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Lexus generates $30 billion annually for the Toyota Motor Corporation. 💸 But ever wondered how Lexus Got Its Name? 🚗 Let's take a quick drive through the origins of Lexus and its impressive journey to success! In 1983, Toyota Motor Corporation's chairman Eiji Toyoda issued a bold challenge to his team: create the world's best luxury car. This secret project, codenamed "F1" (for "Flagship One"), would eventually give birth to Lexus. But what about the name? Here's where it gets interesting: 1. Toyota hired the advertising agency Team One, who then brought in Lippincott & Margulies to brainstorm names. 2. Out of over 200 suggestions, "Alexis" emerged as a frontrunner. 3. However, concerns arose that it sounded too much like a person's name. 4. So, they got creative:   - Chopped off the "A"   - Swapped the "i" for a "u"   - And voila! LEXUS was born. While some claim it stands for "Luxury EXports to the US," Lexus officially states the name has no specific meaning. Instead, it's meant to evoke luxury and technological advancement. Current Financial Facts: - Lexus is sold in over 90 countries and territories worldwide, making it a truly global luxury brand. - In 2023, Lexus sold over 760,000 vehicles globally, showcasing its strong market presence and consumer demand. - Lexus contributes significantly to Toyota's revenue, with the luxury division generating approximately $30 billion annually. - Lexus is a leader in hybrid technology, with over 2 million hybrid vehicles sold since the introduction of the RX 400h in 2005. The brand continues to invest in electric and hydrogen fuel cell technologies to drive the future of sustainable luxury. Why Lexus Stands Out: - Quality and Reliability: Lexus is renowned for its exceptional build quality and reliability, consistently topping customer satisfaction and dependability surveys. - Innovative Technology: From pioneering hybrid technology to advanced safety features, Lexus is at the forefront of automotive innovation. - Customer Experience: Lexus places a strong emphasis on delivering an unparalleled customer experience, from the showroom to after-sales service. From its inspired beginning in 1989, Lexus has grown into a global luxury powerhouse, known for its pursuit of perfection in design, performance, and customer experience. What's your favorite Lexus model? Share in the comments below! #Lexus #AutomotiveHistory #LuxuryCars #BrandStories #Innovation #Sustainability #CustomerExperience *** Enjoy this? Share it with your network and follow me Vaibhav Sharma for more in future!   I write about interesting businesses, entrepreneurs, and high performance. Join my inner circle here: https://lnkd.in/gZKZ_Zdb

This week, I wanted to share some thoughts on the power of brands and how important it is to establish clear positioning in the market, using the car industry as an example. People love cars. They are an extension of how we want to be seen by the world, and automakers understand this. That's why they craft their brands based on the target market they are trying to capture. Brands are so important that businesses can use them to penetrate new segments of the market. Don't believe me? Let me briefly tell you about the relationship between Toyota and Lexus. In the late 1980s, Toyota wanted to crack the U.S. luxury market, which was mainly dominated by German makers like Mercedes-Benz and BMW. However, it was not possible to do so with the same brand that positioned itself in the segment of “affordable reliability.” Instead of creating a luxury car model under the same brand, Toyota decided to create Lexus ("Luxury Exports to the US") aiming to target those who were buying Mercedes and BMW, not Ford or Chevrolet. What I love about branding in the car industry is that there are some really strong brands that have become who they are not just because of the design of their cars but because of having a well-defined brand, clear messaging, and positioning in their target market. Swipe through to see some well-positioned brands! P.S.: For clarity, I’m keeping the STP descriptions as short as possible (knowing that they can be better defined).

"𝐋𝐮𝐱𝐮𝐫𝐲 𝐄𝐱𝐩𝐨𝐫𝐭𝐬 𝐓𝐨 𝐓𝐡𝐞 𝐔.𝐒." In 1989, Toyota Motor Corporation was known for making reliable, everyday cars. But when they wanted to make fancy, expensive cars, they had a problem. People thought of Toyota as a practical car brand, not a luxury one. So, it was hard to compete with big luxury car companies. That's when Lexus was born. It was like starting a new company, but under the Toyota umbrella. Lexus was all about luxury, comfort, and top-notch service. It was designed to compete with the big fancy car brands. Here's why this story is so fascinating:- 🔘 Toyota realised its reputation for affordability wouldn't resonate with luxury buyers. So, they created Lexus as a distinct brand focused on craftsmanship, innovation, and a premium experience. 🔘  Lexus didn't just slap a luxury badge on a Toyota. They obsessed over every detail, from the silky-smooth ride to the plush interiors and cutting-edge technology. 🔘 Lexus focused on creating a sophisticated brand image. Imagine walking into a dealership that feels more like a luxury hotel, with exceptional customer service to match. This experience became a key part of the Lexus brand. 🔘 Lexus didn't just copy existing luxury cars. They pushed boundaries with advanced features and a focus on durability, maintaining the Toyota DNA while elevating it to a new level. Lexus's success is a testament to the power of branding. By creating a distinct identity and focusing on a premium experience, Toyota carved a niche for itself in the luxury car market. What are your thoughts on this strategy? How can strong branding help businesses succeed? Abhinav P K #branding #luxurycars #toyota #lexus #marketing #innovation

We like it...looks good!! INFINITI Motor Company has struggled since it was introduced (1989), around the same time the Lexus brand was launched by Toyota Motor Corporation. A tale of two vastly different paths...one with unprecedented success, the other an also-ran at best. "It's a Hail Mary for the brand". This statement kind of sums up our opinion. At $100,000+, the QX80 has serious, profitable competition from Lexus, BMW Group, Mercedes-Benz AG, Land Rover, Cadillac, Lincoln Motor Company, others. The question remains....will QX80 be cross-shopped by loyal customers that belong to the above-mentioned brands? "Infiniti Americas boss Craig Keeys told Automotive News that the redesigned QX80 is the "next step in a product renaissance" that will drive showroom traffic. How about a cultural renaissance? We wish them well. #automotive #automotiveindustry #marketing #digitalmarketing #sales #leadership #management #innovation #ecommerce #branding #ai #brand #ev #electricvehicles #technology

Do you know - What does LEXUS stand for? LEXUS - Luxury EXport to the US! Why Did Toyota Launch Lexus? A Lesson in Business Transformation👇 In business, staying relevant is just as important as your brand’s legacy. Toyota, known globally for its reliability and engineering prowess, decided to venture into a new frontier with the creation of Lexus. But why? This move wasn’t merely about releasing new models or entering the luxury car market. It was a strategic shift - a bold proclamation of Toyota’s ability to evolve and cater to a new, discerning clientele. Lexus embodied elegance, prestige and innovation, qualities that transformed Toyota’s image from practical to premium. The birth of Lexus serves as a powerful reminder for all industries: adaptability is key. As consumer preferences shift and markets evolve, brands must find the courage to not only change but also to lead in uncharted territories. Toyota didn’t just create a new brand - it orchestrated a brand metamorphosis that extended its legacy beyond practicality into realms of luxury and aspiration. In business, sometimes you need to transcend your own identity to innovate and inspire. Toyota did just that with Lexus. What’s your Lexus moment? #BusinessTransformation #Innovation #BrandStrategy #Lexus #Toyota #Leadership #LuxuryCars #Adaptability #Vision

Toyota's GENIUS Strategy Behind Launching Lexus: A "True?" Tale In the late 1980s, Toyota faced a challenge: they were struggling to increase revenues on their fanciest models. While their Japanese manufactured cars represented reliability and quality to the average American consumer, they didn't quite embody the opulence and luxury that best-selling US cars were known for. During a board meeting filled with debates about pricing and car design, one team member had an insight: this wasn't a pricing or car problem, but a brand problem. The solution? Don't change the car or the price - change the logo on the car. But what to call it? The answer was quite simple: What is it? A Luxury car. What do we do with it? We Export it. And to whom? US. Luxury, Export, US. It's a Lexus! And so they created the brand Lexus, which is now one of the largest luxury car brands sold in the USA. Whether in cars or electronics, sometimes the path to luxury is paved with clever branding rather than engineering overhauls. (P.S. This story is likely as true as baby reindeer)

Did You Know the History? I Can't Believe How They Came Up with the Name Lexus 1. Toyota's journey into the U.S. market began in the late 1950s, but the company faced challenges in gaining a strong foothold in the luxury car segment. In the 1980s, Toyota set out to create a high-end brand to compete with European luxury cars like Mercedes-Benz and BMW. This led to the development of Lexus, a brand synonymous with #luxury and #innovation. [Read more here.](https://lnkd.in/gpF4xn_6) 2. The name Lexus is a blend of two words: "luxury" and "elegance." According to some sources, the original concept name was “Alexis,” which was later shortened to Lexus to convey an image of luxury, precision, and style. By 1989, the first Lexus car, the LS 400, debuted in the U.S., marking Toyota's successful entry into the luxury market. #ToyotaUSA #LexusBrand [Learn more here.](https://lnkd.in/gPHkWUgb) 3. Toyota’s decision to launch Lexus was rooted in extensive research on U.S. consumer preferences, and the brand quickly gained a reputation for reliability, luxury, and top-tier customer service. Today, Lexus stands as one of the leading luxury car brands in the world. #CarHistory #LexusLuxury [Find out more here.](https://www.lexus.com/) Abdulaziz Alaqel Aman Bhutani Dr Ahmad Sabirin Arshad Arnold Ma Bob Low Richard J Mayne Dr Catriona Wallace Chatri Sityodtong Charles Brewer David Wee Lung-Nien Lee FCB G Saravanan 🏆 Hande Cilingir Harshal Jani Iskandar Ismail James Caan CBE Jeffrey Paine K Raman Sim Ling KU

A short but an amazing story about the launching of the Toyota brand called LEXUS: L uxury EXport to the US Made to represent reliability, quality and luxury. #Innovation #businessideas @Toyota and Lexus Business

Experience True Luxury: Custom Order Your Mercedes-Benz Are you ready to drive a Mercedes-Benz that perfectly matches your unique style and preferences? Custom ordering your vehicle allows you to tailor every aspect to fit your specific needs. Here’s why custom ordering is the best way to get exactly what you want: 🔹 Personalization: Choose from a wide range of options and features to create a vehicle that truly reflects your personality and lifestyle. From exterior colors to advanced technology, the possibilities are endless. 🔹 Latest Features and Technology: Ensure your Mercedes-Benz is equipped with the newest safety systems, infotainment upgrades, and innovative driving aids for an enhanced driving experience. 🔹 Enhanced Resale Value: A custom-ordered vehicle often has a higher resale value, thanks to its unique and desirable features. 🔹 Exclusive Options: Access features and options only available through custom orders, making your vehicle even more luxurious and unique. 🔹 Avoiding Compromises: Get exactly what you want, right down to the smallest detail, without having to settle for anything less. The Custom Order Process: 1. Consultation: Meet with me, your expert consultant at Mercedes-Benz of Hunt Valley to discuss your preferences and needs. 2. Design Your Vehicle: We will use my advanced configurator tools to design your ideal Mercedes-Benz from the ground up. 3. Review and Finalize: Review your configuration and make any final adjustments. 4. Place Your Order: We will place your order with Mercedes-Benz and I will provide estimated delivery timeline. 5. Delivery and Handover: Enjoy a personalized handover experience with me when your custom Mercedes-Benz arrives. 6. The hard part ::: Enjoy Your Mercedes-Benz: Drive away in a vehicle that is uniquely yours, crafted to your exact specifications. Ready to start your custom order journey? Contact me at Mercedes-Benz of Hunt Valley today and let me help you create the car of your dreams!

Perception of Value is Everything – Especially for High-Ticket Buyers I just got my Range Rover, which is valued at the same price as my dad’s Lexus. They’re valued equally on paper, but if you asked 10 people which car feels more luxurious, 9 would probably say the Range Rover. Why? It’s all about the perception of value. A Range Rover isn’t just a car; it’s a status symbol. It’s associated with luxury, adventure, and prestige. Even with the same price tag, the Range Rover feels like it’s worth more because the brand has successfully sold us on the experience and transformation of owning it. Now, let’s bring this back to your high-ticket offer. If you’re constantly focused on the logistics in your content—like how many calls you offer, the deliverables, or the hours you’ll spend with clients—you're selling a Lexus but failing to communicate the Range Rover experience. High-ticket buyers aren’t just looking for features. They want a transformation. They’re investing in the outcome, not just the process. If your Instagram posts are solely about what’s included in your offer rather than how your service will change their life or business, you're missing the mark. Here’s why your offer may not be selling: 💡 You’re describing what you do instead of the transformation your clients will experience. High-ticket clients want to know how you’ll solve their deepest pain points and lead them to their desired results. 💡 You’re focused on the logistics (the “how”) and not on the value or result (the “why”). High-ticket offers are about delivering a solution that clients will gladly pay for because it’s positioned as life-changing. 💡 You’re not building a narrative around the transformation. Just like Range Rover, your content needs to evoke a feeling of status, ease, and satisfaction, making clients feel like they can’t afford to not invest in you. Remember: People don’t pay for the features of your offer; they pay for the experience and transformation. Make sure your content paints that picture.1