Natacha Clarac’s Post

An opportunity to contribute to an industry wide picture of the use of AI and new technology in communications organisations.

PRovoke Media has gathered insights and opinions from PR leaders on China’s current economy slowdown and its impact on PR. Our colleagues from SEC Newgate Greater China contributed to this discussion: James Hill, Managing Partner at SEC Newgate Greater China comments: “For multinationals doing business in China, it is essential they build strong relationships and establish two-way communications with Chinese government officials at all levels. Further, they need to analyse government work reports and addresses so that they can align their development plans with government blueprints, create robust communication mechanisms and channels, engage in initiatives that can contribute to economic and societal development, and leverage the influence of industry associations.” Victoria Guo 👩🏻💻, Partner, Head of Shanghai office, continues: “The primary challenge is meeting more sophisticated client requirements while managing tightening budgets. Businesses increasingly require strategic communicators that can integrate public relations, branding, policy analysis and issues management. Measurement is also crucial. We are seeing growing demand from companies for corporate communications to directly contribute to their marketing and sales efforts.” Click here to read the full article: https://lnkd.in/djJvu_ge

At Cannes Lions International Festival of Creativity, ICCO, in collaboration with Worldcom Public Relations Group, showcased the pivotal role of #PR in driving global conversations. The week at the LBBonline - Little Black Book (LBB) beach 🏖 was filled with impactful discussions, expert panels, and strategic networking. ✔️ The sessions included a deep dive into the #WeatherKids campaign, which has made waves globally by leveraging young voices to champion climate action. This initiative not only earned accolades but showcased the powerful role of PR in addressing global challenges. ✔️ Additionally, the roundtable on #AI and #ethics explored how technology can enhance creative communications while balancing cost and innovation. ✔️ From strategic insights into #sustainability communications to the creative success in earned media, Worldcom's panels offered valuable perspectives. Experts discussed balancing scientific accuracy with public trust and the importance of creativity in maintaining audience engagement and credibility in #EarnedMedia. ✔️ UNDP's sessions at 'PR in Cannes with Worldcom' highlighted innovative climate communication strategies. The discussions underscored the significant role of PR in promoting sustainability and driving global climate action. ✔️ Throughout the week, engaging networking opportunities and interviews with industry veterans and emerging talent provided deep insights into the evolving PR landscape. These interactions fostered meaningful relationships and stimulated professional growth. Discover how ICCO and Worldcom pushed the boundaries of PR and drove global conversations. Read all about it here: ➡️ https://lnkd.in/dgG9_vyi #CannesLions2024 #PublicRelations #PRExcellence #ClimateAction

Communication, the heartbeat of our world, is at the core of our triumphs and tribulations; a paradox that we cannot evade. Throughout history, misunderstandings have ignited wars, leaving scars on humanity. Today, we may acknowledge the power of communication, yet its effectiveness often wavers in the face of conflicting ideas. Thus, it is time for a paradigm shift. Newsflash! Effective #communication isn't about evading conflict. It goes beyond mere diplomacy or indifference during times of war. We can't eliminate conflict; scholars assert it as a marker of growth. The question is: How do we transform conflict into progress? Consider this: You won't find the answer solely in scripted books. Conflict is universal yet it is context-dependent, it demands learning from those who've navigated its turbulent waters. Hence, you need to seek guidance from individuals who've tackled global issues through communication, and from industry leaders who've weathered storms and tested diverse strategies. "Experience is the best teacher" is not a cliché; it's a guiding principle to trace the footprints leading to success. Now, the path to experience begins with attending events. Not just any events, but those that transcend a pleasant experience — like the EXPERIENCING PR CONFERENCE 2024, aptly tagged "Quiet Wars." It's where experience converges with innovation, a maven for communication professionals seeking growth. It is an annual conference organized by Nigerian Women in PR The #EXPERIENCING PR CONFERENCE is your gateway to industry insights, a strategic tool for #publicrelations professionals facing the challenge of conflict resolution. Whether you aspire to elevate your PR game or embark on the journey as a budding professional, mark your presence at the EXPERIENCING PR CONFERENCE 2024. This hybrid event transcends borders, inviting participants from Nigeria and the diaspora. It's an opportunity to blend expertise with innovation, unlocking the industry's secrets. Don't miss out on the chance to attend #EPRConference24 #NGWiPR Register now, because the future of communication is not just in your hands; it's in the experiences you gain. Join us, and let's shape the future together!

" The Importance of Industry Knowledge, Market Awareness, and Public Relations in the International Market " In today’s interconnected world, businesses operating on a global scale must go beyond logistics and regulations. They need a deep understanding of their industry, an acute awareness of market trends, and a strong public relations (PR) strategy to thrive. Here's why these three elements are critical: * Industry Knowledge To succeed internationally, you must understand your industry inside out. This means: ** Knowing the competitive landscape: Identifying global and local competitors, their strategies, and potential market disruptors. ** Staying ahead of innovation: Whether through new technologies, emerging business models, or shifting customer expectations, keeping up with industry developments helps position your business as a market leader. ** Regulatory awareness: Different countries have distinct laws and standards. Knowing these specifics ensures compliance and prevents costly legal issues. * Market Awareness Every international market has its own dynamics, shaped by local culture, economy, and consumer behavior. Being market-aware means: ** Understanding local preferences: Products and marketing strategies that work in one country may fail in another. Market awareness ensures your offerings resonate with local customers. ** Identifying opportunities and risks: Whether it's economic shifts, political changes, or emerging trends, keeping a pulse on the market helps you adapt quickly and seize new opportunities. ** Navigating trade policies: Tariffs, trade agreements, and economic conditions vary globally. Staying informed allows you to optimize costs and operations while mitigating risks. * Public Relations In the global marketplace, your company’s reputation is everything. A strategic PR approach is vital to: ** Building trust and credibility: Effective PR helps shape your brand’s image and establishes you as a trusted player in international markets. ** Building trust and credibility: Effective PR helps shape your brand’s image and establishes you as a trusted player in international markets. ** Cultural adaptation: Tailoring your communication and messaging to align with local values and norms is essential for gaining trust and brand loyalty in new markets. In summary, industry knowledge, market awareness, and a strong PR strategy are the pillars that support success in the international market. By staying informed, adaptable, and connected, businesses can build strong global presences and navigate the complexities of the international arena with confidence. #GlobalBusiness #MarketStrategy #PublicRelations #IndustryTrends #InternationalTrade #MarketAwareness #GlobalExpansion

The Asian Communications Network (ACN) exists to energise, empower, and elevate Asian professionals in the PR and communications industries. The three of us became good friends during the pandemic because of our shared experiences. We first started chatting about creating a community early last year, but as usual, life got in the way, and things got busy. However, after seeing the stories Advita Patel received after her post on how she managed racism and adversity, we realised that this network is needed more than ever before. The network is here to help Asian communication and PR professionals connect, collaborate and celebrate together. It's a safe space for people to be free to be themselves (this year's South Asian Heritage Month theme). Our hope is to create a vibrant community where we can inspire change and motivate others to do the same. So far, we have almost 150 registered, and more names are added daily. If you're interested in joining us, please complete the form below. https://lnkd.in/ed_Df2KD We don't want to dictate what this community should be; we want to work with the network to create something meaningful and valuable. So we're holding a dinner on 21 August to discuss the next steps. If you're interested and you've registered using the link above, check your email. We're also looking for sponsors and partners to support the network. We know that if we want to be sustainable and cultivate change, we can't do it alone. So, if you're interested in lending your support, please send Advita Patel, Farzana Baduel or Shayoni Lynn FCIPR FPRCA CMPRCA a DM. Thanks for all your support so far. After what we've witnessed with the UK riots last week, this community has come at the right time. Advita, Farzana and Shayoni NB: This community is open to all Asian communication and PR professionals. Alt text: A screen grab of a slide showing the headshots of Advita, Farzana, and Shayoni.

In a recent interview with Spikes Asia, Margaret Key shared her insights on how PR has become foundational to corporate reputation — helping it thrive, grow, and drive meaningful change.   Read more here on Spikes Asia: https://lnkd.in/gxZ7NRHA   #mslAPAC #influenceimpact #SpikesAsia

Personalization and timing are non-negotiable in the Journalist-PR relationship. Year after year, journalists stress the impact of poorly personalised and mistimed pitches. It's a call for PR professionals to step up their research game, ensuring pitches are targeted and well-timed. Beyond this, understanding the challenges journalists face in today's media landscape is crucial. The Reuters Institute Digital News Report 2022 highlights global declines in trust, underscoring the need for strategic, thoughtful communication. Amid newsroom challenges and the rise of 'churnalism,' PR professionals play a vital role in providing valuable content. Let's prioritise relationship building and collaborative approaches to navigate the evolving media landscape successfully!

Top tips for foreign companies navigating Italy's communications environment: prioritize relationships, understand the importance of language, and engage with digital and social media trends. Find out more on Italy’s innovative market with Alessandra Malvermi of Sound Public Relations in a new #PRGN blog post. Check it out. 🇮🇹