might miss out on seeing the full picture of your product's success. You need to know how your product sells incrementally and the consumer demand at the retailer level. SPINS provides data-driven insights for your channels, key retail accounts, and distribution relationships. This foundational data helps you penetrate the market effectively. Knowing incremental data is crucial for growth. It helps you scale velocity, expand distribution (more shelf space for one or multiple products), and innovate to stay ahead of consumer demand. Understanding these insights can dramatically improve your strategy, ensuring you meet market needs and stay competitive. If you’re an emerging #CPG brand, SPINS Ignite is your gateway to success in the highly competitive Grocery CPG market! Our free program is meticulously designed to cater to the unique needs of emerging brands like yours, providing essential tools and resources to chart a successful path forward. Ready to unlock the full potential of your brand? Discover SPINS Ignite and take your growth to the next level: https://lnkd.in/gF4VyRdK #Distribution #BrandGrowth #RetailSuccess #SPINSInsights #MarketPenetration #DataDrivenGrowth —- My name is Justin E. Morgan and I’m passionate about all things AI & Automation, GTM Strategy, CPG Brand Insights, as well as Personal & Professional Development. Don’t hesitate to DM with inquires and I look forward to hearing from you!

What does it take to scale a brand from $0 to $100mm+ in sales? It's a question that many emerging brands ask themselves all the time. Jeff, co-founder & former CEO of Suja, has the answer. He's carefully crafted a series of bi-weekly sessions over 3 months. A select cohort of high potential CPG brands with gain unique access: -Strategy Deep Dive & SWOT Analysis -Crafting competitive advantage -Navigating Retail (I'll help add insights from Basemakers here) -Building your Dream team -Mastering Fundraising -Building a Blueprint for long term success. The exclusive list of selected brands will also gain tools: -Founder's Dashboard -Bottom-Up Sales Forecasting -Contribution margin P&L -MRP Production Planning -Attitude & Usage Survey -Jeff's adapated CPG Playbook This program will dramatically increase emerging brand chance of success! Honored to join the program along with CPG leaders: Ryan, Justin, Becky, Dwight, Sean, Michael, Mark Rampolla & Seth Goldman! If you're interested, see the link in the comments &/or share with high-potential brands you believe have a chance at being The Next Big Thing!

Curious what's happening in the #CPG industry and where priorities lie as we continue into 2024? A few of my colleagues recently attended #CAGNY and highlighted their takeaways on macro trends, as well as top insights specifically for core capability portfolios, sales/marketing, and strategic investments here: https://lnkd.in/erPxVray Macro Trends for the CPG Industry in 2024: 1. Shifting from value creation via cost reduction to value creation via growth 2. Realizing value from strategic technology investments 3. Moving past disruptions to the supply chain from COVID 4. Meeting consumers where they are with new norms 5. Planning for an elongated inflationary environment 6. Executing in the era of perpetual capability development 7. Re-accelerating impact of challenger brands on big CPG If you have thoughts on these #insights or are curious about Clarkston's consumer products practice, we'd love to discuss: https://lnkd.in/e3vWtaAh

Curious what's happening in the #CPG industry and where priorities lie as we continue into 2024? A few of my colleagues recently attended #CAGNY and highlighted their takeaways on macro trends, as well as top insights specifically for core capability portfolios, sales/marketing, and strategic investments here: https://lnkd.in/emYBeZEe Macro Trends for the CPG Industry in 2024: 1. Shifting from value creation via cost reduction to value creation via growth 2. Realizing value from strategic technology investments 3. Moving past disruptions to the supply chain from COVID 4. Meeting consumers where they are with new norms 5. Planning for an elongated inflationary environment 6. Executing in the era of perpetual capability development 7. Re-accelerating impact of challenger brands on big CPG If you have thoughts on these #insights or are curious about Clarkston's consumer products practice, we'd love to discuss: https://lnkd.in/eWF3iEnm

What did we learn in 2024 that we didn’t know in 2023? With the first half of 2024 in the books, it’s a great time to document relevant insights for the brands we support.   Some examples of what we’ve heard from brand leaders, sales professionals, and category managers: ·In H1-2024, we learned that our share declines during top sales weeks. ·We identified retailers with our highest ROI on trade spending. ·We learned that our sales team isn’t using our new scorecards. ·We identified 4 retailers who severely under-promote our category. ·We learned that our competitor’s recent growth may not be sustainable. ·We found 9 major retailers delisting our SKUs for a competing brand extension.   The call to action? Document what you’ve learned in the first half of 2024 and share with your coworkers, data providers, and senior management. Challenge your insights team to document and prioritize their insights and recommendations. What has YOUR BRAND learned in 2024?   Tom Pirovano CPG Navigator https://www.cpgnav.com/

Curious what's happening in the #CPG industry and where priorities lie as we continue into 2024? A few of my colleagues recently attended #CAGNY and highlighted their takeaways on macro trends, as well as top insights specifically for core capability portfolios, sales/marketing, and strategic investments here: https://lnkd.in/gpSRadGT Macro Trends for the CPG Industry in 2024: 1. Shifting from value creation via cost reduction to value creation via growth 2. Realizing value from strategic technology investments 3. Moving past disruptions to the supply chain from COVID 4. Meeting consumers where they are with new norms 5. Planning for an elongated inflationary environment 6. Executing in the era of perpetual capability development 7. Re-accelerating impact of challenger brands on big CPG If you have thoughts on these #insights or are curious about Clarkston's consumer products practice, we'd love to discuss: https://lnkd.in/gWt52h6m

Mark your calendars! I am excited to be part of an upcoming webinar. I believe this will be a great opportunity to share experiences and ideas. #MarketDominance #Leveragingsystem #GoWide #GoDeep