Founder Awesome Future. Instigator of innovation and culture. Host of The Glow Up & The AR Minute. Helping the world's leading companies realize sustainable returns on innovation. Ex-AWE, Torch, Streem, Delight Conf.
You can't improve what you can't measure. And so looking at ways that we can measure the dynamic nature of that fleshy beast that we call a human, right? And so I'm intrigued by statements that if you take this pill, you do this surgery, it's going to make have outcomes. And it's like, this system is so dynamic. And I was trying to think of ways to visualize that because what this background Physiology is at any particular point in time will influence how that body reacts to recovery from the surgery. From the reaction to that pill, and I'm not sure it's the best visualization, but I'm working with it, is, you know, taking a cold frying pan and cracking an egg into it looks a lot different when you crack an egg into a hot pan and so the environment. That's, uh, we're putting food into or interacting with the environment. Inform is influenced by that background Physiology and if we don't take that into consideration, we can't understand that our drug discovery, many interventions are going to have mixed results in one size does not fit everybody.
