Great article by Nadia Cameron in Mi3Australia that explores how creators are becoming the ultimate 'people-people' commerce channel. As marketers search for innovative ways to reinvest traditional advertising budgets amidst shifting audience behaviours, influencer marketing is truly coming into its own. Across APAC, platforms like TikTok Shop are revolutionising how brands engage with creators. By leveraging the rich data available, brands can now measure a creator’s true 'influence' in generating sales, using metrics like GMV (Gross Merchandise Value) and GPM (Gross Profit per Thousand Streams). Using Fabulate Discovery data to ascertain the number of creators in Australia pushing e-commerce or other sales links via their TikTok or Instagram, figures suggest that 1.03 per cent of TikTokers and 5.66 per cent of Instagrammers with more than 1,000 followers are directly engaging with shopping, Amazon storefronts, and sales in their bios. These creators are actively driving sales and demonstrating the power of social commerce. So, how are they doing this? Creators have a distinct advantage over traditional retailers by directly engaging with their audiences. They cultivate a strong sense of community and loyalty that conventional retail environments often lack, fostering deeper connections and driving real, measurable growth. Curious about how this shift is shaping the future of influencer marketing? Check out the full article to learn more. A big thank you to Nadia for inviting me to share my thoughts on this topic and to Mi3Australia for the excellent coverage. #InfluencerMarketing #Creators #DigitalCommerce #Innovation #MarketingTrends #ROI #APAC
Nathan Powell’s Post
More Relevant Posts
-
Mavely is an influencer platform that helps connect creators to brands. Mavely oaid out over $20 million to creators in 2023, a 5x increase from 2022. One top creator, Keesh Deesh, earned over $1 million. This drove over $300 million in sales (GMV) for brand partners in 2023. $120 million in Q4 2022 alone. Mavely works with over 1,200 brand partners including major names like Walmart, Target, Old Navy, QVC, and Urban Outfitters. Added 525 new brands in 2023. Helps influencers monetize through performance-based affiliate marketing instead of just branded deals. This unlocks new revenue streams for brands. What I love about Mavely is that it provides creators with fast commission reporting, fast payouts, a lot of educational tools, and a really clean interface. So simple! It's a game changer. Join Mavely: https://lnkd.in/g48AGEkR https://lnkd.in/g6zBcZ3c
Mavely, the Everyday Influencer Platform™, Drives Over $300 Million in Sales for Brand Partners by Tapping Creators to Become Performance Marketers
businesswire.com
To view or add a comment, sign in
-
🚀 Leveraging Influencer Marketing Tools to Maximize Reach and Sales on TikTok Shop! In today’s fast-evolving e-commerce landscape, especially on TikTok Shop, the way we connect with influencers has significantly shifted. Traditional service providers are being replaced by advanced tools like Social Snowball, Canal, Local Away, Euka a Bot, and Superfiliate. These platforms are revolutionizing how we engage with creators and effectively reach our target audience. Success Story: MySmile Boosts Sales with Affiliate Apps via LocalAway By partnering with micro, macro, and nano creators, MySmile leveraged authentic content to increase product visibility and sales on TikTok Shop. In just two months, they doubled their revenue, with a new product contributing over 50% of total revenue. Through seamless API integrationand dynamic commission structures**, they launched reward programs and competitions, motivating creators to post multiple videos and driving engagement via live sessions. The efficiency of LocalAway’s software allowed MySmile to manage all creator campaigns with ease, increasing content production and GMV while reducing their marketing team by three employees. - MySmile's Key Results: - 3X GMV growth** in 3 months. - New product generates **over 50% of revenue. - 200+ new samples requested daily. - Livestream GMV increased from **$320 to $10K+. - Top 20 performers** generated over $1M GMV - 28,630 affiliate mentions. --- Tools like (LocalAway) empower brands to manage influencer campaigns effortlessly, maximizing content output and sales while reducing the need for large marketing teams. If you're in the e-commerce space and aren't exploring these tools yet, you're missing out on a massive opportunity! What do you think about using these new tools? Have you tried any of these platforms to boost your sales on TikTok Shop? Let me know in the comments 💬 To stay updated on the latest TikTok Shop strategies, success stories, and policy changes, follow me ! Stay ahead of the curve as I share insights, tips, and tools to help you grow your business on TikTok Shop. #TikTokShop #ECommerce #MarketingTrends #BusinessGrowth #InfluencerMarketing #SocialCommerce #AffiliateMarketing #GrowthHacking
To view or add a comment, sign in
-
🌟 The Adtech Noob: Influencer Marketing 🌟 The landscape of influencer marketing is rapidly evolving, especially in the Beauty and Fashion space. Whether you’re a marketplace, retailer, or D2C brand, influencer marketing is becoming central to growth strategies. Here are some key insights from top founders and marketers that we've gathered over the past few months: Marketplaces/Retailers vs. D2C: In the Beauty/Fashion sectors, influencer marketing comprises just 5% of marketplace/retailer spends but a significant 30% of D2C media plans. 🚀 Early Adopters Win: Brands that started in the “Facebook-first” marketing world, with a funnel marketing strategy, were quicker to adopt and scale influencer marketing as a performance channel. 📈 APAC Leading the Charge: Across the APAC region, influencer marketing is at the core of affiliate/partner strategies, with a hefty 30% of the media plan dedicated to it. 🌏 Different Strokes for Different Folks: Performance marketing metrics for traffic originating from influencers vary greatly from those tied to celebrity or branding influencers. Tailoring the journey is key! 🎯 Empowering Creators: Brands that offer clickless tracking for coupon redemptions and empower creators to drive conversions via DMs or comments tend to see better results. The focus is on engagement, not just creatives. 💬 Payout Strategies: Successful brands build payout models on a Fixed + Hybrid (CPA/Commission) structure. Pure CPA models can be introduced once a creator consistently drives quality traffic and conversions over a few quarters. 💸 YT Creators & Community Groups: In BFSI and Auto categories, YouTube creators are driving significant performance advertising through Telegram and WhatsApp groups. Brands need to track and engage with these traffic sources effectively. 🔍 Creator Programs: It’s not uncommon for advertiser programs to run with 300-500 creators, each bringing their unique value to the table. 🤝 The Rise of Social MCNs: Thanks to platforms like TikTok Shop, Social MCNs are fast-tracking partner discovery across APAC markets. 🚀 It’s inspiring to witness how influencer marketing is contributing to the brand universe, particularly at Tyroo|CJ . As this channel continues to grow, so do the opportunities for brands that invest in tech, active partner BD, and a full-funnel journey approach. Affiliate marketing is truly about growth. Brand who invest wisely will watch their programs thrive beyond just coupons and cashback. 🌟 #Adtech #InfluencerMarketing #D2C #Affiliate #Commerce #SaaS #adtechnoob
To view or add a comment, sign in
-
🌟 *Exploring the Evolution of TikTok Shop* 🌟 🛍️ Influencer agencies navigating mixed experiences with TikTok Shop as it expands its reach on the platform. Some highlights include: - Over 5 million new customers made purchases during the Black Friday and Cyber Monday weekend. - Challenges like tech infrastructure issues and a cumbersome onboarding process hindering seamless integration for creators. - Brands working through pre-approved creators or TikTok Shop’s affiliate program to sell on the platform, facing difficulties with the suite of tools provided. 📈 Despite select success stories, many marketers find the platform's tools complex to navigate, especially for luxury brands with influencer connections. 🛒 TikTok Shop offers plans for brands to partner with creators, vetting them based on followers and adherence to community guidelines. The platform aims to match affiliates with sellers to amplify product reach and drive sales. 🌟 *The Journey Ahead* 🌟 - Small businesses witness significant growth through TikTok Shop, with success stories like Love and Pebble's record sales. - Influencer marketing agencies like Captiv8 find the platform beneficial for small online brands, offering insights into agile creator campaigns and engagement growth. 🎯 TikTok Shop's evolving role as a sales channel requires finesse and adaptation from marketers, with challenges around authenticity in content creation and product promotion. The future success of influencer marketing on the platform lies in user comfort with this new shopping experience. 🛍️ As TikTok Shop paves the way for social commerce innovation, the road ahead involves refining the user experience and enhancing brand-consumer interactions for a seamless shopping journey. 🌟 *Stay tuned for more insights on the dynamic landscape of social commerce!* 🌟 https://lnkd.in/gEzV5Ft8
Influencer agencies report mixed experiences with TikTok Shop
https://www.modernretail.co
To view or add a comment, sign in
-
Looking to maximize your marketing efforts? 🌟 The convergence of affiliate and influencer marketing offers a powerful way to drive growth and engagement. In this article, we explore how combining these strategies can help brands tap into new audiences, boost conversions, and create authentic connections with consumers. Discover how to leverage this dynamic duo for your business success! https://lnkd.in/errC5gp7.
How to leverage the convergence of affiliate and influencer marketing | News | Campaign Asia
campaignasia.com
To view or add a comment, sign in
-
Do you think influencers who pedal for 118 brands a year convert to commerce? Fun fact: no one remixes this influencer's TikToks That's the point of TikTok tho – it’s a 2-way community participation machine If no one participating the algo stops serving Then you can't sell your things Oh and there’s this – she has not converted a penny on TikTok Shop so seems accurate lol To participate in the $11.1T social commerce market by 2030 you must throw away outdated kpis & mindsets On TikTok influence is: authenticity, credibility, relatability, authority, expertise, sharing, connection, entertainment Influence is earned by cultivating community, adding value, building trust - not pushing ads The mismatch between brand supply & TikTok community-generated demand is leading to historic losses in fashion - just look at the 5 year stock declines (since TikTok!): FARFETCH: -99.99% EXPRESS: -98.59% ASOS.com: -88.51% VF Corporation Corp: -83.98% Under Armour: -73.2% Victoria’s Secret & Co.: -64% Kohl's: -53.38% Adding lululemon to the watch list with a YTD performance of -40% We live in the culture of content driven commerce in real time w/accessibly priced products Year long leadtimes, trend pushing, & middlemen are out We need to compete on something different Because mass fashion is a dead model For too long we’ve been suffering the tyranny of lowest-common-denominator fashion, subjected to cookie-cutter manufactured sameness Community generated demand isn't a fad clinging to outdated methods is not a smart strategy Especially when you consider social media ad spend is predicted to surpass search ads this year This is just massive This paradigm shift is happening significantly faster than past media revolutions like TV > digital Consider that the 1st TV ad was in 1941 And that Google Search only surpassed TV advertising in 2020 Social media as the dominant ad channel is a once in a lifetime paradigm shift This underscores the need for brands to build agile, real-time communities and deep supplier relationships to quickly react to new consumer behaviors & bring relevant, accessibly priced, high quality products to market Because creators have all the power this era Correction creators with agile operators who understand influencer vs creator w/high quality value chains across product + content!!! Gatekeepers / middlemen slow everything down, they make decisions that benefit them - not the consumer, not the planet and never garment workers brands need more than box checkers, pencil pushers, & bean counters that are gripping the status quo w/every no to innovation they don't understand They're all the Blockbuster mediocre managers that missed Netflix - they will be your demise too Social commerce demands disruptors, consumer obsession, & comfort w/never knowing what's next B/c discovery is the new search #thegreatfashionreset #creatoreconomy #c2m #communitycommerce #contentistheproduct #tiktokisthestore
To view or add a comment, sign in
-
🌟Diving into the TikTok Shop saga: Influencer agencies share their intricate dealings with the platform. Here's a breakdown of the buzz: - TikTok Shop's charm lies in its allure as a novel channel for influencer-borne brand partnerships, drawing many to its digital doorstep. However, hurdles like tech glitches and a labyrinthine onboarding process are impeding some creators from hopping on the TikTok Shop bandwagon. - The recent holiday hustle put TikTok Shop through the wringer, with over 5 million new customers making purchases and a colossal 22.8 billion views on shoppable livestreams and videos. Yet, marketers still grapple with the platform's tool suite, finding it a bit of a head-scratcher. - Brands eyeing TikTok Shop must cozy up to pre-approved creators or affiliates, ushering in both excitement and skepticism. While the platform holds promise for social commerce's future, niggling concerns hover around tech quirks, counterfeit conundrums, and pricing puzzlers. - As TikTok Shop strives to matchmake affiliates with sellers, its vetting process navigates the delicate balance of trust and compliance. The platform's pivots and experiments underscore a journey of growth and learning. In the grand TikTok Shop tango, the spotlight shines on small businesses reaping significant gains and creators navigating new horizons. Will this platform rewrite the rules for social commerce, or are there more plots twists in store? Only time will tell as brands, influencers, and consumers waltz along this evolving stage. https://lnkd.in/gEzV5Ft8
Influencer agencies report mixed experiences with TikTok Shop
https://www.modernretail.co
To view or add a comment, sign in
-
Incredibly insightful. Are you holding back on your influencer budget? It should be an essential part of your media buys. Take 10% of those buys to boost the other 90% with better success. If you're not, your competitors are stealing market voice right from under your nose. I know, because I talk to them often. Crushing engagement goals from awareness to conversion is what the influencer and creator channel does. Invest in an #influencermarketing strategy and sleep easy, tonight.
VP & Principal Analyst, Social Media & Creator Economy. On-air TV expert, BBC & Bloomberg TV regular.
Most brands are increasing their influencer budgets. Many creators say brand deals are drying up. Both are true. Here's why: ✨ Brands are spending their influencer dollars more thoughtfully. Marketers have more tools, experience, and data than ever before. They’re leveraging those resources to optimize influencer strategies, rather than blindly throwing dollars behind the tactic. Budgets are rising, but spending is going primarily to omnichannel campaigns with big creators with whom brands have established relationships. ✨ Demand among creators is outpacing supply from brands. While there are now fewer overnight TikTok sensations, the market has become saturated with creators looking to monetize their content. That gives marketers the upper hand during negotiations, and they’re using it to propose more “creative” solutions, like affiliate marketing and content licensing deals, which cost less but can provide more measurable performance. ✨ The creator middle class is feeling the pinch the most. As being a creator has become a legitimate career path, the prices they charge have risen. But midsize creators don’t have the reach of big-name influencers, nor the perceived conversion potential of niche creators—meaning they can’t always justify their rates. Many are stuck in the “in-between,” unable to ink high-profile deals yet unwilling or unable to settle for anything less. For more on how the dynamics of the deal market are evolving, check out my latest for EMARKETER, "The State of Influencer-Brand Deals 2024: More Creators, Bigger Budgets, Fewer Partnerships." Will post the link in comments! Big thank you to Meridith Valiando Rojas, Caroline Neagle, Permele Doyle, Yinon Horwitz, and Gigi Robinson, M.S., BFA for sharing their insights.
To view or add a comment, sign in
-
The market for #influencer partnerships has become saturated with creators seeking monetization opportunities. However, brands are increasingly selective, leading to a situation where demand from creators exceeds the supply of brand partnerships. This power shift gives brands leverage in negotiations and allows them to explore alternative, often more cost-effective, collaboration models.
VP & Principal Analyst, Social Media & Creator Economy. On-air TV expert, BBC & Bloomberg TV regular.
Most brands are increasing their influencer budgets. Many creators say brand deals are drying up. Both are true. Here's why: ✨ Brands are spending their influencer dollars more thoughtfully. Marketers have more tools, experience, and data than ever before. They’re leveraging those resources to optimize influencer strategies, rather than blindly throwing dollars behind the tactic. Budgets are rising, but spending is going primarily to omnichannel campaigns with big creators with whom brands have established relationships. ✨ Demand among creators is outpacing supply from brands. While there are now fewer overnight TikTok sensations, the market has become saturated with creators looking to monetize their content. That gives marketers the upper hand during negotiations, and they’re using it to propose more “creative” solutions, like affiliate marketing and content licensing deals, which cost less but can provide more measurable performance. ✨ The creator middle class is feeling the pinch the most. As being a creator has become a legitimate career path, the prices they charge have risen. But midsize creators don’t have the reach of big-name influencers, nor the perceived conversion potential of niche creators—meaning they can’t always justify their rates. Many are stuck in the “in-between,” unable to ink high-profile deals yet unwilling or unable to settle for anything less. For more on how the dynamics of the deal market are evolving, check out my latest for EMARKETER, "The State of Influencer-Brand Deals 2024: More Creators, Bigger Budgets, Fewer Partnerships." Will post the link in comments! Big thank you to Meridith Valiando Rojas, Caroline Neagle, Permele Doyle, Yinon Horwitz, and Gigi Robinson, M.S., BFA for sharing their insights.
To view or add a comment, sign in
-
Kenya's e-commerce market is booming, growing by over 25% annually, and now is the time to harness this momentum. At indaHash Kenya, we're excited to showcase our Online Sales Boost Feature — a feature that doesn't just amplify your brand but turns influencer content into real, trackable actions. Our platform goes beyond traditional influencer marketing. With our advanced tracking capabilities, we monitor every piece of content, from the first post to the final purchase. You get real-time insights into how each influencer drives traffic and, more importantly, how that traffic converts into sales. This feature helps you exactly know which influencer (s) in your campaign are moving the needle for your brand and being able to optimize your campaigns on the fly. This isn't just marketing; it's a data-driven approach to skyrocketing your e-commerce success. With Kenya's digital economy on the rise, don't just participate—lead the charge. Feel free to DM me for a quick 15 minute demo on how this works. Let’s work together and watch as we turn your influencer campaigns into measurable, provable business growth.
To view or add a comment, sign in