Humanistic Luxury- Brand Experiences Consultant and Advisor, Trainer and Speaker-Luxury CX. Certified CCXP I help brands transform from robotic-predictable to authentic-human. I don't sell services, I sell results
Can’t agree more with what Haitham Mattar Managing Director Middle East, Africa and South West Asia at IHG Hotels & Resorts just shared at the Arabian Travel Market Sustainable travel is more than eco travel. Is about further considerations such as: - cultural and heritage preservation. - ecosystems preservation, fauna and flora etc. - reducing poverty and food waste. And this is so completely aligned with what I’ve been sharing on luxury. For luxury this is not a good to have or the ideal scenario. For luxury this is the ONLY scenario and approach. If a luxury brand doesn’t do this they simply can’t call themselves luxury. This commitment, ethics and values are intrinsic to luxury.
Lorenzo Fornari
7mo
Agreed. My first notes about Solaro Capri Gin started with environmental and CULTURAL sustainability as a foundation and am happy to see that after all these years it’s still the reason we do what we do (aside from making everyone happy with Italy’s most refined gin :-) )
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7moAbsolutely - it’s so much more than those things that are visible - beautiful rooms, great service, quality food... it’s also about what´s been done "behind the scenes" and all the impact such behaviour has been creating.