National Mortgage Professional’s Post

Transcript

Hi, I'm Andrew Berman and you are watching Originator Tech with me today. I got Landon Kessler. He is with Idaho First Mortgage. Landon, thank you so much for joining us today. Super busy guy. I mean, he writes tons of loans. He's got a, he's getting a division of a canopy mortgage in 10 children. I don't understand how we took the time out of his day today to meet with us, but we're going to talk about technology. We're going to talk about, it's weird actually how many people accept the industry. Standard, you know, and just say, hey, that that's the way everyone does it. So then tell us the problem that most originators experience that they don't even know about. Well, I would say it's really more about the efficiency. How can you, how efficient can you be as a loan originator so you can do more volume. I feel like a lot of loan originators make like, man, I, I'm capped at 8:00 to 10:00 loans a month. If I get over that, I just don't have a life. And that's just not reality. You can do. I mean you can do 5-6 times that if you just have the right technology that's helping you through the process and getting to the finish line. I'll just give you one example when I was using a different logos. There was a specific disclosure department and I've heard that with a lot of companies that they have a disclosure department that you have to request your disclosures and then you can sit and wait for 24 to 48 hours for your disclosures to be sent out well. With Canopy mortgage and and Nano Los, it's a click of a button and you have your disclosure down. As soon as you have your own application dialed in, boom, click, it's gone and they can sign those right away. Fantastic. A lot of you know, landed process is lending borrowers, giving them the powers or giving, as you said, giving them the reins to do it themselves. Walk them through the entire loan process. So you know, they're uploading actually all their docs. They're you're not running around chasing page eight of eight that was left in. Potentially blank, you're coaching them and saying, hey, listen, you know, the strategy behind this is this and you're able to talk about and, and obviously they listening. It seems to be working. I'm I'm looking at the the Google reviews. We've got hundreds of five star reviews. You know, it is truly phenomenal. So talk to us. Talk to us about like, say, the customer experience and what's changed for you, you know, since, you know, implementing this technology for your borrowers. Well, look, at the end of the day, a borrower wants to know that their loan is progressing through the process. And that they're gonna close on time. And when you have banks or lenders nationally or whatever that are saying, man, it can take 4560 days to close alone. Why? It's because you're relying on people in an office to do the work. And they have hundreds of files they're working on and they'll eventually get to yours. Well, what if we just give the borrower all the control? Let them. Decide how quickly they can get us documentation to get that uploaded and so our system generates these checklists form they can check it as often as they want to they're detailed out so we know they know exactly what we need as long as they're uploading what we need the process moves and so they can constantly know exactly where they are in the process. They don't have to call me, they don't have to try to get a hold of somebody they can just log in and look and so it's all about efficiency and it's the third parties that we have to wait on you shouldn't have to wait on me, you shouldn't have to wait on our. Company, you might have to wait on appraisal, you might have to wait on a title company, but you're not gonna wait on us. And so if we can get people to the finish line efficient and fast and we're closing on time. That results in great reviews and great momentum as you're trying to build a brand and and build a market presence. So I listen wanna brag for a bit and talk a little bit about, you know, what is like, you know, the application to CDC to clear, to close. Like, well, like, you know, give us an idea of like, what is that? What does that look like? It's going to vary greatly with, with all but, you know, perfect loan everything perfect, perfect scenario. Yeah. You know, what does it look like from application to clear to close. We, we are closing loans in less than two weeks. On a regular basis. And do we have to close in two weeks? No, I mean, if somebody still wants 30 days on a contract, we're going to have your loan done in two weeks. So then we're just sitting there waiting and cruising into the closing table. And that's stress free for the client who's already stressed out because of a move of new home purchase, uncomfortable with everything that's going on, hoping everything falls into place at perfect timing. If we can get that loan done and give them that confidence, it just takes one thing off their plate they're going to have, they're gonna be Raven about us. You know, you know, when it's all said and done, fantastic, man. Where they're not waiting for everything. You're waiting for them to to be ready to hit the trigger. That's awesome. Landon, listen, thank you so much for taking the time to meet with us. Share a little bit about your story, everyone. Thank you for watching. For more on these and all of today's top stories, go to nationalmortgageprofessional.com.