Natasha Weith’s Post

Ever shop with your customers? It can be an enlightening experience. From how they navigate the store, to the factors they weigh for every decision and the choices they make, all can lead to insights that fuel growth ideas. The attached article from Forbes and published in Grocery Dive, discusses the unique shopping behavior at Costco, such as the treasure-hunting mentality that stems from their curated assortment. We at SIVO, Inc. have observed countless shoppers as they select and navigate stores differently for a variety of reasons. Many are influenced by the store floor plan, displays, ambiance, store size and assortment. Other factors can also influence shopping behavior such as, trip types, e.g., fill-in trips vs weekly stock-up trips. Knowing how and why shoppers choose store chains and channels and how your products perform in these different settings, will help you develop a winning channel strategy. Whether it is Mobile Missions, in-person ShopAlongs or online surveys, the SIVO team can help you develop and execute your in-store learning plan to better understand the shopper experience. [email protected] #shopperinsights #instorelearning #channelstrategy #marketresearch #shopperexperience #shopperjourneymapping

Ever shopped with your customers? It’s eye-opening! Watching their decisions and behaviors can reveal growth opportunities. Forbes, featured in Grocery Dive, highlights Costco's unique shopping habits, like their treasure-hunt mentality. At SIVO, Inc., we see how store layout, ambiance, and trip types influence shopping. Understand these factors to craft a winning channel strategy. Contact us for Mobile Missions, ShopAlongs, or surveys. [email protected] or send me a DM! #shopperinsights #marketresearch #shopperexperience

Walk the aisles with your customers to learn about their choices! Forbes, in Grocery Dive, explores Costco's treasure-hunt shopping style. At SIVO, Inc., we study how layout and trip types influence shopping. Use these insights for a successful channel strategy. Contact us for Mobile Missions, ShopAlongs, or surveys. [email protected] #shopperinsights #shopperexperience #marketresearch

Target is trying something new when it comes to self-checkout. Starting this week, the option is only available to customers buying 10 items or fewer. The retail giant piloted this approach at 200 stores last fall. Now it’s expanding the policy to its entire footprint, marking a significant pull-back in how self-checkout can be used at one of the country’s biggest retailers. #selfcheckout #retailtech #retail

Target Slash Prices on 5,000 items to Compete with Walmart. Will it be enough to compete? Target recently announced a significant price reduction on 5,000 items across its assortment to boost sales and remain competitive in the retail market. This move comes as Target faces challenges with excess inventory and aims to attract budget-conscious consumers. Their PR machine is in full swing, promoting the price cuts as a way to help families lower their food bills. While that is noble and much needed, let's look at the full picture by looking at their recent business results. 🛒 Target: -Total 2023 same-store sales dropped 3.7% -Target anticipates a 3% to 5% comparable sales decline in the fiscal first quarter -Trying to emerge from their high inventory issues and supplier cost increases -Traffic to the web and store combined fell 1.7% in the previous quarter -Focusing on price cuts to drive foot traffic and clear out surplus stock.  🛒 Walmart: -Same-store sales fiscal Q1 2024 up 3.8% -Successfully managing inventory and keeping costs in check. -Reported traffic to stores rose 4.5% in Q4 -Benefiting from a strong grocery business and increased consumer spending. -Gross margins rose .4% in fiscal Q1 2024 -Expecting sales to rise by 4% by year-end -Announced price rollbacks to 7,000 items last week Walmart's earnings report, scheduled for this week, will provide crucial insights into the retail giant's strategies and their impact on the market. Target's bold price cuts have the potential to attract more shoppers in the short term. Will it be enough to offset their financial struggles? Walmart's steady performance underscores the importance of effective inventory and cost management. https://lnkd.in/gVEiJjrz #RetailNews #Target #Walmart #MarketingStrategy #RetailMarketing

🚀 Looking to boost product visibility in your grocery store? Check out our latest blog on how to use retail displays effectively! Learn strategies to showcase your products and attract more customers. 🛒✨ Read more 👉 https://buff.ly/3YfP2K2 #RetailTips #ProductVisibility #GroceryStore #RetailDisplays #BoostSales

𝑪𝒐𝒏𝒗𝒆𝒏𝒊𝒆𝒏𝒄𝒆 𝑺𝒕𝒐𝒓𝒆𝒔 𝒂𝒓𝒆 𝑯𝒐𝒕! 𝑪𝑷𝑮 𝑨𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒆𝒓𝒔, 𝑫𝒐𝒏'𝒕 𝑴𝒊𝒔𝒔 𝑶𝒖𝒕! Forget the grocery aisle, shoppers are flocking to convenience stores! New data shows foot traffic at c-stores has been climbing for seven months straight. Even better, they're not just grabbing and going – shoppers are spending more time browsing. 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐜𝐚𝐫𝐞: -𝑰𝒏𝒄𝒓𝒆𝒂𝒔𝒆𝒅 𝒇𝒐𝒐𝒕 𝒕𝒓𝒂𝒇𝒇𝒊𝒄: C-store visits are up, with February seeing a 2.5% jump year-over-year. -𝑷𝒐𝒑𝒖𝒍𝒂𝒓 𝒄𝒉𝒂𝒊𝒏𝒔 𝒍𝒆𝒂𝒅𝒊𝒏𝒈 𝒕𝒉𝒆 𝒘𝒂𝒚: Buc-ee's, Circle K, and Sheetz are seeing significant increases in customer visits. - 𝑺𝒉𝒐𝒑𝒑𝒆𝒓𝒔 𝒂𝒓𝒆 𝒍𝒊𝒏𝒈𝒆𝒓𝒊𝒏𝒈: Customers in Wyoming are spending nearly half an hour in-store! 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐭𝐡𝐞𝐬𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐝 𝐬𝐡𝐨𝐩𝐩𝐞𝐫𝐬? Bridg can help you connect with c-store customers through personalized offers based on rich, first-party data insights. Our Rippl data and media network gives you access to 90M+ deterministic purchasers across regional grocery and convenience stores nationwide. 𝐖𝐢𝐭𝐡 𝐨𝐮𝐫 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧, 𝐲𝐨𝐮 𝐜𝐚𝐧: * Engage unique audiences * Measure in-store sales impact * Access custom audiences tailored to your needs * Learn more: Contact us today or visit https://lnkd.in/gceSRJhQ to discover how to maximize your CPG advertising in the booming convenience store market.

How do consumers choose their preferred grocery store? In the latest TopShelf Spotlight, Mercatus Chief Growth Officer Mark Fairhurst gets Brick Meets Click’s David Bishop to talk about his own grocery shopping habits. David uses his household’s shopping patterns to explain how proximity, product quality, and price can all combine to influence store preferences to varying degrees—depending on customer segment. As mass merchants take an increasing share of the grocery market, value is consistently mentioned as the determining consumer driver. But as David points out there’s more to that story. And that’s good news for regional grocers. Just as with in-person shopping, proximity remains a crucial factor for eGrocery shopping, as many consumers prefer to pick up their orders from stores close to home. Product quality, particularly in fresh and prepared foods, also significantly influences store choice. Certainly, per product pricing is important, as many shoppers prioritize deals and discounts. But grocers should remember that many of their most loyal customers are drawn to convenience over cost. For more insights into how technology is influencing consumer behavior, watch the full episode of TopShelf Spotlight and read our analysis of all the latest grocery industry trends: https://mct.media/3LR312Q

For convenience stores, things are looking up, as more people are shopping at c-stores than ever before. If you're a c-store operator, now is the best time to reinvest in your businesses and utilize equipment and technology to adapt to growing demand. Here's a detailed look at the current c-store trends, including what's on the horizon in the future - and how strategic merchandising can help you maximize sales by meeting current consumer demand: https://hubs.li/Q02rdW1R0 #cstores #cstoredesign #cstoreoperations #foodservicemerchandising #foodmerchandising

In the battle of big box stores Walmart is winning the hearts and minds of younger consumers over Target not just on price perception but more stylish home goods and apparel. Even in a category they excel in like grocery they launched a new food line of higher end prepared foods called Better Goods. How about mushroom and truffle pizza. Not your regular canned goods. They are also capturing the higher end customer who wants to save money. Target needs to up their game if they are to compete. #bigboxstores #financialresults #walmart #target #retail https://lnkd.in/e8Sc9Wnk