Natalie Hagen’s Post

Struggling to write copy that sells? 🤷♀️ You're not alone. 👀 Crafting effective copy that grabs your customers' attention and drives them to take action is no easy feat. But fear not! Follow these 5 steps, and your struggle to write powerful copy will come to an end: - Research your target audience to deeply understand their pain points, desires, motivations, likes, and dislikes. This knowledge will help you tailor your message to their specific needs and preferences. - Invest time in writing headlines that are attention-grabbing, clear, and concise. - Focus on the benefits of your product or service, not just the features. - Utilize A/B testing. Experiment with different headlines, copy lengths, calls-to-action, and visuals to see what resonates best with your audience. - Avoid generic CTAs like "Click here" or "Sign up." Instead, use specific CTAs that relate directly to the benefit you're offering. That's it, boss! 🙌 Follow these steps, and you'll be writing copy that sells in no time.

How To Use These Words..Safe, Easy, Big,New To Transform Your Copies Without Literally Writing Them… About 80% of successful Copywriters know that aside a killer headline. Using these four words in a unique sequence will turn your copies to a converting machine. Most failed copies do not highlight the “security” of the product. Prospects like every other customer will want an assurance and extra reason to buy what you're selling. Here's how to solve this problem ↪️Apply Statistics: Show actual stats gotten from surveys on why your product actually works ↪️Testimonies Of Previous Client: This is a major way to solidify trust and build a sense of safety for the reader. ↪️ Results From Scientific Research: Use of data from scientific research is a sure way to get the reader on your side. Try to input this at key segments of the body of your copy and watch your conversion rate increase. Follow for more strategies on how to use the other words. I write compelling copies to help businesses like yours reach the next level. #copywritingtips #bobgoldzwritingconcepts #howtowrite

Bad copy feedback: 👉 "It doesn't feel right." 👉 "I don't like it." 👉 "It's too short." 👉 "It's too long." Good copy feedback: ✅ "This part is unclear to me. What are you trying to say here?" ✅ "I don't feel like this speaks to our target market and here's why." ✅ "This sticks out to me. Why did you write the copy this way?" ✅ "I don't think this copy addresses all of our market's pain points. Can we add 1 section that talks about X?" ✅ "We need to make this copy more skimmable. It's difficult to quickly digest it at a glance." Good feedback is: 👉 Clear 👉 Descriptive 👉 Thoughtful 👉 Backed by rationale And often, good feedback is simply asking questions. You need to understand WHY a copywriter made a decision before you provide sweeping edits without context.

🚨 Tired of Writing Copy That Falls Flat? Here’s What You’re Missing… 🚨 You might be writing copy that looks slick and sounds great. But let’s face it: Likes don’t pay the bills—sales do. If your copy isn’t driving real action, it’s just adding to the noise. For over a decade, the process I discovered has allowed businesses to turn lukewarm messaging into laser-focused sales machines. Here’s where most copy goes wrong: 🔥 Leading with fluff instead of fire. Your audience doesn’t care about your company’s story right off the bat. They care about their pain—the one they might not even realize they have. Your job? Bring it to the surface, fast. Start with what hits home and grab their attention. 🔥 Weak headlines kill engagement. You’ve got 3 seconds—tops—to stop someone from scrolling. If your headline isn’t sparking curiosity or highlighting a problem, you’ve already lost them. Make every word count. 🔥 Emotion > Logic, every time. People buy with their hearts, not their heads. If your copy doesn’t tap into emotion—whether it’s fear, excitement, or FOMO—it’s falling flat. Emotion stirs action. 🔥 A weak CTA leaves money on the table. Don’t just nudge people toward action—guide them with clarity and urgency. What’s the next step? Spell it out. Forget "click here." Say something bold that makes them want to act now. 🔥 Being bold gets remembered. Forget safe. Safe is forgettable. Bold copy disrupts and sticks. If your messaging doesn’t challenge, provoke, or inspire, it’ll be lost in the noise. 💬 Want to stop writing copy that sounds good but doesn’t sell? Drop a comment below, and let’s talk about what’s keeping your conversion rates down. 🚀 Ready to take immediate action? Message me, and together we’ll build copy that turns clicks into conversions.

𝗛𝗼𝘄 𝗧𝗼 𝗔𝗽𝗽𝗹𝘆 "𝗧𝗵𝗲 𝗥𝘂𝗹𝗲 𝗢𝗳 𝗢𝗻𝗲" 𝗖𝗼𝗿𝗿𝗲𝗰𝘁𝗹𝘆 Ever heard about "The Rule of One"? If you haven't, here's what the phrase means. Your copy should be tied around one idea. Simple enough, right? Yet many copywriters fail to implement the strategy. And today I'll tell you why's that and how you can prevent getting distracted while writing copy. Follow these steps: ✅ Before writing your copy, type a sentence that sums up what you're talking about. For example, I had one thing in my mind before writing this post. "Copy should be tied to one main idea which should be clear asf by the time you edit your copy". ✅ After figuring out the core idea, start expanding on it. ✅ Edit your copy and delete everything that isn't relevant to the idea you started with. Don't feel bad if you begin writing with a very vague or ambiguous core idea. When you keep adding words in your draft, you'll see the fog getting cleared. This is why, Kyle in "Take Their Money" says that copy has a soul. The "Perfect" copy goes through many phases of editing and altering to reach at a stage where you feel satisfied with it. In other words, the main idea evolves through many stages to get its final form. So don't rush or feel overwhelmed just because the Rule of One doesn't work for you the first time. Remember, keep practicing because that's the only key. If you have any questions, insights, appreciation or critique, drop it in the comments.

5 psychological Triggers Behind High Converting Copy Did you know what makes people click “buy now”? If you've been in business, you know the struggle to stand out. But what if you could tap into triggers that naturally push people to take action? So, meet these 5 psychological triggers behind the high-converting copy. 1. Social Proof ◽ People look to others for clues on what to do, especially when on the fence. ◽ Think testimonials, reviews, or "as seen on" badges. ◽ If others trust you, it makes buyers trust you too. 2. Scarcity ◽ Nothing says "take action" like “Only 3 spots left!” or “Last chance to buy!” ◽ Scarcity creates urgency, pushing people to act NOW to avoid missing out. 3. Authority ◽ People listen to experts. ◽ If you position yourself as a trusted guide (backed by real expertise), they’re more likely to say yes. ◽ Show credentials, case studies, or examples that prove your skill. 4. Reciprocity ◽ Giving before asking. ◽ Offer value upfront a free guide, a quick tip, or a helpful answer. ◽ When you give first, people naturally feel inclined to give back. 5. Clarity ◽ People avoid confusion like the plague. ◽ Clear, straightforward language beats complex jargon every time. ◽ Make your offer crystal clear, so people know exactly what to expect. So, which trigger resonates with your brand? Use these triggers wisely, and watch how quickly they can transform your copy. Would love to know in the comments which one you think would work best for your audience! #CopywritingTips #ConversionOptimization #PsychologyOfSales #MarketingStrategy #ContentThatConverts

### Concise Copy Converts: Boost Your CTR #### Why Concise Copy Works - **Clarity**: Concise copy gets straight to the point, making it easier for readers to understand your message quickly. - **Engagement**: Shorter copy holds attention better, reducing the likelihood of readers losing interest. - **Action-Oriented**: Direct and brief CTAs are more compelling and encourage immediate action. #### Real-World Examples - **20.75% CTR**: A concise email subject line and call to action can significantly increase click-through rates. Example: "Unlock Your Discount – Shop Now!" - **30.86% CTR**: Landing pages with succinct headlines and clear benefits can drive higher engagement. Example: "Get Fit Fast – Join Our 30-Day Challenge!" ### Tips for Writing Concise Copy 1. **Be Direct**: State your main message in the first sentence or headline. - **Example**: "Save 50% on all items today only!" 2. **Use Bullet Points**: Highlight key benefits or features in a list format. - **Example**: - Free shipping on orders over $50 - 24/7 customer support - Easy returns 3. **Limit Jargon**: Use simple, everyday language to ensure your message is understood by a wider audience. - **Example**: "Our app makes budgeting simple." 4. **Active Voice**: Use active voice to create a sense of urgency and directness. - **Example**: "Download the app and start saving today." 5. **Short Sentences**: Keep sentences brief and to the point. - **Example**: "Join now and get instant access." 6. **Prioritize Information**: Place the most important information at the beginning. - **Example**: "Exclusive offer: 30% off your first order." 7. **Strong CTAs**: Use clear and compelling calls to action. - **Example**: "Sign up now!" 8. **Edit Ruthlessly**: Remove any unnecessary words or phrases. - **Example**: Change "In order to improve your experience" to "To improve your experience." By focusing on concise, clear, and compelling copy, you can significantly increase your click-through rates and drive better results for your marketing campaigns. #innovation #management #digitalmarketing #technology #creativity #futurism #startups #marketing #socialmedia #socialnetworking #motivation #personaldevelopment #jobinterviews #sustainability #personalbranding #education #productivity #travel #sales #socialentrepreneurship #fundraising #law #strategy #culture #fashion #business #networking #hiring #health #inspiration

Do you want to know the secret that will change your Copy forever?  The thing that will improve your conversion rates, make you a better Copywriter (even as a business owner), and help you to stand out above everyone else…  Is feedback.  You need to know what works and what doesn't.  The only true way to get this information is by seeing what happens.  Sure, people like me can guide you and tell you what has worked for them which is going to be a huge help.  But it's only going to be part of the picture.  The other part will be real-world, genuine, authentic results.  Because you can believe that you have everything in place with all the information for an offer, it can still fall flat due to some random thing you didn't plan for.  You won't know that though until you try it.  And yes, some things will bomb.  But you can still learn from those things and improve on them for next time.  The way to look at it is that there are no failures, but learning experiences.  The question is, what feedback should you be looking for?  In my experience, there are 3 key areas…  The first and most obvious is the offer.  If no one is showing interest in your offer then chances are you aren't solving a big enough problem for them.  Second, is the timing.  If you are selling something they want but it's at the wrong time of year or even the month then you'll still struggle.  Finally, it's the Copy.  If the offer is spot on, the timing is just right and it's STILL underperforming.  The chances are you aren't being clear or building the value enough.  But the only way you can find this out is by seeing the feedback you are getting from your audience.  Then ACT on it. 

Why Curiosity is outperforms information.... this is a mistake most Copywriters make. giving away the good sauce too early. we all know curiosity is one of the biggest emotions - so why are you overwhelming your audience with information upfront? look people wants to know how the story ends or how the big problem gets solved. so create intrigue. in your headlines, your email subject lines... and even your body copy. this is what makes your copy relevant. so start with a cliffhanger. example: here's the most obvious reason 80% of businesses fail (and how you can outsmart it) if maybe this is a subject line for your email copy, the body would tease them with the information. see? it's quite simple once you start implementing it. and the engagements you would get would be insane. so go use curiosity in your copy today. 😜

How I write copy that customers love: Study reviews on Amazon, G2, and Clutch Read conversations on Quora + Reddit Conduct interviews with customers And as I go... Collect all the good stuff in Google Sheets Organize it by pains, desires, and objections Identify gaps that competitors aren't talking about The result? A blueprint for strong positioning A guide for relatable messaging A treasure chest of sticky copy ideas Gathering voice-of-customer takes time. But it's time well spent. It's the guaranteed way to know how your customer feels, thinks, and talks about your market and its current offers. Do it right, and your copy becomes unignorable. Do it wrong, and you're flushing cash down the toilet. What's your best copy research tip? #copywriter #marketing #research