Nancy Ortega’s Post

Comms pros help their clients to "deliver" positive media coverage--which can help them build credibility, brand awareness, and trust--while advertising execs work with their clients to "place" ads in the media. A critical (yet too often misunderstood) distinction.

I came across this post and couldn't agree more. The idea of "placing" media doesn't and shouldn't exist. Effective media relations are about building relationships, understanding journalists' needs, and delivering compelling stories. It's a strategic process that requires skill, persistence, and a deep understanding of our audience. If we place media in a way that lacks authenticity, the company and brand might as well pay for advertising. Let's continue to advocate for authentic and impactful communication strategies.

Eugh - another #communications director vacancy which has this as a requirement: 'You will have a track-record of placing media coverage.' Nobody 'places' media coverage, but the myth endures. You could (like yours truly) have a track-record of 'delivering' media coverage, but that's not the same thing. When it comes to #mediarelations there are no guarantees, nor should there be. Despite what some believe, this isn't a world based on favours, on nudges and winks. Effective comms pros know how to develop a narrative, and tell a compelling story. It is this that results in coverage. It's like building a car. Not parking it.

Great points raised in this post and the comments about media relations, especially when it comes to media expectations. Many companies, especially government or nonprofit agencies, often expect immediate media coverage, thinking, "You need to cover my event because it’s community-based, and we're doing good." However, that’s not how media relations should work. My MPA program has taught me that we’ve shifted away from relationship-based media support. Media and organizations often interact only when necessary, but as one comment highlighted, it’s about building long-term relationships. Also, having media coverage shouldn’t be the sole focus—a great communicator can share a story without needing a headline. What makes this even more challenging is when organizations lack a marketing budget or when roles don't allow time to build these crucial media relationships. It's a conversation worth continuing. #MediaRelations #CommunicationsStrategy #NonprofitMarketing #MPA #PublicRelations #RelationshipBuilding #GovernmentRelations #MarketingChallenges

Last week I got a request for a quote to send a press release and get coverage in 2-3 TV stations, 1 print publication and 1 online publication. My response: You need an Ad placement, not help distributing a release. Please read Alex Hunter's post to understand how we work. We don't do media placement, we work on a pitch based on angles we know might land with some media. We make your story appealing to media houses. This takes time, effort, experience and a great understanding of how journalists work. PR is not sponsored posts, you don't need us for sponsored posts. Please get in touch if you are struggling getting noticed by media houses, we can help you with your key messages and your media strategy! #TruthBehindCommunications #PR #MediaRelations

We often commiserate about the challenges of working PR/comms (thanks, Comms Creatives), but what's the best thing about working in this industry? I'll go first! It's a tie between: • being able to work in any industry and, thus, constantly learn • doing something different every day (even every hour, sometimes) • how comms is "invisible" but has real impact (kind of like wind) I think it's important to reflect on the things that drain and fuel us in this industry. #Comms #PR #Marcoms

We are global financial communications professionals. You can follow us on LinkedIn (International Financial Communications Group) or on Twitter (@ifcghub) to keep up with partner news, global insights and other PR related advice and updates. PritchittBland Communications DAI Partners Gordon Puckey Leon Communications #financialservices #pr #communications #IFCG #publicrelations

A suggested reframe for all #PR people who are pitching reporters: Think of reporters as your customers and aim to provide great customer service at all times, from the initial outreach to the moment a story inks. -Send thoughtful, well-targeted pitches that match their beat. -Get them what they asked for, how they asked for it. -Follow up politely, and don't be a nag. -Share their stories after they run. -Deliver things on time. -Ask, don't demand. -Read directions. -Say thanks. -Be kind. Your job is not "sell" or push - your job is to help them do their job. #pr #mediarelations

It’s no secret that hiring the right PR firm can have a positive impact on your business. While you might be tempted to only consider hiring one of the large PR agencies, you should interview at least one boutique PR agency. Here’s why. (Laura Borgstede, Calysto Communications) https://hubs.ly/Q02s0YqX0 #PR #PRagencies #PRBoutique

If anyone needs some strategic PR advice or a new board or committee member with extensive comms and crisis experience as well as numerous qualifications for work in pre-July or from mid-August let me know as a couple of projects have just been delayed by clients for the next quarter #profilerpr #positioningforgrowth