Nataliya Naboka’s Post

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Product Manager | Product Owner | IBM Certified | Agile & Scrum Expert

'It doesn't matter how good your engineering team is if they aren’t given something worthwhile to build.' (Marty Cagan) Let’s be real—every talented engineer, designer, product manager and "smart ass" out there wants to work on something that really matters - a product that brings real value and shows clear outcomes. No one wants to pour their time into a project that lacks impact or direction. Here’s the reality that can set up your team for meaningful impact: 1. BEFORE a line of code is written you need to understand who you’re building for. What are their pain points, needs, and aspirations? Clarity on the customer is the foundation of any valuable product. 2. Even an outstanding team can't compensate for a product that doesn’t align with market needs. Validate early and often to make sure the concept is hitting the mark. 3. The product can’t succeed if no one knows about it. Plan the launch, communicate effectively, and ensure there’s a path to adoption. 4. Early, fast failures can lead to stronger products. Embrace feedback loops, pivot when necessary, and keep the focus on continuous improvement. To cut a long story short - empowering engineers and teams to work on products with purpose isn’t just a feel-good idea—it’s critical to business success. 😉 #ProductManagement #GoToMarket

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