Nataly Kelly’s Post

🎢 In the realm of #SaaS marketing in #Japan, the key to success lies in implementing effective strategies. 📢 Market research, #localization efforts, and fostering strong relationships are vital components for making a mark in the Japanese market. This involves delving into local preferences, adjusting your product accordingly, and engaging with reliable partners for collaboration. 🔗 #ICYMI 👉 https://buff.ly/3wLrsKT #MarketEntry #Marketing #InvestJapan

🎢 In the realm of #SaaS marketing in #Japan, the key to success lies in implementing effective strategies. 📢 Market research, #localization efforts, and fostering strong relationships are vital components for making a mark in the Japanese market. This involves delving into local preferences, adjusting your product accordingly, and engaging with reliable partners for collaboration. 🔗 #ICYMI 👉 https://buff.ly/4eIILh6 #MarketEntry #Marketing #InvestJapan

The way Localization clients buy has changed:⬇️ 🎯 Have you also noticed: The landscape of B2B sales has undergone a significant transformation, rendering conventional marketing techniques less effective? • Nowadays, buyers spend merely 5% of their journey interacting with sales representatives. • Buyers prefer to research on their own. • Email engagement rates have dropped by 30%. 🔥🔥🔥I love the answer content marketing expert Lee Densmer gives in this video recording of our recent LocDiscussion to the question: Why would anybody want to be a thought leader in this day and age? “In the past few years, relationship-based marketing is what has worked, and social presence and online brand is relationship-based marketing.” Lee's perspective underscores the transformative power of thought leadership: - By putting yourself out there, you're not just sharing your thoughts; you're inviting a world of opportunities, discussions, and growth. It's about influencing, contributing, and making a difference. - Having an online presence, a reputation, and being discoverable with substantial content is not just advantageous; it's essential. - It's also the bedrock of professional growth, establishing credibility beyond just your job title or where you work. It's about showcasing your expertise, your passion, and your unique insights. - Thought leadership is the ultimate expression of personal branding. It positions you as a credible authority in your field, attracting peers for collaboration, potential employers, and even promotion opportunities. - For freelancers and business owners, it's a powerful tool to elevate your business and, by extension, your career. - For employees within larger organizations, it's a strategy to contribute to your company's growth and, simultaneously, your own. - Perhaps the most profound impact of thought leadership is its ability to foster discussions, build relationships, and encourage collaboration. It opens doors to learning opportunities and insights from within and beyond your immediate circle. - The journey of establishing and nurturing your online brand is a journey of continuous learning and discovery, bringing invaluable knowledge and connections that enrich both personal and professional life. I am so happy that traditional marketers are becoming more and more aware of the power of social selling. What’s holding you back from becoming a thought leader?

How This B2B SaaS Product Marketing Team Went from Overloaded to Ahead of Schedule on Launches with Just One Freelancer's Help: My client, Workleap, came to me when their team was pushed to the limit. Between several new departures and a looming increase in product marketing needs, it was clear the team wouldn’t be able to execute at their expected level or volume: 🛟They needed help managing and executing a string of new product launches. 📊 They wanted to build a Win-Loss Analysis Program that would deliver more context around  sales performance and uncover deeper customer insights. 😒 With a skeleton crew, they didn’t want quality to slip or deadlines to be missed. They needed a solution fast. **Here's how I helped Workleap stay on track:** 1. **Learn Quickly:** I dove headfirst into their existing product, messaging, target buyers, and competitors to ensure I was working from a strong foundation.  2. **Developed and Delivered Launch Assets:** Building from that foundation, I developed GTM plans for each new product including but not limited to updated website copy, new email campaigns,  in-app notifications, and sales materials. 3. **Established a New Win-Loss Analysis Program:** Working with a team of cross functional stakeholders, we crafted an end-to-end Win-Loss Analysis program that would yield richer insights into the whys of winning or losing. The insights would help the product team develop new products faster and help the sales team win more deals. **And the Result?** ⬆️ Workleap got themselves a resource that could pick up and run with high-priority projects. This means their launches happened on time at the same quality level 🏆 The Win-Loss Program started working for them immediately - providing helpful insights about their target audience to fine-tune their approach to messaging, positioning, and sales pitch. I greatly appreciate the time I spent working with Workleap's talented and supportive team. If your B2B SaaS team is ready to scale its launch support and insights without the long-term commitment of a full-time hire… Book a call with me using the "book an appointment" button next to my profile. In just 15 minutes we'll see if I'm the right fit to make that happen. Talk soon! #startups #saasproduct #saasmarketing

🎯 INBOUND VS. OUTBOUND MARKETING | #MKTInsights101 Ever wondered about the best approach to attract customers: inbound or outbound marketing? Let's explore their differences! ▶ INBOUND: Attracting customers to your brand by creating valuable content and experiences that align with their interests and needs. For example, when a customer searches for a company on Google and finds yours because of your SEO efforts. ▶ OUTBOUND: Reaching out to potential customers to promote your products or services. For example, sending direct messages on LinkedIn to connect with potential clients. Here are some basic examples of both: Inbound Marketing: ➡ Blog Posts: Offering valuable insights and solutions to attract potential customers. ➡ Social Media Engagement: Interacting with followers through engaging posts and conversations. ➡ Content Marketing: Creating informative videos, ebooks, or podcasts to educate and engage your audience. Outbound Marketing: ➡ TV Ads: Broadcasting commercials to a wide audience to promote products or services. ➡ Cold Calls: Reaching out to potential customers via phone calls to pitch products or services. ➡ Direct Mail: Sending physical promotional materials, such as flyers or catalogs, directly to potential customers' mailboxes. It's basically PULL vs PUSH. Which one do you think is better for businesses in 2024? Let me know in the comments! 👇 --------------------------------------------- If you're wondering, 👋 I'm Ramiz Essani – a digital marketing professional in Toronto, Canada. With over half a decade of experience in marketing for clients worldwide, I focus on driving business growth. 📈 Want to level up your marketing? Stay tuned to this content series where I share marketing insights, tips, and concepts - #MKTInsights101 💡 🔔 Follow for More #InboundMarketing #OutboundMarketing #DigitalMarketing #Strategy #Toronto #Canada #RamizEssani

It's been said, time and again, that "Alone we can do so little, together we can do so much." At Kulassa, we live this mantra by combining the power of teamwork with the ever-evolving landscape of digital marketing. With a strong emphasis on collaboration within our dedicated marketing, design, sales, and content teams, we launch integrated campaigns that attract more leads and drive higher conversion rates. Leveraging digital marketing platforms such as SEO, social media, email marketing, and more, we bring potential customers to our client's products and services, and guide them through the sales journey. Yet, we at Kulassa recognize the unyielding power of content in online marketing. To make our clients stand out in a crowd, we create compelling narratives and content strategies that not only draw attention but sustain interest and incite action. Looking back, our track record of success is merely a reflection of our rich collaborative nature and commitment to teamwork. The innovative strategies we employ, paired with our individual expertise, have driven business growth for our clients and fueled sustainability. In the great grand scheme of things, there's no denying that teamwork makes the digital marketing dream work. Our emphasis on collaboration—both internally and with our clients—has continued to set us apart. For more details on how we can work together and help elevate your business, don't hesitate to reach out to me at [email protected]. Experience the power of collaboration with Kulassa; we're looking forward to guiding your next digital marketing venture. Continuously innovating and breaking new ground, we are Kulassa: your partner in connectivity, growth, and success. #Kulassa #DigitalMarketing #Teamwork #ContentMarketing #SuccessThroughUnity https://kulassa.com

It's been said, time and again, that "Alone we can do so little, together we can do so much." At Kulassa, we live this mantra by combining the power of teamwork with the ever-evolving landscape of digital marketing. With a strong emphasis on collaboration within our dedicated marketing, design, sales, and content teams, we launch integrated campaigns that attract more leads and drive higher conversion rates. Leveraging digital marketing platforms such as SEO, social media, email marketing, and more, we bring potential customers to our client's products and services, and guide them through the sales journey. Yet, we at Kulassa recognize the unyielding power of content in online marketing. To make our clients stand out in a crowd, we create compelling narratives and content strategies that not only draw attention but sustain interest and incite action. Looking back, our track record of success is merely a reflection of our rich collaborative nature and commitment to teamwork. The innovative strategies we employ, paired with our individual expertise, have driven business growth for our clients and fueled sustainability. In the great grand scheme of things, there's no denying that teamwork makes the digital marketing dream work. Our emphasis on collaboration—both internally and with our clients—has continued to set us apart. For more details on how we can work together and help elevate your business, don't hesitate to reach out to me at [email protected]. Experience the power of collaboration with Kulassa; we're looking forward to guiding your next digital marketing venture. Continuously innovating and breaking new ground, we are Kulassa: your partner in connectivity, growth, and success. #Kulassa #DigitalMarketing #Teamwork #ContentMarketing #SuccessThroughUnity https://kulassa.com

Wondering where we spread the magic of our brand? ............... From the bustling streets of New York City to the serene shores of Bali, we're everywhere you need us to be! Let's delve into the myriad places where we strategically promote our brand: 1) Digital Platforms: From social media giants like Facebook, Instagram, and Twitter to professional networks such as LinkedIn, digital platforms provide a vast playground for brand visibility and engagement. 2) Search Engines: Leveraging the power of search engine optimization (SEO) and search engine marketing (SEM), we ensure our brand stands out amidst the digital noise, making it easily discoverable to potential customers. 3) Content Marketing: Through blogs, articles, videos, and podcasts, we craft compelling narratives that resonate with our target audience, establishing thought leadership and fostering trust. 4) Email Campaigns: Harnessing the potential of personalized email marketing, we deliver targeted messages directly to the inboxes of our subscribers, nurturing relationships and driving conversions. 5) Events and Sponsorships: Whether it's participating in industry conferences, hosting webinars, or sponsoring relevant events, we seize opportunities to engage with our audience in real-life and virtual settings. Our marketing team works tirelessly to ensure our brand reaches you wherever you are. Let's connect and explore the amazing places we're making an impact! #BrandMarketing #GlobalReach #BrandMarketing #DigitalStrategy #Innovation #Networking #ConnectingWorlds

✈️ Are you considering expanding your #SaaS company to #Japan? 🇯🇵 📣 Discover how well-known companies like Salesforce, Adobe, Slack & Hubspot successfully entered the market through strategic #localization, the significance of establishing trust, and the effectiveness of marketing channels. 🌐 #ICYMI ➡️ https://buff.ly/3zlh1PC #PLG #MarketEntry #InvestJapan

🔥🎯 Exciting News for Software Companies in 2024! 🚀📈 🔹 Are you a software company ready to dominate the market in 2024? Look no further! I've come across an amazing article that shares 15 unbeatable marketing strategies specifically tailored for software companies like ours. 💻🌟 🔹 Check out this comprehensive guide on "15 Unbeatable Marketing Strategies for Software Companies to Dominate in 2024" by Fintech24h. It's packed with valuable insights and actionable tips to help us maximize our reach, generate leads, and drive explosive growth in the highly competitive software industry. 📚💡 🔹 From content marketing and search engine optimization (SEO) to pay-per-click (PPC) advertising and integration with other platforms, this article covers it all. It dives deep into each strategy, providing key strategies, benefits, and practical steps to implement them effectively. 📊🔍💰 🔹 Whether you're a startup, a small business, or an established software company, these marketing strategies are designed to help you stand out, attract qualified leads, and establish your brand as a thought leader in the industry. 💪🏼🌟 🔹 So, let's take advantage of this incredible resource and start implementing these proven strategies to take our software company to new heights in 2024! 💥🚀 📌 Don't miss out on the opportunity to dominate the software market in 2024! Check out the article here: https://lnkd.in/gZMgGd-D #softwaremarketing #digitalstrategy #CMOIntern #softwareindustry #marketdomination #growthstrategies Let's share this valuable resource with our network and make 2024 the year of our software company's success! 🎉🌟