Nathan Russell’s Post

In NOLA Saturday-Tuesday for a content creation marathon with the one and only @the.golf.doc (IG) and to explore the hemp market down here. Brought some Road Trip and some prototypes from our new Night Caps line to share, but I couldn’t be more excited for some time 100% dedicated to content creation. We have some massive business goals over the next few years, and an authentic online presence is paramount to most of them. I did better in 2024 than I did in 2023, but in general, content creation is a grind for me. I have to create time and squeeze out energy to put my face on camera even when I don’t want to, and when 99% of my spirit is consumed just making our businesses work. I’m attempting to change my internal narrative in 2025 by carving out more dedicated time content strategy, ideation, and creation. In cannabis 2025 is the year of consolidation. Its the year of CPG reality. It’s also the year of digital cannabis. Founders, get online, or get left behind.